Бакалавриат
2021/2022
Международный бизнес
Статус:
Курс обязательный (Управление бизнесом)
Направление:
38.03.02. Менеджмент
Где читается:
Высшая школа бизнеса
Когда читается:
3-й курс, 1, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Галкина Анастасия Олеговна,
Миннигалеева Гульнара Афрузовна,
Текич Аня,
Трубникова Олеся Юрьевна
Язык:
английский
Кредиты:
4
Контактные часы:
40
Course Syllabus
Abstract
Despite the globalization, international business is followed by the challenges of economic, institutional and cultural heterogeneity. Thus, to be able to perform internationally, managers are required to act in response to complexities of the global environment, both at strategic and operational levels. The course International Business offers a comprehensive overview of the issues related to managing businesses beyond and across national borders. Built on an effective balance between the managerial insights and theory, the course examines international business matters from the perspective of both established companies and new ventures.
Learning Objectives
- The aims and objectives of the International Business course are to provide students with: (1) a comprehensive overview of globalization trends, institutional and cultural diversity, as well as economic, legal and political issues that shape the international business environment; (2) a holistic perspective on international business strategy development and organization design in response to the advantages and challenges of a global business context; (3) an integrative understanding of the functional issues associated with global R&D management, global production and supply chain management, as well as global marketing and HR management.
Expected Learning Outcomes
- Students will be able to assess the business advantages and challenges that companies face in a global context, and suggest how companies should develop their international business strategies, taking into account economic, institutional and cultural factors
- Students will have a comprehensive set of knowledge and skills that will enable them to explain and critically discuss the key theoretical concepts related to international business
- Students will have a holistic understanding the issues of international business at both strategic and operational levels in large multinational companies, SMEs, as well as in new and growing ventures
- Students will improve their skills of clearly presenting and unambiguously communicating the main issues of international business to both specialist and non-specialist audiences, in English, both orally and in writing
- Students will learn how to become the team players and pursue effective exchange of relevant ideas and experiences within the teams, as their members or leaders, while being ready to acquire knowledge and skills independently, creating the basis for the self-directed and autonomous life-long learning
Course Contents
- International business and globalization
- International business and formal institutions
- International business and informal institutions
- Foreign market entry
- International business strategy and organization
- International business functions
Assessment Elements
- Seminar presentationsIn the second week of the course, students will be required to form teams (5 students) for their seminar presentations and final projects. Teams will be given one company and two potential host-countries to focus on.
- Final project reportBuilding upon the data collected for seminar presentations, teams are required to write a report in which they explain which of the two countries would be a more favorable host-country for their company and describe the company’s overall entry strategy into this country. Report must include solid arguments to support the final decision and be based on the key issues covered in the course: cross-country similarities and differences in culture, economic development, legal and political aspects, company’s international strategy and organization, mode of entry, etc.
- ExamThe exam is based on the combination of 15 multiple choice (1 point each) and 5 open-ended questions (5 points each). The exam is a blocking element – to pass the exam a student needs to earn minimum 25% of the exam points (i.e. minimum 10 points).
- Half-time QuizThe half-time quiz is based on multiple-choice questions. It will take place at the end of the Module 1.
Interim Assessment
- 2021/2022 2nd module0.4 * Exam + 0.2 * Final project report + 0.05 * Half-time Quiz + 0.35 * Seminar presentations
Bibliography
Recommended Core Bibliography
- Griffin, R. W., Pustay, M. W. (2019). International Business: a Managerial Perspective. Global Edition, Pearson Education Limited.
- International business : competing in the global marketplace, Hill, C. W. L., 2013
Recommended Additional Bibliography
- Andrew Inkpen, & Kannan Ramaswamy. (2006). Global Strategy : Creating and Sustaining Advantage Across Borders. Oxford University Press.
- International business, Peng, M., 2019