Магистратура
2021/2022




Эмпирические методы и их применение в бизнесе
Статус:
Курс по выбору (Менеджмент и аналитика для бизнеса)
Направление:
38.04.02. Менеджмент
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
2-й курс, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Шакина Елена Анатольевна
Прогр. обучения:
Менеджмент и аналитика для бизнеса
Язык:
английский
Кредиты:
3
Контактные часы:
24
Course Syllabus
Abstract
This course introduces students to sources and analytical techniques of data commonly used in management and business studies. A conceptual part of the course is dedicated to the overview of appropriate data sources, indicators and statistical metrics, basic and advanced techniques for data analysis and econometrics Practical approach to learning is based on professional tools for data collection and processing and analysis – Stata and R.
Learning Objectives
- to have knowledge of commonly used data sources, their benefits and limitations
- to understand the meaning of various statistical indicators in principle fields of social science
- be able to identify suitable statistical sources for a defined research problem
- be able to run descriptive analysis using Stata and R
Expected Learning Outcomes
- be able to identify suitable statistical sources for a defined research problem
- be able to run descriptive analysis using Stata and R
- to have knowledge of commonly used data sources, their benefits and limitations
- to understand the meaning of various statistical indicators in principle fields of social science
Course Contents
- Introduction into principles of collecting and using business data
- Probability and statistics in advanced data analysis
- Data visualization and reporting
Interim Assessment
- 2021/2022 2nd module0.5 * Exam + 0.15 * Workshops + 0.1 * Problem-solving discussions + 0.15 * Teamwork task + 0.1 * Control work
Bibliography
Recommended Core Bibliography
- Tong, H., Huang, Y. X., & Kumar, T. K. (2011). Developing Econometrics. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=473846
Recommended Additional Bibliography
- Lancaster, G. (2005). Research Methods in Management. Amsterdam: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=195596