Iuliia N. Naidenova
- Deputy Head: HSE Campus in Perm / International Laboratory of Intangible-driven Economy
- Associate Professor: HSE Campus in Perm / Faculty of Computer Science, Economics, and Social Sciences / School of Economics and Finance
- Iuliia N. Naidenova has been at HSE University since 2011.
Education and Degrees
HSE University
Thesis Title: The Impact of the R&D Disclosure Strategy on the Share Price of a Public Company
HSE University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Awards and Accomplishments
Best Teacher — 2024
Young Faculty Support Programme (Group of Young Academic Professionals)
Category "New Researchers" (2012)
Category "New Lecturers" (2011)
Category "Future Lecturers" (2010)
Employment history
- January 2023 - present - Deputy Head of International Laboratory of Intangible-driven Economy (HSE Campus in Perm);
- April 2014 – December 2022– Junior Researcher of International Laboratory of Intangible-driven Economy (HSE Campus in Perm);
- September 2013 – April 2014 – Junior Researcher of Laboratory of Interdisciplinary Empirical Studies (Perm);
- December 2011 – September 2013 – Junior Researcher of Laboratory of Investment Analysis (Perm branch);
- September 2010 – present – Assistant professor, Department of Financial Management, National Research University Higher School of Economics (Perm branch);
- October 2008 – January 2011 – Researcher, Center of Applied Economics.
Courses (2024/2025)
- Fundamentals of Corporate Finance (Postgraduate course; 2 year, 1 semester)Rus
- Mentor's Seminar (Master’s programme; Faculty of Economics; 2 year, 1-3 module)Rus
- Mentor's Seminar (Master’s programme; Faculty of Economics; 1 year, 1-4 module)Rus
- Postgraduate seminar (Postgraduate course; 1 year, 1 semester)Rus
- Research Seminar "Empirical Research" (Bachelor’s programme; Faculty of Management; 3 year, 1, 2 module)Eng
- Past Courses
Courses (2023/2024)
- Mentor's Seminar (Master’s programme; Faculty of Economics; 1 year, 1-4 module)Rus
- Mentor's Seminar (Master’s programme; Faculty of Economics; 2 year, 1-3 module)Rus
Courses (2022/2023)
- Research Seminar (Postgraduate course; 3 year, 2 semester)Rus
- Research seminar "Empirical research in economics and corporate finance" (Bachelor’s programme; Faculty of Management; 3 year, 3 module)Rus
Courses (2021/2022)
- Research seminar "Empirical research in economics and corporate finance" (Bachelor’s programme; Faculty of Management; 3 year, 2 module)Rus
Conferences
- 2012
4th European Conference on Intellectual Capital (ECIC 2012) (Helsinki). Presentation: Effects of Intellectual Capital in Company’s Value Creation
4th European Conference on Intellectual Capital (ECIC 2012) (Helsinki). Presentation: Impact of Intellectual Resources on the Value Growth of Companies
Projects, supported by Russian science foundation:
2023 - present - Factors of intensification of SME resources under external uncertainty (head)
2018-2020 Competitiveness of and leapfrogging by Russian business on the basis of intangibles №18-18-00270 (extended for 2021-2022)
2015 Competitiveness of Russian Companies in the condition of import substitution: the role of intellectual resources №15-18-20039
Projects, supported by HSE University Basic Research Program:
2024 The intellectual capital of individuals and organizations in times of turbulence
2023 Organizational Intellectual Capital: Human Resource Management Practices and Knowledge Sharing
2022 Management of human resources and technologies: challenges of digital native generation
2021 Digital Innovation and Organizational Change Research in Companies
2020 Research of the digital gap phenomenon in the corporate sector
2019 The impact of labor skills on digital transformation in economy
2018 An intangible-intensive company’s behavior: industry specifics
2017 Optimal strategies for intangibles
2016 Comparative study of intangible endowment in Europe and Russia
2015 Behavior of intangible-intensive companies under uncertainty
2014 The study of an intangible-intensive company’s behavior under uncertainty
Conferences
- VII Студенческая научно-практическая конференция ПФ ГУ-ВШЭ «Экономика и управление», г. Пермь. Доклад на тему «Управление стоимостью компании», 2009.
