Bachelor
2024/2025
Сross-Cultural Communication
Type:
Compulsory course (International Business)
Area of studies:
Management
Where:
Graduate School of Business
When:
1 year, 3 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Marina Jedda
Language:
English
ECTS credits:
3
Course Syllabus
Abstract
The academic discipline is dedicated to the study of theory and practice of Cross-cultural communication within cross-cultural management in the context of constant change, the BANI/SHIVA world, growing historical volatility and geopolitical uncertainty . The course will demonstrate on specific cases how decisions are made, changes are introduced, international teams are built, etc. Students who have mastered the discipline will be able to:•Identify and understand different cultures and values•Modify cultural communication style to suit the cultural context and company•Recognize features that influence verbal and non-verbal communication in cultural contexts•Identify and negate differences and obstacles that may exist in cross cultural communicationAfter completing the course, students will be able to: •take into account the cross-cultural aspect in the implementation of business cooperation with foreign business partners; •understand the peculiarities of national management styles and the factors that determine themThe course involves testing theoretical knowledge and practical skills through:•individual and group case solutions•disputes•interactive tests and surveysBefore starting training, students should have basic knowledge and skills in the field of: •fundamentals of Management and International Economics•foundations of organizational behavior •modern leadership theories •business ethics and communication The main provisions of the discipline can be used in the study of the following disciplines: •Leadership in Multinational Environment •Project Management in Multinational Companies
Learning Objectives
- To form students' understanding of the features and diversity of business cultures and the impact of modern trends on them, knowledge of the specifics of communication, management models, strategies for overcoming problems and managing risks in cross-cultural companies / teams, etc.
- To form the necessary level of cross-cultural competence, which is in demand in the field of work and management in transnational and foreign companies, and is also necessary for creating and developing your own business related to cooperation with international partners
Expected Learning Outcomes
- Know the main modern theories of cross-cultural management and communication
- Explain the influence of modern trends on change in business culture
- Give examples of differences in business cultures and explains the choice of models of communication, management style, negotiations
- Explain the potential risks and their consequences, possible in the absence of attention or weak manifestation of cross-cultural communication in business
- Give and explain successful and unsuccessful examples / cases of transnational companies in the field of mergers and acquisitions, project implementation
- Formulate recommendations for the implementation/development of cross-cultural communication tools in the companies (taking into account the cultural characteristics of the participants in the processes, the main business environment and tasks, etc)
Course Contents
- Introduction to Cross-Cultural Management and Communication
- Corporate/Organizational culture. Key approaches. "The New Normal"
- Cross-cultural competence
- Cross-cultural flexibility and competence in the development of global business
- Risk management. Efficiency mark
Assessment Elements
- GexamThe final exam is conducted in the form of a structured test with questions of three levels of complexity, overall 40 questions are included in the test. The time limit is 40 minutes. The score is blocking. The test includes questions of three levels of complexity: Level A –closed questions with a choice of answer options based on the material of lectures and seminars. 50% of questions, weight -1; Level B —partially open questions (with a missing piece of information). 40$ of questions, weight -2; Level C –closed behavior-based questions with a choice of answer options based on materials of lectures and seminars 10% of questions, weight 3. The questions are similar to the questions of the tests at lectures (grade for class activity).
- GprojectDuring the course, students perform a group project (analytical problem presentation on the topic of the seminar). Mini-groups of 4 -5 people (random formation of groups by the teacher, the list is published after the first seminar). The list of topics is published in the materials for students.
- GseminarFor each seminar, the student receives 0-3 points for active participation in the discussion of the topics: 0 - did not attend and didn’t work out the lesson; 1 - passive presence; 2 - elements of active participation (participated in the discussion, asked questions, demonstrated proficiency in the material of lectures and/or recommended literature); 3 - full involvement in the seminar (actively participated in the discussion, regularly asked questions, demonstrated an advanced level of proficiency in the material of lectures and/or recommended literature). Additionally, following the results of each seminar, online voting is organized with the award of an additional social rating point. The first 5 leaders of the social rating receive an additional 1 point for the seminar.
- Gclass: 6 short control surveys (online) are conducted based on the materials of the previous lecture and recommended literature on the topic studied (the main list). The tests include closed questions with multiple answers of three levels of difficulty: • Level A (10 questions, weight 1): for direct reproduction of basic definitions, models, concepts and conclusions (the content is contained on the lecture slides). • Level B (3 questions, weight 2): to understand basic definitions, models, concepts and conclusions (it is necessary to demonstrate the ability to operate with the content of the lecture, compare and analyze the lecture material). • Level C (2 questions, weight 3): to understand practical applications and examples of the use of definitions, models, concepts and conclusions.
Interim Assessment
- 2024/2025 3rd module0.12 * Gclass + 0.4 * Gexam + 0.24 * Gproject + 0.24 * Gseminar
Bibliography
Recommended Core Bibliography
- Erin Meyer. (2014). The Culture Map : Breaking Through the Invisible Boundaries of Global Business. PublicAffairs.
- Hofstede, G. (2001). Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.A385DB9A
- Hofstede, G. H., Hofstede, G. J., & Minkov, M. (2010). Cultures and Organizations : Software of the Mind: Intercultural Cooperation and Its Importance for Survival (Vol. 3rd ed). New York: McGraw-Hill. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=351480
- Livermore, D. A. (2015). Leading with Cultural Intelligence : The Real Secret to Success: Vol. Second edition. AMACOM.
- Managing Cultural Differences Moran, Robert T.; Abramson, Neil Remington;and more Taylor & Francis Group 2014 ISBN: ISBN number:9780415717342, ISBN number:9781317975656
- Riding the Waves of Culture. Understanding Cultural Diversity in Business (3rd ed). (2012). Sonoma/Nicolas Brealey Publishing Ltd. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsnar&AN=edsnar.oai.research.vu.nl.publications.04e86b70.37ec.4522.85d6.95da8086010d
Recommended Additional Bibliography
- Moran, R.T. Managing Cultural Differences: Global Leadership Strategies for the 21st Century / Robert T. Moran, Philip R. Harris, Sarah V. Moran. – 7th ed. – Burlington; Oxford: Elsevier Inc., 2007. – 708 p. – (Managing Cultural Differences). – ISBN 978750682473. - Текст: электронный // DB ProQuest Ebook Central (ebrary) [сайт]. – URL: https://ebookcentral.proquest.com/lib/hselibrary-ebooks/reader.action?docID=3562904&query=Moran%252C%2BRobert%2BT