Бакалавриат
2021/2022
Деловые коммуникации
Лучший по критерию «Полезность курса для Вашей будущей карьеры»
Статус:
Курс по выбору (Государственное и муниципальное управление)
Направление:
38.03.04. Государственное и муниципальное управление
Кто читает:
Департамент политики и управления
Где читается:
Факультет социальных наук
Когда читается:
4-й курс, 1 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
5
Контактные часы:
28
Course Syllabus
Abstract
This syllabus is developed to be used by course leaders and students of the 4th year of the bachelor programme “Public and Municipal Administration” (code of the field 38.04.04), studying this course as an elective course in English. Communication is probably one of the most frequently cited sources of interpersonal conflict when it is poorly carried out. It is equally an important lifeline in every organization. Many of the problems that occur in organizations are the direct result of people failing to communicate. The capacity to communicate effectively with constituents is a fundamental function of modern governance. Communications of a public sector organization with the public is essential to achieve organizational goals. Government produces a lot of information and distributes it through many different channels. Messages are aimed for different recipients – general publics, constituent groups, legislators, private sector etc. and are transmitted by press releases, reports, media interviews etc. In the course we will define the main areas of responsibility in the professional communications in public sector organizations, identify the meaning of communications, define the objectives that communications are designed to achieve and analyze the communication technics. The main provisions of the discipline form the communicative competence of the student and influence his successful development and presentation of his knowledge in all disciplines of the curriculum, as well as at the state examination and presentation of the final qualifying work.
Learning Objectives
- The main objective of the course is to study the theory and practice of business communivations, to master the skills of communication behaviour in pubic organizations
Expected Learning Outcomes
- Ability to analyze the audience and / or communication partner and apply adequate methods of attracting and maintaining attention, technology of self-presentation and public speaking, conducting business talks
- Be able to create a communication plan.
- Be able to create different messages for different organizational purposes.
- Be able to create/analyze organiational mandate
- Be able to identidy try to identify and describe overall communication objective(s), output objectives, outtake objectives, outcome objectives
- Be able to present own ideas or projects
- Be able to understand major filters in communicating with people in organizations
- To learn major theories of communications
- To understand reasons of public sector communications
- To understand the meaning of communication
- Understand and think about key elements of communications - key audience, structure and content .
- Understand key elements of communicative strategy
- Understand key types of internal communications.
- Understand main communicational skills necessary for leaders
Course Contents
- Theoretical basis of Communications
- Public Sector Communications
- Internal Organizational Communications
- Communication Strategy
- Self-presentation in communication in public and business sectors
- Leadership and communication. Emotional intellect and communication
Assessment Elements
- Home assignments
- Group Presentations
- Final Project
- Class work
- Home assignments
- Group Presentations
- Final Project
- Mid term Control
Interim Assessment
- 2021/2022 1st module0.25 * Group Presentations + 0.2 * Class work + 0.25 * Final Project + 0.3 * Home assignments
Bibliography
Recommended Core Bibliography
- Communication strategy. (2019). https://doi.org/10.5281/zenodo.2602688
- International Association of Business Communicators, & Gillis, T. L. (2011). The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership (Vol. 2nd ed). San Francisco, Calif: Jossey-Bass. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=363478
- Sellnow, T. L., & Littlefield, R. S. (2015). Risk and Crisis Communication : Navigating the Tensions Between Organizations and the Public. Lanham: Lexington Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1080285
- Обучение самопрезентации : учеб. пособие, Михайлова, Е. В., 2006
- Спивак В. А. - ДЕЛОВЫЕ КОММУНИКАЦИИ. ТЕОРИЯ И ПРАКТИКА. Учебник для академического бакалавриата - М.:Издательство Юрайт - 2019 - 460с. - ISBN: 978-5-9916-3684-1 - Текст электронный // ЭБС ЮРАЙТ - URL: https://urait.ru/book/delovye-kommunikacii-teoriya-i-praktika-426318
Recommended Additional Bibliography
- Giffin, J., & Willis, L. (2009). Business Communication Skills: Self-Marketing and Discussion Skills. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.543D151D
- Smith, L., & Mounter, P. (2008). Effective Internal Communication (Vol. 2nd ed). London: Kogan Page. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=237706
- Власть коммуникации, Кастельс (Кастеллс), М., 2017
- Гарнер Б. - Эффективные письменные деловые коммуникации - Издательство "Манн, Иванов и Фербер" - 2014 - 208с. - ISBN: 978-5-91657-940-6 - Текст электронный // ЭБС ЛАНЬ - URL: https://e.lanbook.com/book/62355
- Деловое общение : нормы, риторика, этикет: учеб. пособие для вузов, Колтунова, М. В., 2005
- Деловые и межкультурные коммуникации : учебник для вузов, Таратухина, Ю. В., 2014