Магистратура
2021/2022
Финансы, фандрайзинг и краудфандинг
Статус:
Курс обязательный (Менеджмент в индустрии впечатлений)
Направление:
38.04.02. Менеджмент
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
1-й курс, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Макарова Ольга Всеволодовна
Прогр. обучения:
Менеджмент в индустрии впечатлений
Язык:
английский
Кредиты:
3
Контактные часы:
24
Course Syllabus
Abstract
This course is designed to teach students the basics of: how to manage the finances of your project; how to evaluate your financial performance; where to raise funds for your projects, and how to plan, run, and manage a successful crowdfunding campaign on the platform of your choice. It is deaigned to help you to understand, predict, and use marketing, analytics, and trends to your advantage. Learn how to plan, create, launch, and market a crowdfunding campaign and kickstart your way to success in fundraising.
Learning Objectives
- To understand how to manage finances
- To evaluate financial performance of your project
- To manage a crowdsourcing campaign
Expected Learning Outcomes
- The student knows basic financial ratios and can calculate them
- The student knows main platforms and can make a choice for a specific project
- The student makes choice of project's funding considering its limitations and risks
- The student may apply investment decisions criteria to specific projects
- The student may use basic techniques of financial planning and budgeting
- The students knows main sources of funding, their limitations and risks
- The student understands basic fundamentals of financial statements and how to use them for arts and cultural projects
- The student knows differences between commercial and nonprofit organizations, can provide audit report
- The student is able to run and manage a fundraising campaign
Course Contents
- Basics of financial activities. How to manage finances of your project
- Financial performance and its indicators
- Crowdfunding activities in Arts and Cultural projects
- Sources of funding and fundraising
Assessment Elements
- Home Assignment 1. Problem solving assignment
- Home Assefnment 2. Fundraising application
- Home assignment 3. Preparation of crowdsourcing campaign
Interim Assessment
- 2021/2022 2nd module0.4 * Home Assignment 1. Problem solving assignment + 0.3 * Home assignment 3. Preparation of crowdsourcing campaign + 0.3 * Home Assefnment 2. Fundraising application
Bibliography
Recommended Core Bibliography
- Principles of corporate finance, Brealey, R.A., 2016
- Worth, M. J. (2016). Fundraising : Principles and Practice. Los Angeles: SAGE Publications, Inc. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1410207
Recommended Additional Bibliography
- Cumming, D., & Johan, S. A. (2020). Crowdfunding : Fundamental Cases, Facts, and Insights. Academic Press.
- Micic, I. (2015). Crowdfunding: Overview of the Industry, Regulation and Role of Crowdfunding in the Venture Startup. Anchor.