Магистратура 2020/2021

Проектный семинар "От цифровых трендов к разработке стратегии"

Статус: Курс обязательный (Управление в сфере науки, технологий и инноваций)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент образовательных программ

Где читается: Институт статистических исследований и экономики знаний

Когда читается: 2-й курс, 1, 2 модуль

Формат изучения: без онлайн-курса

Преподаватели: Дранев Юрий Яковлевич, Майснер Дирк, Очирова Елена Сергеевна, Черногорцева Софья Вячеславовна

Прогр. обучения: Управление в сфере науки, технологий и инноваций

Язык: английский

Кредиты: 2

Контактные часы: 44

Course Syllabus

Abstract

Project Seminar provides a systematic theoretical and practical knowledge of innovation strategy development. This course is designed for master students who want to apply their skills and knowledge in the implementation of digital transformation ideas into strategic planning for large companies and enterprises.

Learning Objectives

• The course spans 2 academic modules. Students are assessed with a project work. The teaching is based on experiences of faculty members. In addition selected reputed experts are invited bringing together views from different perspectives of innovation strtegy to provide indepth learning opportunities for all students. Instructors’ presentations are designed to deliver international expertize and experiences of successful innovations.
• The course is accompanied by seminars where students present innovation strategies development in several thematic streams. Seminars introduce new approaches to understand and further elaborate different facets of innovation thinking and to provide participants with practical training as well as ready to use state of the art knowledge.

Expected Learning Outcomes

• Broad knowledge of digital strategy development
• Understand how to identify and analyse industry trends. Knowledge of competitive and environment analysis
• Understand the competitive landscape in terms of digital transformation
• Knowledge of potential market assessment' approaches. Know how to forecast future markets
• Understand what is risks, its sources and types innovative projects. Know how to make risk assessment and mapping
• Knowledge of digital strategy activities development, resource scheduling, time scheduling
• Understand the types of revenue models. Know how to make assessment of revenue model. Knowledge of cost structure analysis. Understanding of the impact of digital transformation on the revenue and the cost structure.
• Knowledge of strategy structure. Knowledge of key elements of how to create successful strategy presentation

Course Contents

• Topic 1. Course Introduction
  Quick overview of digital strategy development
• Topic 2. Industry digital trends analysis
  Industry trends identification and analysis (STEEPV, PESTEL and etc.). Specifics of digital trends. Regulatory environment and new regulation initiatives)
• Topic 3. Current position and Competitive analysis
  Description of current position and history of digital transformation of the company. Competitive and Environment analysis (SWOT, Porter 5 forces, Blue Ocean and etc.,)
• Topic 4.Market assessment and forecasting
  Approaches to potential market assessment (Abel model, Total addressable market etc). Forecasting the future markets
• Topic 5. Strategic Risk analysis and Scenario development
  Identification of risks. Sources and types of risks for digital transformstion. Risk assessment. Risk mapping. Scenario analysis.
• Topic 6. Activities, budget and scheduling
  Digital strategy activities development. Resource scheduling (allocation; aggregation; scheduling). Time scheduling (project stages)
• Topic 7. Strtegic financial model
  Revenue models. Assessment of revenue model. Cost structure analysis. Impact of digitalization on the revenue and the cost structure
• Topic 9. Final colloquium
  Final remarks and assessments
• Topic 8. Strategy presentation
  Creating successful strategy presentation

Assessment Elements

• Final presentation
• Interim oral presentations and presentation at the final colloquium
• Written business plan
• Final presentation
• Interim oral presentations and presentation at the final colloquium
• Written business plan

Interim Assessment

• Interim assessment (2 module)
  0.3 * Final presentation + 0.4 * Interim oral presentations and presentation at the final colloquium + 0.3 * Written business plan

Bibliography

Recommended Core Bibliography

• Barringer, B. R. (2015). Barringer: Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition (Vol. Second edition, global edition). Boston: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1418739
• Christensen, J. F. (2002). Corporate strategy and the management of innovation and technology. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.F8B082CD
• Christian Berggren, Anna Bergek, Lars Bengtsson, Michael Hobday, and Jonas Söderlund (2011), Knowledge Integration and Innovation: Critical Challenges Facing International Technology-Based Firms
• Schweitzer, F., & Gassmann, O. (2014). Management of the Fuzzy Front End of Innovation. Cham: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=649083
• Sheen, R. (2015). HBR Guide to Building Your Business Case (HBR Guide Series) (Vol. [Academic Subscription]). Boston, Massachusetts: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1798509
• Sinek, S. (2014). Leaders Eat Last : Why Some Teams Pull Together and Others Don’t. New York, New York: Portfolio. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1130099

Recommended Additional Bibliography

• David J. Teece. (2008). Firm organization, industrial structure, and technological innovation. World Scientific Book Chapters, 265. https://doi.org/10.1142/9789812833181_0011