- 9-ая международная конференция «Государственное управление в XXI веке: традиции и инновации», Московский государственный университет имени М.В. Ломоносова, г. Москва. Доклад на тему «Интеллектуальные ресурсы: ключевые детерминанты роста стоимости компании в новой экономике», 2011
- 9-ая межвузовская научная конференция «Современное состояние, инструменты и тенденции развития фондового рынка», г. Москва. Доклад на тему «Влияние инвестиций в интеллектуальный капитал на результаты деятельности компаний», 2012
- 4th European Conference on Intellectual Capital, Arcada University of Applied Sciences, г. Хельсинки, Finland. Presentation «Interaction Effects of Intellectual Capital in Company’s Value Creation Process», 2012
- 9ая Международная научно-практическая конференция по проблемам экономического развития в современном мире, Екатеринбург. Доклад на тему «Измерение интеллектуального капитала российских компаний», 2012
- International Conference on Applied Research in Economics. Perm. Presentation «Intellectual Capital Investments: Evidence from Panel VAR Analysis », 2013
- 2nd International Conference on Applied Research in Economics. Perm. Presentation «Soccer Sponsor: Fan Or Businessman?», 2014
- 6th ESEA Conference in Sports Economics; Antwerpen, Belgium. Presentation «Soccer Sponsor: Fan Or Businessman?», 2014
- The 84th annual meeting of the Southern Economic Association, Atlanta, USA. Presentation «Soccer Sponsor: Fan or Businessman?», 2014
- 2015 Summer Global Business Conference, Croatia. Presentation «Determinants of abnormal returns after R&D announcements of pharmaceutical companies», 2015
- 85th Annual Meetings of the Southern Economic Association, USA. Presentation "The influence of coaches overconfidence on the soccer team performance", 2015
- XVII April International Academic Conference On Economic and Social Development. Presentation «Стратегия раскрытия информации о НИОКР и ее влияние на рыночную капитализацию компании: пример фармацевтических компаний ЕС», 2016
- 8th European Conference on Intellectual Capital ECIC, Venice, Italy. Presentation «CEO appointment in crisis: does a stock market recognize personal human capital?», 2016
- 8th conference of the European Sport Economics Association, Groningen, Netherlands. Presentation «Determinants of Brand in European Football», 2016
- XVIII April International Academic Conference On Economic and Social Development, Moscow, Russia. Presentation «Transfer Networks in European Football and the Clubs’ Performance», 2017
- Conference “Neighbours in Research”, Perm, Russia. Presentation «The influence of R&D on company’s market value», 2017
- International Conference on Economics of Football, Kazan, Russia. Presentation «Stock Market Reaction To Football Sponsorship: Does Sponsoring Company’s Ownership Matter?», 2017
- 9th ESEA European Conference on Sport Economics, Paderborn, Germany. Presentation «Do eSports Tournament Organizers Benefit from Events», 2017
- International BRICS Global Business & Innovation conference, St. Petersburg, Russia. Presentation «Voluntary R&D disclosure of Russian and European public pharmaceutical companies», 2017
- The second international networking workshop "Measurement for Non-Financial Reporting", Moscow, Russia. Presentation «Voluntary R&D disclosure and intellectual property rights protection: The case of Russian and European public pharmaceutical companies», 2017
- XIX April International Academic Conference On Economic and Social Development, Moscow, Russia. Presentation «Imposing Sanctions: Consequences for Russian Companies Share Prices», 2018
- 2nd International Conference on Economics of Football, Moscow, Russia. Presentation «Determinants of Football Fans’ Happiness in Russia», 2018
- Conference “Neighbours in Research”, Perm, Russia. Presentation «e-Sports tournaments and sales of video games», 2018
- XX April International Academic Conference On Economic and Social Development, Moscow, Russia. Presentation «Speak to Win: Team performance and communication as evidenced by the Dota2 videogame», 2019
- 3rd International Conference on Economics of Football, Baku, Azerbaijan. Presentation «The impact of mega-events on international image of a hosting country:
the 2018 FIFA World Cup in Russia», 2019 - EURAM 2019, Lisbon, Portugal. Presentation "Voluntary R&D disclosure and intellectual property rights protection: The case of Russian and European public pharmaceutical companies", 2019
- Conference “Neighbours in Research”, HSE University, Perm. Presentation "Determinants of Football Fans’ Happiness: Evidence from Facial Emotion Recognition", 2019
- International Conference on Applied Research in Economics, HSE University, Perm. Presentation "Economic policy uncertainty and company’s investments in human capital", 2019
- Conference “Neighbours in Research” (Online) Presentation "Economic Policy Uncertainty and Company’s Investments in Human Capital", 2021
- 5th Eastern Conference on Football Economics & 7th Western Conference on Football and Finance, 2021 (Online). Presentation "Broadcasts vs. highlights: What does a modern consumer prefer?"
