Irina Sizova

In terms of digitalisation, the rapid development of virtual museums is a major phenomenon. However, while some issues in this field are clear on paper, the reality is less straightforward. In a new research paper, Irina Sizova, Associate Professor at the Department of Management, and her colleagues explore the legislative regulation of virtual museums in Russia. Irina explains in her new interview.

A study of the digitalisation process of Russian museums has been conducted by the Laboratory for Management in Culture and Tourism at the HSE University–St. Petersburg, with the support of the Russian Committee of the International Union of Museums (ICOM Russia). The results of the study provide information on factors that contribute to failure or success in the museum digitalisation efforts and reveal its prospects, raise questions on tools that could be applied for attracting more visitors, as well as touch on possibilities for monetising museum online product range.

On April 27, Irina Alekseevna Sizova, a researcher at the Laboratory, became a guest expert in the Kartaev and Makharadze's show on radio Mayak.

On April 1, a researcher of the Laboratory, Irina Alekseevna Sizova delivered a report “Development of the digitalization process in the activities of Russian museums (based on the materials from a survey of members of the Union of Russian Museums)” within the framework of the 19th Round Table of the State Hermitage Museum “The Museum and Problems of Cultural Tourism”.

In the period from December 2 to December 9, 2020, Sizova, I.A., Polomarchuk, A.K. and Bezhko, D.S., researchers of the Laboratory, took an active part in the conference, presenting the results of research in the field of organizing museum activities and branding of territories.

On October 23, Irina Alekseevna Sizova, a researcher of the Laboratory, made a presentation at the online conference "INFORMAL APPROACH 4.0", organized by MOSGORTUR.

Valery Ernstovich Gordin, head of the Laboratory, and Irina Sizova, a researcher at the Laboratory, made a presentation at the International Scientific and Practical Conference "Museum in the context of education: results and new vectors of development", which was held on October 12-13 in a remote format.

How the pandemic has affected their online activity

Tutors and lecturers of the master's program “Cultural and event tourism management” V.E. Gordin, Ya.V. Shokola, I.A. Sizova and A.N. Kudelkina, a first-year student of the program, gave a presentation at the State Hermitage at the seminar “Visitor and Attendance. Organizational, legal and economic aspects”. Their presentation was the result of the research conducted over the past year.