Бакалавриат
2021/2022
Предпринимательство
Статус:
Курс обязательный (Маркетинг и рыночная аналитика)
Направление:
38.03.02. Менеджмент
Где читается:
Высшая школа бизнеса
Когда читается:
2-й курс, 4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Кнатько Дмитрий Михайлович
Язык:
английский
Кредиты:
3
Контактные часы:
30
Course Syllabus
Abstract
In today's dynamic world, entrepreneurial abilities and skills are becoming an important part of the basic professional formation of the manager, whether he or she is planning a corporate career or planning to create his or her own business. Venture capital, technological, social, and intra-corporate entrepreneurship are becoming a source of economic and social development for countries. The growth of entrepreneurial activity has a significant impact on the competitiveness of economies, the number of new jobs and budget revenues. During the classes students will get acquainted with various aspects and types of entrepreneurial activity, get acquainted with modern tools necessary in entrepreneurial activity. Independent work of students includes studying additional materials within the relevant thematic sections, as well as practicing the obtained theoretical knowledge and their consolidation by examples.
Learning Objectives
- The purpose of the discipline "Entrepreneurship" is to develop students' understanding of how to create and develop a commercial or social project, as well as to familiarize students with the tools, practical knowledge and skills necessary in the framework of entrepreneurial activity
Expected Learning Outcomes
- As a result of mastering the discipline, students will be able to acquire an understanding of the elements of the entrepreneurial process: - feasibility analysis and business plan communication,
- As a result of mastering the discipline, students will be able to acquire an understanding of the elements of the entrepreneurial process: - The process of identifying and evaluating opportunities
- As a result of the discipline students will be able to acquire an understanding of the elements of the entrepreneurial process: business methodologies of idea generation
- As a result of the discipline students will be able to acquire an understanding of the elements of the entrepreneurial process: the process of searching for and evaluating opportunities, and the process of creating teams: - resource allocation and team building
- As a result of the discipline students will be able to acquire an understanding of the elements of the entrepreneurial process: the process of searching for and evaluating opportunities: - The process of searching for and evaluating opportunities,
- As a result of the discipline, students will be able to acquire an understanding of the elements of the entrepreneurial process: resource allocation: - resource allocation and team building,
Course Contents
- Introduction to entrepreneurship: the concept of entrepreneurship and startup companies
- "Lean" entrepreneurship (Lean methods in entrepreneurship) and effectuation.
- Creating a new business project, generation of creative ideas
- Innovation and entrepreneurship
- Marketing in entrepreneurship
- Economics and management of resources in entrepreneurship
- Team management and leadership in entrepreneurship
- Managing organizational growth
Assessment Elements
- Group Work
- Homeworks
- TestIndividual tests include multiple-choice questions and assess the student's mastery of the material studied in previous classes.
- ExamThe exam is held in the form of a test of 6 open-ended questions. Each question of the test is scored 5 points. The maximum number of points a student can earn is 30.
Bibliography
Recommended Core Bibliography
- Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366
- Osterwalder, A., Smith, A., Bernarda, G., & Pigneur, Y. (2014). Value Proposition Design : How to Create Products and Services Customers Want. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=945730
Recommended Additional Bibliography
- Mullins, L. J. (2016). Management and Organisational Behaviour 11th Edn (Vol. Eleventh edition). Harlow: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419663