Новые глобальные бизнес-модели

Бакалавриат 2021/2022

Статус: Курс по выбору (Управление бизнесом)

Направление: 38.03.02. Менеджмент

Кто читает: Кафедра венчурного менеджмента (Нижний Новгород)

Где читается: Факультет менеджмента (Нижний Новгород)

Когда читается: 4-й курс, 1, 2 модуль

Формат изучения: с онлайн-курсом

Охват аудитории: для своего кампуса

Преподаватели: Назаров Михаил Геннадьевич

Язык: английский

Кредиты: 5

Контактные часы: 56

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Abstract

Innovation in the business model is a key to ensuring business profitability and growth. Without a proper and sustainable business model, even the best products or technological innovations will not thrive. This discipline aims to develop the skills and knowledge needed to both develop the business model of a start-up and change the business model of an existing business.

Learning Objectives

Сформировать знания о содержании бизнес-модели, ее месте в развитии компании, источниках инноваций в бизнес-моделях и инструментах их внедрения
Сформировать умение структурированно моделировать новую бизнес-модель, оценивать устойчивость бизнес-модели к неопределенностям
Сформировать навыки создавать дорожную карту для инноваций в бизнес-модели разрабатывать с конкретные мероприятия по изменению бизнес-модели

Expected Learning Outcomes

Analyses trends affecting business-models
Can destinguish main factors, affecting a business-model
Identifies a type of a business-model
Is able to formulate a value proposition
Knows approaches to BMI management
Knows tools of value proposition development
Names and describes approaches to business-model definition
Uses tools for BM-testing
Знает этапы дизайн-мышления и структуру бизнес-модели

Course Contents

Nature and content of business-model
Дизайн-мышление и структура бизнес-модели.
Value creation
Types of business-models
Business-model innovation
Business-model testing
Managing business-model innovation

Assessment Elements

Работа на семинарах
Экзамен
Отчет о разработке бизнес-модели проекта
Оценка за онлайн курс

Interim Assessment

2021/2022 2nd module
0.25 * Экзамен + 0.3 * Оценка за онлайн курс + 0.2 * Отчет о разработке бизнес-модели проекта + 0.25 * Работа на семинарах

Bibliography

Recommended Core Bibliography

Andrew, J. P., & Sirkin, H. L. (2008). Aligning for innovation. Global Business & Organizational Excellence, 27(6), 21–39. https://doi.org/10.1002/joe.20230
Baum, P. (2018). How might we use Design Thinking for Digital Business Design and for creating Digital Business Value? 29th European Regional ITS Conference, Trento 2018. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.p.zbw.itse18.184931
Daniel Marco-Stefan Kleber. (2018). Design Thinking for Creating an Increased Value Proposition to Improve Customer Experience. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.B1673540
Harvard Business Review, Clayton M. Christensen, Mark W. Johnson, Rita Gunther McGrath, & Steve Blank. (2019). HBR’s 10 Must Reads on Business Model Innovation (with Featured Article “Reinventing Your Business Model” by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann). Boston, Massachusetts: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1855536
Volberda, H. W., Van Den Bosch, F. A. J., & Heij, K. (2018). Reinventing Business Models : How Firms Cope with Disruption. Oxford: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1729606
Построение бизнес-моделей: Настольная книга стратега и новатора / Остервальдер А., Пинье И., - 2-е изд. - М.:Альпина Пабл., 2016. - 288 с.: ISBN 978-5-9614-1844-6 - Режим доступа: http://znanium.com/catalog/product/916078
Разработка ценностных предложений: Как создавать товары и услуги, которые захотят купить потребители. Ваш первый шаг: Учебное пособие / Остервальдер А., Пинье И., Бернарда Г. - М.:Альпина Пабл., 2016. - 312 с.: ISBN 978-5-9614-4907-5 - Режим доступа: http://znanium.com/catalog/product/923404
Стартап: Настольная книга основателя / Бланк С.М., Дорф Б., - 3-е изд. - М.:Альпина Пабл., 2016. - 616 с.: ISBN 978-5-9614-5027-9 - Режим доступа: http://znanium.com/catalog/product/924002

Recommended Additional Bibliography

Alexander Osterwalder, & Yves Pigneur. (2010). Aligning Profit and Purpose Through Business Model Innovation. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.518B3EE4
Alexander Osterwalder, Er Osterwalder, Mathias Rossi, & Minyue Dong. (2002). The Business Model Handbook for Developing Countries. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.63A7BE39
Alexander Osterwalder, Yves Pigneur, & Christopher L. Tucci. (2005). Clarifying Business Models: Origins, Present and Future of the Concept. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9253EA35
Anderson, C. (2014). The Long Tail : Why the Future of Business Is Selling Less of More. New York: Hachette Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=765066
Blank, S. (2013). Why the Lean Start-Up Changes Everything. Harvard Business Review, 91(5), 63–72. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=87039866
BLANK, S. (2015). The Repeatable Path to Startup Success. Business Innovation Factory Storyteller Archive, 18–19. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=115487527
Blank, S. (2019). Why Companies Do “Innovation Theater” Instead of Actual Innovation. Harvard Business Review Digital Articles, 2–5. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=139155080
Gernreich, C. C., Jaspert, D., Ebel, M., & Pöppelbuß, J. (2019). Teaching Digital Business Model Innovation Using the Design Thinking Approach. Proceedings of ISPIM Conferences, 1–17. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=136078554
Guldmann, E., Bocken, N. M. P., & Brezet, H. (2019). A Design Thinking Framework for Circular Business Model Innovation. Journal of Business Models, 7(1), 39–70. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=139360606
Junic Kim, & Hwanho Choi. (2019). Value Co-Creation through Social Media: A Case Study of a Start-Up Company. Journal of Business Economics and Management, (1), 1. https://doi.org/10.3846/jbem.2019.6262
McGrath, R. G. (2001). Exploratory Learning, Innovative Capacity, and Managerial Oversight. Academy of Management Journal, 44(1), 118–131. https://doi.org/10.5465/3069340
McGrath, R. G., & Keil, T. (2007). The Value Captor’s Process. Harvard Business Review, 85(5), 128–136. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=24647412
McGrath, R. G., & MacMillan, I. C. (2005). Market Busting. Harvard Business Review, 83(3), 80–89. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=16235390
Osterwalder, A., & Euchner, J. (2019). Business Model Innovation: An Interview with Alex Osterwalder. Research Technology Management, 62(4), 12. https://doi.org/10.1080/08956308.2019.1613114
Osterwalder, A., & Pigneur, Y. (2013). Designing Business Models and Similar Strategic Objects: The Contribution of IS. Journal of the Association for Information Systems, 14, 237–244. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=89299515
Phillips, J. J., & Phillips, P. P. (2018). Using Design-Thinking in Your Innovation Projects. Journal for Quality & Participation, 41(3), 12–15. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=136243422
Sahlman, W. A., Hoffman, R., Andreessen, M., & Blank, S. G. (2018). HBR’s 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank). Boston, Massachusetts: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1798805
Volkova, T., & Jakobsone, I. (2017). Design thinking as a business tool to ensure continuous value generation. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.C08CE667

Authors

NAZAROV MIKHAIL GENNADEVICH

Course Syllabus