Стратегии в менеджменте

Магистратура 2020/2021

Лучший по критерию «Полезность курса для Вашей будущей карьеры»

Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»

Лучший по критерию «Новизна полученных знаний»

Статус: Курс обязательный (Менеджмент)

Направление: 38.04.02. Менеджмент

Кто читает: Кафедра общего и стратегического менеджмента (Нижний Новгород)

Где читается: Факультет менеджмента (Нижний Новгород)

Когда читается: 1-й курс, 1 модуль

Формат изучения: с онлайн-курсом

Преподаватели: Плотников Михаил Вячеславович

Прогр. обучения: Менеджмент

Язык: английский

Кредиты: 3

Контактные часы: 28

Full Syllabus Ask Question

Abstract

Basic course for all masters’ specializations in the field of "Management". It is taught in English. Having studied it, you will not only improve your English, but also learn everything about modern approaches to the formation of a strategy in business. The course will focus on 4 basic blocks of strategies: - financial strategies; - marketing strategies; - internal process strategies; - human resource management strategies. You will learn about the types of these strategies, master all the tools that modern manager needs to analyze their condition, learn about indicators that evaluate the effectiveness of certain strategies. All these things you will learn on practical cases and tasks! You will be able to develop the strategy for a certain company! As a result - you will become a real manager who is able to solve the core task - the definition of the company's development strategy!

Learning Objectives

The purpose of mastering the discipline "Strategies in Management" is to develop students' skills in self-development of the organization's strategy. At the completion of the course requirements, the student will be able to: • Know the basic concepts of strategic management; • Independently and correctly develop the strategy of the organization; • Have the skills of strategic analysis and strategy evaluation.

Expected Learning Outcomes

knowledge of the basic financial strategies, features of their development and implementation
knowledge of the basic marketing strategies, features of their development and implementation
knowledge of the basic strategies of internal processes, features of their development and implementation
knowledge of the basic human resource management strategies, features of their development and implementation

Course Contents

Financial Strategies
Matrix of financial strategies of the company. The result of the financial activity of the company (economic and financial sense). The result of the economic activity of the company (economic and financial sense). The result of the financial and economic activities of the company (economic and financial sense). The framework of the result of the financial and economic activities of the company and its economic interpretation. Types of financial strategies of the company (according to the matrix of financial strategies). Description of the types of financial strategies associated with the consumption of liquid funds. Description of the types of financial strategies associated with the creation of liquid funds by the firm. Possible types of strategies for Russian firms. Economic indicators. Liquidity indicators of the enterprise. Investment indicators.
Marketing Strategies
The role of the company’s context of activity for the formation of the strategy. Examples of the use of knowledge about the context of the organization. 4A Marketing Strategy. The value of market analysis, examples from global, Russian and regional business practices. Market parameters for strategic analysis: turnover, capacity, structure, product and customer groups. Market analysis tool – 5 Forces. Industry Indicators. Product Indicators. Market indicators. Indicators of a business portfolio. Types of analysis. PEST analysis, GETS analysis, SWOT analysis, needs analysis, market analysis, competitor analysis. Principles of competition. Marketing strategies’ selection matrixes.
Strategies of Internal processes
Evaluation and understanding of the current strategy. Strategic control. Areas of strategic changes in the organization, final products of the strategic planning process, levels of strategic changes in the organization, compliance of the organization’s management structure with its strategy and industry structure, requirements to be met by the organization’s management structure, strategic management system, strategic planning and allocation of strategic resources of the organization. Organizational structure management indicators. Indicators of business processes. Indicators of projects and business units. Production management (production department). Marketing management. Financial management. Personnel Management. Accounting management. (accounting analysis of economic activity).
Human resource management strategies
Selection and justification of corporate training strategies. Variants of classification of personnel management strategies. The objectives of staff training. The choice of personnel training methods. Lectures. Trainings. Programmed courses. Mentoring. Coaching. Buddying. Shadowing. Secondment. Methods of teaching based on andragogy, group work and various game techniques. HRM system indicators. Indicators of working groups. Employees performance indicators. Indicators of learning and development. Competence approach in training and personnel assessment. The effectiveness of staff training. Self-developing organization as a result of learning.

