Olga Tretyak
- Professor: Graduate School of Business / Department of Marketing
- Tenured Professor (2013)
- Olga Tretyak has been at HSE University since 2004.
Education, Degrees and Academic Titles
Zhdanov Leningrad State University, Economics
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
A post-doctoral degree called Doctor of Sciences is given to reflect second advanced research qualifications or higher doctorates in ISCED 2011.
Awards and Accomplishments
Winner of the HSE University Best Russian Research Paper Competition – 2022
Supervisor of the following Doctoral theses
- 1A. Kovalenok Consumer orientation towards healthy diet: coordination of the multidirectional interests of the parties involved, 2022
- 2I. Daria Development of platform business models: dynamic analysis in the Russian market
- 3The role of marketing in the development of modern network forms of business organization
- 4O. Anna Transformation of marketing practices on the Russian pharmaceutical market under environmental changes
- 5Transformation of value chains as a result of excise taxation
Courses (2024/2025)
- Research Seminar "Research in the Field of Transformation of Business Models and Business Processes" (Postgraduate course; 2 year, 1 semester)Rus
- Past Courses
Courses (2023/2024)
- Research Seminar "Research Proposal Development" (Postgraduate course; 1 year, 1 semester)Eng
- Research Seminar "Research in the Field of Transformation of Business Models and Business Processes" (Postgraduate course; 2 year, 1 semester)Eng
Courses (2022/2023)
- Marketing strategies and metrics (Master’s programme; Graduate School of Business field of study Management, field of study Management; 1 year, 1, 2 module)Rus
- Research Seminar "Research Proposal Development" (Postgraduate course; 1 year, 1 semester)Eng
- Research Seminar "Research in the Field of Transformation of Business Models and Business Processes" (Postgraduate course; Graduate School of Business; 2 year, 1 semester)Eng
Courses (2021/2022)
- Global trends in management and new directions in managerial research (Postgraduate course; 2 year, 1 semester)Rus
- Marketing strategies and metrics (Master’s programme; Graduate School of Business; 1 year, 2, 3 module)Rus
Courses (2020/2021)
- Marketing Strategies (Master’s programme; Graduate School of Business; 1 year, 1, 2 module)Rus
- Research Seminar (Postgraduate course; 2 year, 1 semester)Rus
Participation in international conferences
- "What is a Market-Oriented Interfirm Network? Bridging Marketing and SCM Concepts", EMAC Regional Conference – Marketing Theory Challenges in Emerging Societies. Corvinus University of Budapest, 2010
- "Interfirm market orientation: What is a market-oriented interfirm network?", ICRM 2009, Maastricht University, Netherlands, 2009.
- «Рыночное доминирование как механизм координации взаимоотношений» Третьяк О.А. 38 конференция Европейской Маркетинговой Академии «Маркетинг и ключевые дисциплины: открывая новые направления» "Market Domination as a Mechanism of Relationship Coordination" at the EMAC 2009 Conference in Nantes, France 26 -29 May . (European Marketing Academy Conference)
- "От взаимодействия к координации спроса и предложения в деловых сетях" Современный менеджмент: проблемы, гипотезы, исследования. ГУ-ВШЭ, 2008
- "From relationship to mechanism of demand-supply coordination in business networks", ICRM 2008, Swansea University, Wales, UK. 2008
- "Launching a Network of Excellence in Russia: in search of new forms of interactions and partnerships" Relationship Summit 2007, Universidad Torcuato Di Tella, Argentina, 2007
- " Network of Excellence: Design and Implementation." The 23rd IMP Conference. Exploiting the b2b Knowledge network: new Perspectives and Core Concepts. Manchester Business School, Manchester UK 2007
Membership in international professional/academic communities/organizations
European Marketing Academy (EMAC)
Industrial Marketing and Purchasing Group (IMP Group)
Research projects and grants
- Inter-Firm Relationships Performance. Types of Inter-Firm Networks (2010)
- Foundations of Fairness in Business-to-Business Relationships: A Multi-National Collaboration (2009)
- STROI-network - Business Networks in Russia (2008 – 2009)
- Network of Excellence “Development of interfirm cooperation forms: networks and relationships" 2006-2007 проект
- 2005 – подготовка исследовательского курса для аспирантов факультета менеджмента СПбГУ «Маркетинг взаимоотношений», фонд Сороса, грантополучатель
- 2000-2003 – инновационный проект развития образования (финансирование Мирового Банка), программа «Поддержки инноваций в высшем образовании». Работа по созданию методического комплекса. Раздел автора, подготовленный к публикации - «Маркетинг: новые ориентиры модели управления».
