Sergey Zverev
- Head of the School, Professor: Faculty of Creative Industries / School of Communication
- Laboratory Head: Faculty of Creative Industries / Laboratory for Strategic Communications
- Member of the HSE Academic Council
- Sergey Zverev has been at HSE University since 2001.
Education
Plekhanov Moscow Institute of National Economy
Awards and Accomplishments
Best Teacher — 2023, 2017
Courses (2024/2025)
- Academic Mentor’s Seminar (Master’s programme; Faculty of Creative Industries; 2 year, 1-3 module)Rus
- Integrated Communications Management (Bachelor’s programme; Faculty of Creative Industries; 3 year, 1-4 module)Rus
- Introduction to Profession (Bachelor’s programme; Faculty of Creative Industries; 1 year, 1, 2 module)Rus
- Introduction to Speciality and History of Communications (Bachelor’s programme; Faculty of Creative Industries; 1 year, 1, 2 module)Rus
- Strategies and Management in Communications (Master’s programme; Faculty of Creative Industries; 1 year, 1-4 module)Rus
- Trends in the Development of PR Technology: the Series of Master Classes (Bachelor’s programme; Faculty of Creative Industries; 4 year, 2, 3 module)Rus
- Past Courses
Courses (2023/2024)
- Academic Mentor’s Seminar (Master’s programme; Faculty of Creative Industries; 1 year, 1-4 module)Rus
- Integrated Communications Management (Bachelor’s programme; Faculty of Creative Industries field of study Advertising and Public Relations, field of study Advertising and Public Relations; 3 year, 1-4 module)Rus
- Introduction to Speciality and History of Communications (Bachelor’s programme; Faculty of Creative Industries; 1 year, 1, 2 module)Rus
- Strategies and Management in Communications (Master’s programme; Faculty of Creative Industries; 1 year, 1-4 module)Rus
- Strategy and management in communications (Mago-Lego; 1, 2 module)Rus
- Strategy and management in communications (Master’s programme; Faculty of Creative Industries field of study Advertising and Public Relations, field of study Advertising and Public Relations; 1 year, 1, 2 module)Rus
- Trends in the Development of PR Technology: the Series of Master Classes (Bachelor’s programme; Faculty of Creative Industries; 4 year, 2, 3 module)Rus
Courses (2022/2023)
- Integrated Communications Management (Bachelor’s programme; Faculty of Creative Industries; 3 year, 1-4 module)Rus
- Introduction to Speciality and History of Communications (Bachelor’s programme; Faculty of Creative Industries; 1 year, 1, 2 module)Rus
- Strategies and Management in Communications (Master’s programme; Faculty of Creative Industries; 1 year, 1-3 module)Rus
- Trends in the Development of PR Technology: the Series of Master Classes (Bachelor’s programme; Faculty of Creative Industries; 4 year, 2, 3 module)Rus
Courses (2021/2022)
- Advertising and Public Relations in Digital Environment (Master’s programme; Faculty of Creative Industries; 1 year, 1 module)Rus
- Integrated Communications Management (Bachelor’s programme; Faculty of Creative Industries; 3 year, 1-4 module)Rus
- International Lobbying (Master’s programme; Faculty of Creative Industries; 2 year, 2, 3 module)Rus
- Introduction to Speciality and History of Communications (Bachelor’s programme; Faculty of Creative Industries; 1 year, 1, 2 module)Rus
- Strategic Planning for Public Relations (Master’s programme; Faculty of Creative Industries; 1 year, 3 module)Rus
- Trends in the Development of PR Technology: the Series of Master Classes (Bachelor’s programme; Faculty of Creative Industries; 4 year, 2, 3 module)Rus
Courses (2020/2021)
- Advertising and Public Relations in Digital Environment (Master’s programme; Faculty of Creative Industries; 1 year, 1 module)Rus
- Integrated Communications Management (Bachelor’s programme; Faculty of Creative Industries; 3 year, 1-4 module)Rus
- Introduction to Speciality and History of Communications (Bachelor’s programme; Faculty of Creative Industries; 1 year, 1, 2 module)Rus
- Strategic Planning for Public Relations (Master’s programme; Faculty of Creative Industries; 1 year, 3 module)Rus
Experience
1990-1991 - Russian Soviet Federative Socialist Republic (RSFSR) Council of Ministers Executive Office, Assistant to Deputy Chairman of the RSFSR Council of Ministers
