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Course Syllabus

Postgraduate course 2024/2025

Research in Marketing

Type: Elective course
Area of studies: Postgraduate Studies
Delivered by: Department of Marketing
When: 2 year, 1 semester
Mode of studies: offline
Open to: students of one campus
Instructors: Alexandr Vladimirovich Krasnikov
Language: English
ECTS credits: 3

Course Syllabus

Full Syllabus

Abstract

The overall goal of this course is to develop and master research and writing skills required across business disciplines. Upon completion of this seminar, the students will be able•Critically appraise conceptual frameworks in various areas of study•Practice different academic writing strategies•Apply meta-analysis in the studied area•Plan activities for and prepare a research paper
Learning Objectives

Learning Objectives

  • Upon completion of the course, students will be able to • Appraise grounded theory and “empirics first” research approaches • Examine role of theory in discourse communities • Apply essay concepts in drafting and structuring hypotheses • Distinguish between different types of relationships: direct, moderation, and mediation • Plan event study • Formulate research questions and research contributions
Expected Learning Outcomes

Expected Learning Outcomes

  • Apply 5-paragraph essay structure to writing scientific arguments.
  • Prepare arguments for the direct effect hypothesis.
  • Prepare rationale for the moderator hypothesis.
  • Practice meta-analysis using published empirical research.
Course Contents

Course Contents

  • 1. Introductions, an overview of the course, and approaches to empirical research
  • 2. Theory and lit. review
  • 3. Writing strategies
  • 4. Meta-analysis
  • 5. Preparing conceptual framework
Assessment Elements

Assessment Elements

  • non-blocking Активность на семинарах
    Course Schedule and Topics 1. Introductions, an overview of the course, and approaches to empirical research 2. Theory and lit. review 3. Writing strategies 4. Meta-analysis 5. Preparing conceptual framework
  • blocking Домашнее задание
    Grade Components • Participation in classes/ research activities (30%) • Home assignments (70%)
  • non-blocking Активность на семинарах
    Course Schedule and Topics 1. Introductions, an overview of the course, and approaches to empirical research 2. Theory and lit. review 3. Writing strategies 4. Meta-analysis 5. Preparing conceptual framework
  • blocking Домашнее задание
    Grade Components • Participation in classes/ research activities (30%) • Home assignments (70%)
Interim Assessment

Interim Assessment

  • 2024/2025 1st semester
    0.5 * Домашнее задание + 0.5 * Домашнее задание
Bibliography

Bibliography

Recommended Core Bibliography

  • Academic writing : from paragraph to essay, Zemach, D. E., 2005
  • Alon, I., Jaffe, E. D., & Vianelli, D. (2016). Global Marketing : Contemporary Theory, Practice, and Cases (Vol. Second edition). New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1417364
  • Applied meta-analysis for social science research, Card, Noel A., 2012
  • Baidya, M. K., Maity, B., & Ghose, K. (2019). Innovation in Marketing Strategy: A Customer Lifetime Value Approach. Journal of Business & Management, 25(2), 71–97. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=138230268
  • Barney G. Glaser, & Judith Holton. (1967). Discovery of Grounded Theory. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.95F2C8C5
  • Borenstein, M. (2009). Introduction to Meta-Analysis. Chichester, U.K.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=274641
  • Carpenter, G. S., & Shankar, V. (2012). Handbook of Marketing Strategy. Edward Elgar Publishing.
  • Gáliková, S. (2016). Academic Writing : Selected Topics in Writing an Academic Paper. Frankfurt am Main: Peter Lang GmbH, Internationaler Verlag der Wissenschaften. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1235840
  • Giovanna Pegan, Donata Vianelli, & Patrizia de Luca. (2020). International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice. Springer.
  • Global marketing, Keegan, W. J., 2013
  • Goulding, C. (2002). Grounded Theory : A Practical Guide for Management, Business and Market Researchers. SAGE Publications Ltd.
  • Hartley, J. (2008). Academic Writing and Publishing : A Practical Handbook. New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=224109
  • Heidi Taylor. (2018). B2B Marketing Strategy : Differentiate, Develop and Deliver Lasting Customer Engagement. Kogan Page.
  • Jha, Y., & Jha, S. (2019). Examining the Relationship Between Job-Family Interference and Job Satisfaction: The Role of Organizational, Task, and Personal Resources as Moderators. Journal of Management Research (09725814), 19(3), 180–192. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=137657773
  • Keegan, W. J., & Schlegelmilch, B. B. (2015). Global marketing management. Slovenia, Europe: Financial Times/Prentice Hall. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.80DE26EC
  • Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003). Corporate Social and Financial Performance: A Meta-analysis. Organization Studies, 24(3), 403–441. https://doi.org/10.1177/0170840603024003910
  • Pigott, T. Advances in meta-analysis. – Springer Science & Business Media, 2012.
  • Reichertz, J. (2012). Abduction: the logic of discovery of Grounded Theory. Germany, Europe: Sage. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.1BE7BCEE
  • Research Synthesis and Meta-Analysis. A Step-by-Step Approach, Cooper H., 2010
  • Schlegelmilch, B. B. (2016). Global Marketing Strategy : An Executive Digest. Switzerland: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1175378
  • Social psychology, Baron, R. A., 2014
  • Strongman, L. (2013). Academic Writing. Newcastle upon Tyne: Cambridge Scholars Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=816736

Recommended Additional Bibliography

  • A Guide to econometrics, Kennedy P, 2000
  • Global Marketing Strategy, Douglas, S. P., 1995
  • Mediation analysis, Iacobucci, D., 2008
  • Meta-analysis : quantitative methods for research synthesis, Wolf, F. M., 1986
  • Regression and mediation analysis using Mplus, Muthen, B. O., 2017

Authors

  • FILIPSKAYA ELENA VLADIMIROVNA
  • KRASNIKOV ALEKSANDR VLADIMIROVICH