Бакалавриат
2021/2022
Основы международного бизнеса и менеджмента
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Статус:
Курс по выбору (Экономика)
Направление:
38.03.01. Экономика
Кто читает:
Департамент мировой экономики
Где читается:
Факультет экономики НИУ ВШЭ (Нижний Новгород)
Когда читается:
3-й курс, 1, 2 модуль
Формат изучения:
с онлайн-курсом
Онлайн-часы:
10
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Аленина Карина Анатольевна,
Гордин Дмитрий Алексеевич,
Карпова Наталия Станиславовна,
Креховец Екатерина Владимировна,
Тюшкевич Юлия Андреевна
Язык:
английский
Кредиты:
4
Контактные часы:
48
Course Syllabus
Abstract
The course "Fundamentals of International Business and Management" provides understanding of the phenomenon of international business in global economic and political contexts. It presents a broad view of modern trends and changes in world economy, international markets and technologies, explores shifts in world trade, competition and transformation of globalization. It gives understanding of the most important market players, forms and formats of corporate development, ways of growth and progress.
The course highlights the basic theoretical foundations and approaches, as well as major practical instruments of international management and leadership competencies. It overviews corporate structures, processes and procedures focused on effective execution of international business activities. Special emphasis is done on management of international companies in view of technological changes and the transition to the Industry 4.0; it focuses on new requirements for corporate social responsibility, cross-cultural management, and sustainable development; it highlights the causes, contradictions and risks of the current stage of world development. The course combines lectures and seminars, research projects, round table discussions with business practitioners, as well as self-study of educational materials – books, articles, business cases, video-lectures of distinguished management practitioners and theoreticians.
Students acquire the skills of data search, analysis and interpretation, research work, presentation of their own judgments, conducting scientific debates.
The course is open for regulated assignment to foreign exchange students.
Knowledge Assessment envisages several elements – Assessment of lectures and seminars’ attendance, presentations and activities (wise and information-based comments), and final exam. List of Exam Questions (can be used for the choice of Presentations’ Topics).
Learning Objectives
- To make overview of business environment, as well as main actors, stakeholders and mo-tives of company international activities.
- To introduce basic theoretical approaches and principles, the founders and key followers of management theory
- To understand core principles, ideas and instruments of international management.
- To give understanding of basic management functions
- To make overview of corporate structures, processes and procedures originating activities in global environment
- To emphasize the role of leaders and talents in making business client-centric, socially re-sponsible and sustainable
- Build up and stimulate an interest to the course and knowledge-formation process. Stimu-late self-work (cabinet and field studies) for in-depth understanding of the course material
- Provide an advice on the search in Internet of the most reliable, respectful and knowledge-based websites,web-pages and video-recourses
- Coach and consult students in research projects
- Motivate for excellent results of research projects and its presentations in-class
Expected Learning Outcomes
- Has enhanced problem-solving skills in management by offered set of analytical tools (i.e., theories, frameworks, concepts, and techniques).
- Interpret basic management functions, as well as structures, processes and procedures
- To give you an opportunity to refine oral and written communication skills, as well as ability to put competent questions, work effectively in teams, i.e. improve the skills essential to a business career.
Course Contents
- International business and the evolution of the global business environment
- Main Actors of International Business
- Challenges of International business environment
- Forms of growth and progress of international companies
- The World of International Company. Motivation and goals. Essence of Management.
- Management functions
- Organizational Design
- Management Thinking in XX century
- Management Thinking in XXI century
- Marketing as an integrating function of management of international companies
- Digital marketing in the practice of international companies.
- Innovative activities of international companies. Competition and competitiveness of international companies
- Peculiarities of doing business in different countries and regions
- International business in the context of global imbalances and the transformation of globali-zation. The future of international business
Assessment Elements
- Assessment of Class attendance
- Assessment of Class Activities (presentations)
- Assessment at Final examination/assessment (written)
Interim Assessment
- 2021/2022 2nd module0.5 * Assessment of Class Activities (presentations) + 0.3 * Assessment at Final examination/assessment (written) + 0.2 * Assessment of Class attendance
Bibliography
Recommended Core Bibliography
- Deresky, H. (2016). International Management: Managing Across Borders and Cultures, Text and Cases, Global Edition. [N.p.]: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419482
Recommended Additional Bibliography
- Cole, B. M., & Chandler, D. (2019). A Model of Competitive Impression Management: Edison versus Westinghouse in the War of the Currents. Administrative Science Quarterly, 64(4), 1020–1063. https://doi.org/10.1177/0001839218821439