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Обычная версия сайта
Бакалавриат 2022/2023

Современный дизайн

Статус: Курс обязательный (Дизайн)
Направление: 54.03.01. Дизайн
Кто читает: Школа дизайна
Когда читается: 4-й курс, 2 модуль
Формат изучения: с онлайн-курсом
Охват аудитории: для всех кампусов НИУ ВШЭ
Язык: английский
Кредиты: 3
Контактные часы: 12

Course Syllabus

Abstract

The course is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is reflected in the restructuring of the marketing activities of companies. Link to the course: https://openedu.ru/course/spbu/BRAND_ENG/?session=spring_2023
Learning Objectives

Learning Objectives

  • Learning digitalization trends and the specifics of marketing and branding
Expected Learning Outcomes

Expected Learning Outcomes

  • Gain knowledge and skills in order to make management decisions in this area
Course Contents

Course Contents

  • Design thinking for innovation
  • Managing innovation and design thinking
Assessment Elements

Assessment Elements

  • non-blocking Online course
  • non-blocking Test
Interim Assessment

Interim Assessment

  • 2021/2022 2nd module
    1 * Test
  • 2022/2023 2nd module
    1 * Test

Authors

  • Алямова Земфира Анвяровна
  • Ву Тху Ча -