Master
2024/2025
Designing a Mobile Business: How to Design Mobile Products and Services
Type:
Elective course (Electronic Business and Digital Innovations)
Area of studies:
Business Informatics
Delivered by:
Department of Business Informatics
Where:
Graduate School of Business
When:
2 year, 1, 2 module
Mode of studies:
distance learning
Online hours:
20
Open to:
students of one campus
Instructors:
Mikhail M. Komarov
Master’s programme:
Электронный бизнес и цифровые инновации
Language:
English
ECTS credits:
6
Contact hours:
12
Course Syllabus
Abstract
Every mobile app gives you something. It could be not only something tangible like the pair of jeans you've ordered using the app but also a piece of work like waking you up in the morning. It could be a feeling, for instance, a feeling of enjoyment obtained from watching a video clip or a feeling of closeness flashed out after receiving an old photo from a loving person via some instant messenger. That something is actually the reason why you use the app, it is the heart of the product, and in this course we will not talk about it. Surprised? You shouldn’t be. There are always two sides of a coin. There should be a person who makes that something accessible. It is astonishingly important because the use of the product loses its meaning if users can’t get what they want. You also should design Figma-based (or any other low-code/no-code platform) app according to your changes in the project-based task.
Learning Objectives
- The main objective of the course is to teach you to shape mobile products and services for people’s use
Expected Learning Outcomes
- Design huge chunks of user interfaces in the case of adding a new feature to a product
- Improve designs by eliminating different kinds of interaction problems
- Redesign a complete app by a given set of functions (e.g., extending an existing product to a new platform)
Course Contents
- User Research
- Usability Inspection Methods & Intro to Usability Evaluation
- Guerrilla Usability Testing & Field Visits
- The Process of Design Creation
- Accumulated Design Knowledge & Task Redesign
- Navigation Design & Design Rationale
- Intro to Visual Design
- Mobile Interaction Design: An introduction
Assessment Elements
- Interaction design reportAt the end students should present written report providing mockups (5-10) of the mobile applications (2 applications should be analyzed) which they use, or have developed with functional description of each mockup. Problems with interaction should be confirmed by the results of the survey of at least 40 participants. Recommendations to improve the interaction should be provided at the end.
- Test-based ExamExamination with questions similar to the online course and additional questions related to the content of the online course. connected with lectures. Examination test will be scheduled according to the examination date within LMS system in a course page. Each student has 1 attempt.
Bibliography
Recommended Core Bibliography
- Cooper, A., Reimann, R., Cronin, D., & Noessel, C. (2014). About Face : The Essentials of Interaction Design (Vol. Fourth edition Alan Cooper, Robert Reimann, David Cronin, Christopher Noessel). Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=827342
- Preece, J., Rogers, Y., & Sharp, H. (2019). Interaction Design : Beyond Human-Computer Interaction (Vol. Fifth edition). Indianapolis, IN: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2097340
Recommended Additional Bibliography
- Karr, A. (2015). UX research vs. UX design. https://doi.org/10.1145/2834964
- Steve Portigal. (2013). Interviewing Users : How to Uncover Compelling Insights. Rosenfeld Media.