Bachelor 2024/2025

Research seminar "Marketing Communications"

Type: Compulsory course (Foreign Languages and Intercultural Business Communication)

Area of studies: Linguistics

Where: Faculty of Humanities (Nizhny Novgorod)

When: 3 year, 1, 2 module

Mode of studies: offline

Open to: students of one campus

Instructors: Ekaterina Artyushina, Nelli Boryshneva, Marianna Korenkova

Language: English

ECTS credits: 3

Course Syllabus

Abstract

The discipline provides knowledge in key aspects of marketing communications, teaches to design strategies of marketing communication.The course includes topics on defining the marketing process, creating business and marketing strategy, the study of marketing environment, consumer and business buying behavior, as well studying the market segmentation, services and branding strategy, international marketing.