- ESEA, 2021 (Online). Presentation "Air Pollution and Individual Productivity: Evidence from the Ironman Triathlon Results"
- Conference “Neighbours in Research”, Perm, Russia. Presentation «Broadcasts vs. highlights: What does a modern consumer prefer?», 2022
- XXIII Yasin (April) International Academic Conference on Economic and Social Development. Presentation «Choking under pressure in online and live competitions», 2022
- 8th Western Conference on Football and Finance, online. Presentation "Wisdom of crowds vs. managers: Evidence from Major League Soccer". May 26-28, 2022
- 2nd International Conference on Econometrics and Business Analytics, Presentation "BI systems and firm performance: The mediating effect of digitally skilled labour". September 8-10, 2022
- XXIV Yasin (April) International Academic Conference on Economic and Social Development. Presentation "Who is more likely to generate blockbuster innovations? Evidence from open-source software". April 4–14, 2023
- 024 ICSPAH Annual Conference. Presentation: "Diversification and diversity as barriers for team resilience: the context of eSports". June 9-12, 2024
Esports Players Play Better Online
In competitions, esports players, like other athletes, face stress and show worse results due to pressure. A substantial decrease takes place in the performance of esports players during overtime. This effect, however, is significantly mitigated in online competitions compared to live events—the difference can reach 30%. A study by a team of authors from HSE University’s Moscow and Perm campuses and European University Viadrina (Germany) explores the phenomenon of choking under pressure within the context of esports. The study was published in the Journal of Economic Behavior & Organization.
Research staff and assistants of IDLab participated in the III Student Scientific and Practical Conference named after L.L. Lyubimov at HSE
On November 13, 2024, the III inter-faculty student scientific and practical conference named after L.L. Lyubimov took place at HSE – Perm. The International Laboratory of Intangible-driven Economy (IDLab) actively participated in the conference. Laboratory staff served on the jury, while assistants presented their research findings and received valuable feedback.
Results of the Zombie Companies Research: Initial Findings
On September 13, 2023, at a workshop held by IDLAb under the Russian Science Foundation grant (No. 23-78-10149), research assistants Roman Makurin and Dmitry Volodin presented the results of their analysis of "zombie companies" and "gazelle companies" in small and medium-sized businesses in Russia from 2013 to 2023. The project was scientifically supervised by Senior Researcher Mariia Molodchik and Researcher Viktor Krakovich.
IDLab members are among HSE University's Best Teachers 2024
Voting for HSE University's Best Teachers 2024 Is Now Over
Development of SMEs in Conditions of External Uncertainty Discussed at HSE Perm Campus
On June 27, 2024, a workshop dedicated to the interim results and prospects of research conducted under the RNF grant "Factors of Resource Intensification for SMEs in Conditions of External Uncertainty" took place at the International Laboratory of Intangible-driven Economy at HSE University (Perm). Participants discussed key achievements and steps in the project aimed at supporting small and medium-sized enterprises (SMEs) in a changing economic environment.
IDLab Workshop
Nikita Matkin presented the study "Toxic behaviour and team performance in Dota2 competitions". Co-authors of this research: Petr Parshakov, Iuliia Naidenova
IDLab Workshop
Petr Parshakov presented the study "Masculinity in Esports: The Influence of FWHR on Team and Player Success in CS:GO". Co-authors of this research: Iuliia Naidenova, Marina Zavertiaeva, Vladimir Soluyanov.