Assessment Elements

Homework
Classroom
exam
Homework
Classroom
exam

Interim Assessment

Interim assessment (1 module)
0.25 * Classroom + 0.5 * exam + 0.25 * Homework

Bibliography

Recommended Core Bibliography

Абрамов В. С., Абрамов С. В. ; Под ред. Абрамова В.С. - СТРАТЕГИЧЕСКИЙ МЕНЕДЖМЕНТ В 2 Ч. ЧАСТЬ 1. СУЩНОСТЬ И СОДЕРЖАНИЕ. Учебник и практикум для бакалавриата и магистратуры - М.:Издательство Юрайт - 2019 - 270с. - ISBN: 978-5-9916-7127-9 - Текст электронный // ЭБС ЮРАЙТ - URL: https://urait.ru/book/strategicheskiy-menedzhment-v-2-ch-chast-1-suschnost-i-soderzhanie-433585
Абрамов В. С., Абрамов С. В. ; Под ред. Абрамова В.С. - СТРАТЕГИЧЕСКИЙ МЕНЕДЖМЕНТ В 2 Ч. ЧАСТЬ 2. ФУНКЦИОНАЛЬНЫЕ СТРАТЕГИИ. Учебник и практикум для бакалавриата и магистратуры - М.:Издательство Юрайт - 2019 - 246с. - ISBN: 978-5-9916-7126-2 - Текст электронный // ЭБС ЮРАЙТ - URL: https://urait.ru/book/strategicheskiy-menedzhment-v-2-ch-chast-2-funkcionalnye-strategii-434211
Малюк В. И. - СТРАТЕГИЧЕСКИЙ МЕНЕДЖМЕНТ. ОРГАНИЗАЦИЯ СТРАТЕГИЧЕСКОГО РАЗВИТИЯ. Учебник и практикум для бакалавриата и магистратуры - М.:Издательство Юрайт - 2019 - 361с. - ISBN: 978-5-534-03338-0 - Текст электронный // ЭБС ЮРАЙТ - URL: https://urait.ru/book/strategicheskiy-menedzhment-organizaciya-strategicheskogo-razvitiya-433251
Попов С. А. - СТРАТЕГИЧЕСКИЙ МЕНЕДЖМЕНТ: АКТУАЛЬНЫЙ КУРС 2-е изд., пер. и доп. Учебник для бакалавриата и магистратуры - М.:Издательство Юрайт - 2019 - 481с. - ISBN: 978-5-534-09665-1 - Текст электронный // ЭБС ЮРАЙТ - URL: https://urait.ru/book/strategicheskiy-menedzhment-aktualnyy-kurs-428315
Фролов Ю. В., Серышев Р. В. ; Под ред. Фролова Ю.В. - СТРАТЕГИЧЕСКИЙ МЕНЕДЖМЕНТ. ФОРМИРОВАНИЕ СТРАТЕГИИ И ПРОЕКТИРОВАНИЕ БИЗНЕС-ПРОЦЕССОВ 2-е изд., испр. и доп. Учебное пособие для бакалавриата и магистратуры - М.:Издательство Юрайт - 2019 - 154с. - ISBN: 978-5-534-09015-4 - Текст электронный // ЭБС ЮРАЙТ - URL: https://urait.ru/book/strategicheskiy-menedzhment-formirovanie-strategii-i-proektirovanie-biznes-processov-437776

Recommended Additional Bibliography

Томпсон А.А., Стрикленд А.Дж. Стратегический менеджмент. Искусство разработки и реализации стратегии: Учебник для вузов / Пер. с англ. под ред. Л.Г. Зайцева, М.И. Соколовой. — М. : Банки и биржи, ЮНИТИ, 2017. - 576 с. - ISBN 978-5-85173-059-5. - Текст : электронный. - URL: https://new.znanium.com/catalog/product/1028918

Course Syllabus