Fedor Ivanov

1) RSCF grant #  14-50-00150

Professional experience:

• 02.2017 – now.
• Solutions (Call Tracking). Product Owner (www.calltouch.ru)

Main functions:

• Development of algorithms for contextual advertising optimization
• Designing and architecture development of application for contextual advertising optimization
• Preparation of technical specifications for developers and control of implementation
• Management of developing process
• Planning and coordinating of developing process
• Writing of instructions and recommendations both for users and developers
• Development of product's marketing strategy
• Meetings with representatives of agencies and key clients
• Advising of VIP clients
• Planning of product's road map
• Product's presentation and participation in a special conferences

Key achievements:

The number of system's active users has been increased more than 2 times in 3 months. The channels for communication with clients as well as a main processes for client's integration and support were established. Participation in a number of marketing confereneces.

• 09.2011 – now.

Institute for Information Transmission Problems, Russian Academy of Science. Fellow Researcher (www.iitp.ru).

Main functions:

• Fundamental and applied researches conduction in forward error correcting (in such fields as 4G LTE, 5G, LDPC Codes. RS and BCH codes e t c).
• Articles preparation for scientific journals
• Participation in Russian and international workshops and conferences
• Participation in commercial projects (Huawei)
• Computer simulation (MatLab, Python)

              Key Achievements:

More that 20 papers published in russian and international journals (indexed by Scopus and WoS). Participation in a number of international conferences such as European Wireless 2015, ACCT e t. c. Participation in commercial projects as (best Huawei project 2016).

• 02.2013 – now.

Moscow Institute of Physics and Technology (State university). Lecturer (www.mitp.ru)

• Lecturing on «Algebraic Codes»
• Taking exams

• 02.2016 – 02.2017.
• Solutions. Senior Product Manager (PM) (www.calltouch.ru).

Main functions:

• Development of algorithms for contextual advertising optimization
• Designing and architecture development of application for contextual advertising optimization
• Preparation of technical specifications for developers and control of implementation
• Management of developing process
• Planning and coordinating of developing process
• Writing of instructions and recommendations both for users and developers

Professional achievements in Calltouch project:

• Сontextual advertising optimization system was designed from scratch. This system demonstrated excellent performance.
• The testing stand that is used for modernization and correction of optimizing algorithms was developed and implemented
• A team of professionals that can solve difficult issues in machine learning and optimization was assembled
• A system that is used for predicting a differences after optimization inclusion was developed. This predictor showed high accuracy in practice.

• 07.2014 – 08.2016.

I-media Marketing Agency. Mathematician (www.imedia.ru).

Main functions:

• Development of algorithms for contextual advertising optimization
• Adjustment and modernization of algorithms mentioned above
•  Preparation of technical specifications for developers
• Control of tasks’ implementation
• Testing of optimization algorithms
• Control of algorithms’ implementation and integration in Cross-Channel

Performance Advertising Platform «Origami»

• Analysis of test results
• Reports preparation

Key Achievements:

New conversion optimization system was designed and developed in 6 months. This system allows to decrease cost per action approximately by 30-40% while increasing an amount of conversions by 20-30% (in average). More than 100 clients use the system at this moment.