IDLab Workshop
Ekaterina Shalaeva presented the study "Risk-taking by Russian companies under conditions of economic policy uncertainty". Co-author of this research: Iuliia Naidenova
IDLab Workshop
Timofey Shvaya presented the study "Crowd Size and Prediction Precision: an Analysis of Metaculus Data". Co-authors of this research: Petr Parshakov, Iuliia Naidenova, Dennis Coates
IDLab Workshop
Grigorii Teplykh presented the study "The spread of COVID-19 and football: Lesson from Belarus. "A Feastball in Time of Plague"". Co-authors: Iuliia Naidenova, Petr Parshakov.
The results of a strategic project on digital transformation are presented
IDLab presented the results of the project "Analysis of ICT profiles of Russian companies using machine learning methods".
IDLab staff took part in the 10th international GSOM Economy & management conference 2023 (EMC 2023)
Mariya Molodchik, Petr Parshakov, Marina Zavertyaeva, Egor Ivanov, Daria Usmanova, Irina Maksimova, Timofei Shvaya, Mikhail Usanin and Alexey Smirnov presented their papers at the conference held in St. Petersburg on 3 - 7 October, 2023 (EMC 2023).
Timofey Shvaya took part in ROSES
Timofey Shvaya, Research Assistant at IDLab, presented the results of the study "Evaluating the Effects of Diverse Strategies on Team Performance in the Face of Shocks".
IDLab staff took part in the Fifth Russian Economic Congress (REC-2023)
Evgeniya Shenkman, Mariya Molodchik, Anna Daviy, Daria Semenova, Kamilla Isoeva, Irina Polyakova, Michael Usanin and Alexey Smirnov presented their reports at the conference held in Yekaterinburg on September 11-15, 2023 (REC-2023).
Russian Science Foundation Supports 15 Projects by HSE’s Early-Career Researchers
The Russian Science Foundation has announced the results of the youth contests of the Presidential Programme. HSE University’s early-career researchers are receiving grants for research projects in economics, psychology, sociology, political science, law, mathematics, information science, optics, engineering, and ocean studies.
Petr Parshakov take part in ROSES
Peter Parshakov, Head of IDLab, presented the results of the study "Choking under pressure in online and live competitions".
IDLab members at the 24th Yasin (April) International Academic Conference
The 24th Yasin (April) International Academic Conference on Economic and Social Development (hereinafter the '24th Yasin Conference' or the 'Conference') was held at the HSE from April 4 to 14. As part of the thematic areas of the 24th Yasin Conference, the laboratory also made its reports on new research results.
Joint scientific workshop of Laboratory of Sports Studies and IDLab
On March 18, the teams of the Laboratory of Sports Studies (HSE University, Moscow) and IDLab (HSE University, Perm) met to develop joint scientific projects.
IDLab Workshop
Iuliia Naidenova and Petr Parshakov presented the first results of the study "Viewership Patterns: An Analysis of Consumer Preferences for Videos on YouTube"
IDLab Workshop
Petr Parshakov and Carlos Gomez-Gonzalez (University of Zurich) presented the first results of the study "Take one for the team. How good leaders sacrifice their own performance for their team"
IDLab Workshop
Iuliia Naidenova presented the first results of the study "ESG disclosure and firm performance"
IDLab Workshop
Elena Shakina presented the first results of the study "Who is more likely to generate blockbuster innovations? Evidence from open-source software"
IDLab and School of Economics and Finance members presented their research at the 2nd International Conference on Econometrics and Business Analytics
Mariya Molodchik, Evgenia Shenkman, Iuliia Naidenova, and Dmitry Kirpishchikov took part in the 2nd International Conference on Econometrics and Business Analytics
IDLab Workshop
Marina Zavertyaeva presented the results of the study "Uncertainty of economic policy and investments of Russian companies: the role of social capital of the board of directors"
ID Lab ONLINE Workshop
Iuliia Naidenova presented the results of the study "Wisdom of the crowd versus managers: data from the Major Football League"
IDLab members presented their research at the 8th Western Football and Finance Conference
Iuliia Naidenova and Petr Parshakov took part in the 8th Western Football and Finance Conference
IDLab at the Yasin (April) conference
IDLab employees took an active part in the XXIII Yasin (April) International Academic Conference on Economic and Social Development
ID Lab ONLINE Workshop
Nadezhda Votintseva presented new results of the study "The quest for business model patterns", conducted jointly with IDLab employees Maria Molodchik, Petr Parshakov and Iuliia Naidenova
ID Lab ONLINE Workshop
Iuliia Naidenova presented the results of a new study "Choking under pressure in CS:GO in online and live competitions", conducted together with Petr Parshakov
IDLab at the Neighbors in Research conference
IDLab researchers took part in the IX scientific conference "Neighbours in Research"
IDLab at the AMEC conference, panel "Sustainability and value creation"
Dmitry Kirpishchikov presented the preliminary results of the study "Corporate investment, ownership and economic policy uncertainty: the case of Russia", conducted jointly with Marina Zavertiaeva and Iuliia Naidenova
IDLab members at the iCare conference
Dmitry Kirpishchikov presented the work "Does directors' social capital deal with economic policy uncertainty to raisecorporate investments?"
