2020/2021

Дизайн-мышление

Статус: Маго-лего

Кто читает: Департамент финансов

Когда читается: 3 модуль

Преподаватели: Волощук Павел Владимирович, Липатников Виталий Сергеевич

Язык: английский

Кредиты: 3

Контактные часы: 32

Course Syllabus

Abstract

The discipline is focused on discovering and experimenting with a systematic approach to uncover creative insights and innovative solutions. The course includes working through several phases to understand what design thinking is, its foundations, principles and main phases, also the diffusion of design thinking in established firms.

Learning Objectives

• The discipline aims to provide students with the understanding how to launch, maintain, and develop design thinking and how to use benefits of it in order to increase business efficiency.

Expected Learning Outcomes

• Knowing key notions of Design Thinking
• Understanding the principles of implementation of Design Thinking for Innovation
• Defining the influence of Design Thinking Tools on doing business by companies

Course Contents

• Introduction to Design Thinking
  What Is Design Thinking? Challenges Best-Suited for Design Thinking. Visualization Tool.
• Design Thinking for Innovation
  The Physics of Innovation. Business Model Innovation. Storytelling Tool.
• Idea Generation and Experimentation
  The Idea Generation Process. Mind Mapping Tool. Learning Launch Tool. Strategic Opportunities.

Assessment Elements

• Homework
  Presentations the results by home tasks
• Exam
  Final presentation of student team’s project

Interim Assessment

• Interim assessment (3 module)
  0.5 * Exam + 0.5 * Homework

Bibliography

Recommended Core Bibliography

• Griffin, A., Swan, S., Luchs, M., & Product Development & Management Association. (2015). Design Thinking : New Product Development Essentials From the PDMA. Hoboken, New Jersey: Wiley-Blackwell. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1072252

Recommended Additional Bibliography

• Cruz, J. (2014). Design Thinking : 33 Most Asked Questions: What You Need to Know (Vol. Thirty three most asked questions). [Brisbane, Qld.]: Emereo Pty Ltd. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=698226
• Martin, R. L. (2009). Design of Business : Why Design Thinking Is the Next Competitive Advantage (Vol. First ebook edition). Boston, Mass: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=674950