Master
2024/2025
International Marketing Strategies
Type:
Elective course (Marketing Management)
Area of studies:
Management
Delivered by:
Department of Marketing
Where:
Graduate School of Business
When:
2 year, 3 module
Mode of studies:
distance learning
Online hours:
20
Open to:
students of one campus
Instructors:
Vera Butkovskaya
Master’s programme:
Marketing Management
Language:
English
ECTS credits:
3
Contact hours:
16
Course Syllabus
Abstract
Launching or expanding a product or service into a new territory is a highly common task in current business environment and there is a reasonable assumption that many students might face these tasks already within a year from graduation. Business expansion projects follow predictable patterns and many common best practices have been identified and are currently being deployed. Most of these best practices are learnable in academic environment and early exposure of students to these best practices will better prepare them for future career. Regardless of the role they are going to take in the future employer, member of the frontline execution team or support personnel, they will benefit from knowing how business is grown. This course will be of interest to anyone who is planning to work for a multinational company, launching, expanding and managing products into a new market. Beyond giving a broad overview of common business practices in product launch and specifics of working with multiple markets, the course will focus on practical operational skills required for independent launch of a multinational brand on a new market. Pre-requisites: International Marketing, International Business Research, Intro to Accounting, International Corporate Finance