ID Lab ONLINE Workshop
Marina Zavertiaeva presented the first results of a new study about the role of social capital of company directors in the relationship between the uncertainty of the country's economic policy and corporate investments. The study was carried out jointly with other laboratory members - Dmitry Kirpishchikov and Iuliia Naidenova.
ESEA Conference
IDLab members took part in the European Sport Economics Association (ESEA) conference
5th Eastern Conference on Football Economics & 7th Western Conference on Football and Finance July 2-3, 2021 (Online)
IDLab members took part in the annual conference on football economics and finance, which combined 2 conferences - 5th Eastern Conference on Football Economics and 7th Western Conference on Football and Finance July 2-3, 2021 (Online)
Sofia Paklina presented the results of her study at the Fifth Annual Tartu Conference on Russian and East European Studies (6-8 June 2021 Tartu, Estonia)
Sofia presented the results of the study "Implementation of IT system in lack of digital labor conditions: Evidence from large Russian companies", conducted jointly with Iuliia Naidenova.
ID Lab ONLINE Workshop
Iuliia Naidenova presented the first results of a new study “Broadcasts versus highlights: what does a modern consumer prefer?”, conducted jointly with Petr Parshakov
Conference "Neighbors in Research"
IDLab members, as well as students writing course papers under their supervision, took an active part in the VIII scientific conference "Neighbors in Research".
ID Lab ONLINE Workshop
Sergei Suvorov, IDLAb trainee, presented the first results of a new study conducted in collaboration with Petr Parshakov and Iuliia Naidenova
Joined workshop of IDLab and the Laboratory of Sports Studies
Petr Parshakov presented the results of the study "Body mass index and performance in digital activities"
ID Lab ONLINE Workshop
The first online workshop was held in the new academic year 2020-2021
Congratulations with publication!
IDLab researchers published an article in the Journal of Business Research
Neighbors in Research
Neighbors in Research
HSE Scholars Propose New Method for Measuring Individual Well-being
Researchers at HSE University have applied an emotion recognition method to measure the subjective well-being of individuals
HSE Researchers Take Part in ‘Economics of Football’ Conference
On June 23-24, the international conference ‘Economics of Football’ was held in Kazan. This event was organized by the Higher School of Economics (HSE), the New Economic School and Kazan Federal University. Angel Barajas, Dennis Coates, Elena Shakina, Petr Parshakov, Iuliia Naidenova and Anna Bykova, staff members of the International Laboratory of Intangible-driven Economy, participated in the conference. The researchers presented papers and worked as moderators, discussants and key speakers at various sessions and workshops.
Marina Zavertiaeva, Petr Parshakov, Iuliia Naidenova and Dennis Coates presented their research projects at the international conference in New Orleans
The 85th Annual Meeting of the Southern Economic Association took place in New Orleans (USA, Louisiana) November 21-23, 2015. Marina Zavertiaeva, Petr Parshakov, Iuliia Naidenova, and Dennis Coates participated in the conference.
HSE Perm Undergrad Makes it into Top-15 in International Paper Competition
Aleksei Chmykhov, a senior in HSE Perm’s undergraduate Economics programme, has been selected as a finalist in the internationalNew Economic Talent 2015 paper competition organised by the Czech Republic’s Center for Economic Research and Graduate Education - Economics Institute (CERGE-EI).