1991-1993 - Presidential Executive Office of Russia, Head of the Department for Economic and Political Research
1994-1998 - MOST Group, Director for Information and Analytical Support and PR - Deputy CEO, President
1998-1999 - Gazprom, Deputy Chairman of the Board
1999 - Presidential Executive Office of Russia, Deputy Chief of Staff of the Presidential Executive Office
since 1999 - CROS Public relations & Public affairs Company, President
Professional Interests
- Russia's domestic policy
- Media business
- Public Relations (PR), Government Relations (GR), Investor Relations (IR), lobbyism
- IT in PR
‘Everything is Becoming Media’: HSE University Experts Speak at Russian Creative Week
On July 7–10, Gorky Park hosted Russian Creative Week, a major event in the sector of economics linked to intellectual activity. Participants and guests of the event discussed the main tasks and issues in developing a strategy for a national creative product, and experts from HSE University presented effective models for work and life in the new economic reality.
‘If You Want to Expand Your Knowledge and Learn to Solve Problems As a Professional, You Need HSE University’
HSE University has held its first online meetup for those planning to apply for a master's degree. University experts discussed how a master's degree can change people's lives and careers, what the development trajectories of graduates and young professionals might be, and why lifelong learning is becoming increasingly popular. In addition, representatives of the University Admissions Committee spoke about admission to HSE University in 2022.
HSE University School of Integrated Communications Ranked Best by Association of Communication Agencies of Russia (AKAR) for 2020
The School of Integrated Communications, part of the Faculty of Communications, Media, and Design, has topped the ratings of Russian schools that train specialists in the field of advertising. The ranking is compiled annually by the Association of Communication Agencies of Russia (AKAR), which brings together more than 200 participants in the communication services market.
Experts Discuss Media, Art, Fashion, and Education at Telling Stories Festival 2020
What does the post-COVID future have in store for museums, universities, and the media? Does big data protect us or pose a threat? What are the prospects for fashion shows, cinema, and theaters? How are different generations experiencing the pandemic? These and other issues were discussed at the annual festival of communications, design, and media.
HSE Student Competes in PROBA-IPRA GWA 2016 Finals
On September 1, 2016, finalists in PROBA-IPRA GWA 2016, a major international professional contest in PR and communications, were announced. It has been attracting Russia’s best projects in communications for 17 years.
Communication Forum Gathered Best Specialists in Davos
On March 8-9 the forum ‘Communication on Top — Davos’ brought together best world specialists in communication studies.
Instructors from School of Integrated Communications Participate in NCA Conference
On November 20-23, the National Communication Association (NCA) organized its 100th conference in Chicago. Sergey Zverev, Oleg Kashirskikh, and Nelli Bachurina, all instructors in HSE’s School of Integrated Communications, presented papers at the conference and took part in a panel discussion as well.
Russian Universities in World Rankings
HSE Rector Yaroslav Kuzminov Talks with Gazeta.ru on Education Reform and Russian Universities’ Problems with Inclusion in World Rankings.
Communication 4 Future Award for Sergey Zverev
11-12 March, 2014, in Davos, at the 5th World Communication Forum, where traditionally, winners of the Communication for Future Davos Award (C4F) are announced, Sergey Zverev, Head of the HSE School of Integrated Communications, was awarded C4F in the ‘Titan of the Future’ nomination.
HSE Experts have Become Members of a Council under the Russian Government
The list of members of the Expert Council under the RF Government has been approved. Its 200 members include staff from the Higher School of Economics.
Structure of the HSE: Bridging the Gaps
On June 3rd, the HSE Academic Council made several decisions regarding the future of some university departments.