Бакалавриат 2021/2022

Управленческая экономика

Статус: Курс обязательный (Международный бизнес и менеджмент)

Направление: 38.03.02. Менеджмент

Кто читает: Департамент менеджмента

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 2-й курс, 2, 3 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Скоробогатов Александр Сергеевич

Язык: английский

Кредиты: 3

Контактные часы: 30

Course Syllabus

Abstract

The purpose of the course is to teach the students how to apply the principles and models of economic theory for making managerial decisions: 1) estimating and analysing demand, 2) cost analysis, 3) smart pricing (price discrimination, tying, bundling, non-linear pricing), 3) competing in various market structures, 4) making decisions about product quality and differentiation.

Learning Objectives

• Learn the economic way of thinking (rational choice, optimal allocation of resources, models, etc.)
• Learn various market structures (competition, monopoly, oligopoly): how the firms may compete and what is potential equilibriums. Implications fo strategic management.
• Learn various strategies of pricing for better profit (price discrimination, bundling, tying, etc.)
• Learn main types of costs and cost functions, and their application for decision making.
• Learn various strategies of getting competitive advantage through quality differentiation, R&D and advertising.

Expected Learning Outcomes

• Upon the course completion, the student is expected know how to estimate demand on the basis of available data
• Upon the course completion, the student is expected know how to make decisions about product quality and degree of differentiation
• Upon the course completion, the student is expected know how to make production and pricing decisions for various cost structures
• Upon the course completion, the student is expected know how to find optimal distribution of resources, optimal prices and quantities
• Upon the course completion, the student is expected know how to invest in R&D to maximize profit and create competitive advantage
• Upon the course completion, the student is expected know how to make decisions about of price and quantity competition in various market structures
• Upon the course completion, the student is expected know how to use advertising expenses to maximize profit
• Upon the course completion, the student is expected know how to use marginal analysis in managerial decisions
• Upon the course completion, the student is expected know how to use various techniques of smart pricing (price discrimination, tying, bundling, etc.)

Course Contents

• Demand and Supply
• Market Power and Profit Maximization
• Demand Estimation
• Price Discrimination
• Oligopoly
• Perfect Competition
• Costs
• Smart Pricing

Assessment Elements

• Test 1 - Demand and Supply. Profit Maximization
• Test 2 - Smart Pricing
  Price Discrimination Perfect Price Discrimination Group Price Discrimination: Observation Group Price Discrimination: Versioning Bundling Non-Linear Pricing Tying
• Test 3 - Costs and Competition
  Costs, Perfect Competition in Short and Long Run, Oligopoly, Collusion

Interim Assessment

• 2021/2022 3rd module
  0.400 Exam 0.600 Tests (1-3)

Bibliography

Recommended Core Bibliography

• Dawsey, A. E. (2014). ECNS 301.01: Intermediate Microeconomics with Calculus.

Recommended Additional Bibliography

• O. M. Makoviei. (2018). Organization of Business Games as an Interactive Method of Teaching Foreign Languages to Students of Hei Aquiring Specialties Connected with the Transport Industry. https://doi.org/10.30977/АТ.2219-8342.2018.43.0.118

Authors

• STORCHEVOY MAKSIM ANATOLEVICH
• TRUBNIKOV DMITRIY ALEKSEEVICH