Березка Светлана Михайловна

Education and Degrees

2018

Candidate of Sciences* (PhD)
Lomonosov Moscow State University

2012

Master's in Management
Lomonosov Moscow State University, Economics

2010

Bachelor's in Economics
Lomonosov Moscow State University, Economics

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Continuing education / Professional retraining / Internships / Study abroad experience

2021

Summer School in Experimental Methods & Simulations in Social and Cognitive Sciences. HSE University St. Peterburg. 64 ac.hrs.

2020

Basics of Eye-tracking. Neuropsy Lab at the Department of Psychology. HSE University.

Lecturing in English, Academic Writing Center, НИУ ВШЭ, 01.09.2020-30.09.2020

Deep Learning Specialization, Coursera, 01.08.2020-30.09.2020
https://coursera.org/share/a9792a18e3cec75af10f43dca9ba1076

2019

EDEN Doctoral Seminar on Consumer Research, European Institute for Advanced Studies in Management (EIASM), 02-06.12.2019

2011
Russian-Germany Institute of Science and Culture, Lomonosov Moscow State University, 2009-2011

Professional Interests

consumer behaviour behavioral economics place marketing neuromarketing consumer neuroscience Sensory Marketing loyalty relationship marketing Customer experience management

Awards and Accomplishments

Best Teacher — 2023–2024, 2021

Courses (2023/2024)

An Introduction to Consumer Neuroscience & Neuromarketing (Bachelor’s programme; Graduate School of Business; 4 year, 2 module)Rus
Consumer Behaviour (Master’s programme; Graduate School of Business; 1 year, 1, 2 module)Rus
Past Courses

Timetable for today

Full timetable

Conferences

2022
GSOM Emerging Markets Conference 2022 (EMC 2022) (Санкт-Петербург). Presentation: The consumer’s emotional state as a factor of buying behavior predictability

2021
Digital Transformation & Society (DTGS 2021) (online). Presentation: Management and COVID-19: Digital Shift to Remote Work and Remote Management

2020
Digital Transformation & Global Society (Санкт-Петербург). Presentation: Why Entrepreneurial Competencies Are Essential for Business and Management Specialists in the Digital Economy Age?
Ломоносовские чтения 2020 (Москва). Presentation: Роль предпринимательства в устойчивом развитии территорий
7th International GSOM Emerging Markets Conference 2020 (Санкт-Петербург). Presentation: Consumers and businesses response to the COVID-19 pandemic: Is it about the digital shift?
Analytics for Management and Economics Conference 2020 (Санкт-Петербург). Presentation: The Impact of COVID-19 Pandemic on Consumer Behaviour and Business Models

2019
6th International GSOM Emerging Markets Conference 2019 (Санкт-Петербург). Presentation: The Role of Online-Communities and Internet Influencers in Consumer Behavior on the Russian Perfumery Market
10th EMAC 2019 Regional Conference (Санкт-Петербург). Presentation: Developing Methods Of Joint Explicit And Implicit Consumer Perceptions Measurement
48th EMAC Annual Conference (Гамбург). Presentation: Understanding the role of brand mascots using consumer neuroscience research methods

2018
26th EBES Conference (Прага). Presentation: NeuroBarometer - Technology of Consumer Choice Estimation based on the Multimodal Brain Processes
9th EMAC Regional Conference: Marketing Challenges, Innovations and Trends in Emerging Markets (Прага). Presentation: The role of the regional administration in the development of small cities’ tourist value proposition
EMAC (European Marketing Academy Conference) - 2018 (Глазго). Presentation: Creating tourist value proposition of small cities: Evidence from Russia
5th GSOM Emerging Markets Conference (Санкт-Петербург). Presentation: Neuromarketing tools to predict the level of perceiving and understanding texts in commercials

Grants

06/2021 – The fundamental research project "Digitalization as a driving force of open innovation and co-creation: Implications for value creation and value capture" (HSE Graduate School of Business Research Program)

07/2020 – 06/2021 The applied research project “Development of Multifactor Model to Improve Innovative Companies Competitiveness in the Digital Transformation Age" (HSE Faculty of Business and Management Research Program)

12/2017 – 05/2019. Research project "NeuroBarometer – consumer choice estimation technology based on multimodal measurements of brain processes". (Neurotrend)

04/2017 – 12/2018. Research project "Sustainable development of the territorial economy through networking of small cities and district centers". Project was supported by Russian Science Foundation (grant 17-18-01324)

02/2018. Research project "Creating the criteria system for best urban tourism development practices, justification parameters for analogues choice and analysis of selected global and Russian megacities experience".

Professional expertise: customer experience management, behavioral economics and neuromarketing research, psychology of consumer behavior.

Svetlana Berezka