Digital Business Transformation

Bachelor 2024/2025

Type: Compulsory course (Digital Product Management)

Area of studies: Business Informatics

Delivered by: Department of Business Informatics

Where: Graduate School of Business

When: 3 year, 1 module

Mode of studies: offline

Open to: students of one campus

Instructors: Svetlana Arkhipkina

Language: English

ECTS credits: 4

Full Syllabus Ask Question

Abstract

Course deals with basic of the concept of what digital business transformation is, the main methods and tools for building a digital business in various industries based on real business cases. Course develops the basic knowledge of the models of information systems management, including overview of the main trends, discussion of the most common technological solutions and approaches of deployment and projects. Also discusses the main managerial and economic benefits generated by adoption of digital business transformation projects based on the different solutions.Students will learn a range of prototyping techniques and apply them to real-world challenges and at the end of the course, students will have the opportunity to present and defend approaches to a possible project of digital business transformation.

Learning Objectives

The course is aimed to provide students with necessary knowledge and tools to create: • different models used to analyses organizations are reflected in different information systems architectures • differentiate various classes and types of information system developed and used in organizations, seen within a historical context • present arguments for a strategic role for information systems within organisations and alternative models to support this role and to establish such strategies • describe the basic principles and elements of benefit management, in the context of the alignment of the strategy of an enterprise and its information systems development.

Expected Learning Outcomes

Understand how to assess the level of digital maturity of a company, learn about the main risks and pitfalls of digitalization, create a digital transformation roadmap
Understand the sequence of steps to launch digital business transformation projects
Know how to choose the right digitalization strategy
Understand the different architectures of information systems and the main classes of solutions that represent them
Be able to present arguments in favor of the chosen digitalization strategy
Be able to use various methods and tools in the implementation of digitalization projects
Be able to calculate the effects of such projects

Course Contents

Lecture 1. Digital transformation basics.
Lecture 2. Creation of the concept of digital strategy.
Lecture 3. IT system classes
Lecture 4. Team
Lecture 5. Project and product approaches
Lecture 6. Search and proof of effects
Lecture 7. Digital Marketing
Workshop 1. Digital transformation basics.
Workshop 2. Creation of the concept of digital strategy
Workshop 3. IT system classes
Workshop 4. Team
Workshop 5. Product approaches
Workshop 6. Project approaches
Workshop 7. Search and proof of effects
Workshop 8. Digital Marketing

Assessment Elements

Workshop activity 4. Team
The team solves a business problem and presents the solution to the audience
Workshop activity 6. Project approaches
The team works with the project plan and risks, researches, studies
Workshop activity 8. Digital Marketing
The team works with the marketing plan, researches, studies
Written asynchronous exam
Workshop activity 2. Creation of the concept of digital strategy
Workshop activity 1. Digital transformation basics.
Workshop activity 3. IT system classes
Workshop activity 5. Product approaches
Workshop activity 7. Search and proof of effects

Interim Assessment

2024/2025 1st module
0.05 * Workshop activity 1. Digital transformation basics. + 0.05 * Workshop activity 2. Creation of the concept of digital strategy + 0.05 * Workshop activity 3. IT system classes + 0.05 * Workshop activity 4. Team + 0.05 * Workshop activity 5. Product approaches + 0.05 * Workshop activity 6. Project approaches + 0.05 * Workshop activity 7. Search and proof of effects + 0.05 * Workshop activity 8. Digital Marketing + 0.6 * Written asynchronous exam

Bibliography

Recommended Core Bibliography

Alpina - 19264 - А.Сухаревски; В.Кулагин; Ю.Мефферт - Digital @ Scale: Настольная книга по цифровизации бизнеса - 9785604287897 - Альпина ПРО - 2019 - https://hse.alpinadigital.ru/book/19264
Alpina - 19325 - Д.Будро; Р.Джесутасан - Реинжиниринг бизнеса: Как грамотно внедрить автоматизацию и искусственный интеллект - 9785961427042 - Альпина Паблишер - 2019 - https://hse.alpinadigital.ru/book/19325

Recommended Additional Bibliography

Alpina - 19353 - М.Хуатэн - Цифровая трансформация Китая. Опыт преобразования инфраструктуры национальной экономики - 9785604288085 - Альпина ПРО - 2019 - https://hse.alpinadigital.ru/book/19353
Alpina - 19541 - Коллектив авторов - Цифровизация. Практические рекомендации по переводу бизнеса на цифровые технологии - 9785961428643 - Альпина Паблишер - 2019 - https://hse.alpinadigital.ru/book/19541
Alpina - 19681 - Д.Мошелла - Путеводитель по цифровому будущему: Отрасли, организации и профессии - 9785961430967 - Альпина Паблишер - 2020 - https://hse.alpinadigital.ru/book/19681
От носорога к единорогу : как провести компанию через трансформацию в цифровую эпоху и избежать смертельных ловушек, Орловский, В. М., 2020
Цифровая трансформация бизнеса : изменение бизнес-модели для организации нового поколения, Вайл, П., 2019

Authors

ARKHIPKINA SVETLANA VLADIMIROVNA
GLADKOVA MARGARITA ANATOLEVNA

Course Syllabus