- 2001-2002 - участие в проекте «Мониторинг институциональных преобразований в российской промышленности», автор главы подготовленного по результатам издания
- 2000-2001 – международный проект по исследованию различных страновых особенностей рекламы, завершившийся изданием коллективной монографии.“Advertising Worldwide”Springer.2001. Вклад автора - глава «Advertising in Russia» P. 185-222.
- 2000 – программа «Российские общественные науки: новая перспектива», МОНФ (Московский Общественный Научный Фонд) при поддержке фонда Форда, проект «Трансформация экономических институтов в постсоветской России» (микроэкономический анализ), член редакционной коллегии издания, руководитель темы «От советского предприятия – к фирме»;
- 1999 – проект ЮНИДО «Интегрированная программа поддержки развития промышленного сектора РФ», консультант;
- 1997 – проект, финансируемый университетом г. Уппсала (Швеция) «Формы развития сетевого взаимодействия в промышленных организациях», консультант;
- 1996 – проект Европейского сообщества TACIS «Поддержка развития защиты прав потребителей в РФ», эксперт;
- 1995 – проект, финансируемый грантом фонда Рокфеллера на проведение исследовательской работы «Торговля и система распределения при переходе к рынку». Грантополучатель (Белладжио , Италия);
- 1993 – проект, финансируемый грантом фонда Фулбрайт (преподавание/исследования) «Становление маркетинга на российских предприятиях». Грантополучатель(Линкольн, США)
GSB Professor Olga Tretyak Participated in a Conference ‘Direct Selling Today and Tomorrow’ of Direct Selling Association
On November 25, the Laboratory of Network Organizational Forms of HSE Graduate School of Business drew conclusions of the research ‘Independent Consultants as a Foundation for Direct Selling Business Model’ in the conference ‘Direct Selling Today and Tomorrow’ of Direct Selling Association. The conference was held online on the platform of ‘Russia Today’ press-centre.
HSE Doctoral Graduates Receive Their Certificates
This year, 117 students graduated from doctoral programmes at the HSE campus in Moscow. On November 1, they received their graduation certificates. Some of them also defended their theses under a new procedure that was introduced at HSE this year, while the others will do this within the next year.
Students of the Faculty of Business and Management Attended an Intensive Course on Business Intelligence
The course on the basics of data analysis from the teachers of Maastricht University, specifically designed for the Master's students of the Faculty of Business and Management and postgraduate students of the Graduate School of Management, was held from November 20 to 24 at the Higher School of Economics.
Joint Symposium Seeks to Build Bridges between Russian and Asian Marketing and Management
As part of the XVI April International Academic Conference, HSE hosted a joint symposium of the Global Alliance of Marketing & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in Global Marketing & Management’, the event aimed to promote academic cooperation between scholars working in the fields of marketing and management in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The Center for Sustainable Culture & Service of Yonsei University and Korea Economy & Management Development Institute were partners.
Irina Shafranskaya: ‘Marketing is Becoming More about Informatics and Less about Creativity’
One of the largest international academic conferences on marketing, Global Marketing, recently took place in Singapore. Irina Shafranskaya, Dean of the Faculty of Management at the HSE campus in Perm, and Dmitry Leontiev, a fourth-year student, presented a joint study that investigates the specifics of online and offline consumption of films. Irina Shafranskaya shared her impressions of the trip.