Магистратура 2021/2022

Корпоративное предпринимательство

Статус: Курс по выбору (Управление в сфере науки, технологий и инноваций)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент образовательных программ

Где читается: Институт статистических исследований и экономики знаний

Когда читается: 1-й курс, 4 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Майснер Дирк

Прогр. обучения: Управление в сфере науки, технологий и инноваций

Язык: английский

Кредиты: 3

Контактные часы: 32

Course Syllabus

Abstract

In the area of disruptive innovation, corporate entrepreneurship that proactively deals with challenges and opportunities in society has become a cornerstone for strategic management. To improve the entrepreneurial orientation of companies, future corporate leaders have to manage the tools of agile product development and digital transformation. This course delves into the challenges of corporate entrepreneurship by discussing corporate venturing, strategic renewal, and intrapreneurship. It combines reflections on corporate entrepreneurship using recent cases of strategic renewal and combined them with state-of-the-art literature in the academic field. At the end of the course, students are better prepared to deal with the rapidly changing corporate innovation environment and the entrepreneurial process of creating new sustained competitive advantages.

Learning Objectives

• Understanding the implication of entrepreneurial orientation in companies
• Being able to contribute to the strategic renewal of companies and agile management
• Creating an entrepreneurial mindset for intrapreneurship

Expected Learning Outcomes

• Ability to deal with corporate ambidexterity and bricolage
• Ability to design and manage agile transformation processes
• Ability to participate in corporate venturing
• Entrepreneurial skills to support dynamic capabilities
• Skills for entrepreneurial management of innovation
• Skills for working in diverse high-performance teams

Course Contents

• Introduction (subject overview) and definition of basic concepts and their interrelations
• Strategic Renewal and tion Digital Transformation
• Business Opportunities
• Corporate Venturing – Strategy and Organization
• Managing Corporate Entrepreneurial Ecosystems
• Design Thinking
• Entrepreneurial Culture and Mindset
• Entrepreneurial Management: Motivation, incentives, and corporate control
• Business Model Alignment
• Seminars

Assessment Elements

• Written exam after final lecture
  The exam is planned online Temporary internet breakdown is for up to 10 min. If longer - a written request to the course director, cc study office manager for further decision to reschedule the Exam for another date for examination: with different exam questions.
• Case preparation and participation
• Written exam after final lecture
  The exam is planned online Temporary internet breakdown is for up to 10 min. If longer - a written request to the course director, cc study office manager for further decision to reschedule the Exam for another date for examination: with different exam questions.
• Case preparation and participation

Interim Assessment

• 2021/2022 4th module
  0.6 * Written exam after final lecture + 0.4 * Case preparation and participation

Bibliography

Recommended Core Bibliography

• Kuratko, D. F., & Hoskinson, S. (2019). The Challenges of Corporate Entrepreneurship in the Disruptive Age (Vol. First edition). Bingley, UK: Emerald Publishing Limited. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1844013
• O’Reilly III, C. A., Harreld, J. B., & Tushman, M. L. (2009). Organizational Ambidexterity: IBM AND EMERGING BUSINESS OPPORTUNITIES. California Management Review, 51(4), 75–99. https://doi.org/10.2307/41166506

Recommended Additional Bibliography

• Mickahail, B. (2015). Corporate Implementation of Design Thinking for Innovation and Economic Growth. Journal of Strategic Innovation & Sustainability, 10(2), 67–79. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=111311505

Authors

• MEISSNER DIRK -