2020/2021

Платформы

Статус: Майнор

Кто читает: Департамент финансов

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 3, 4 модуль

Преподаватели: Быковский Георгий Валериевич, Котляров Иван Дмитриевич, Липатников Виталий Сергеевич

Язык: английский

Кредиты: 5

Контактные часы: 60

Course Syllabus

Abstract

Platforms (like Uber, Airbnb, Couchsurfing) disrupt the models of interactions between economic agents. Students will learn how platforms function, what is the difference between them and traditional companies, what benefits and risks they create for the society. Special attention will be paid to financial (crowdfunding) platforms and to their use as a source of finance for startups and non-commercial projects.

Learning Objectives

• To provide students with the understanding how to launch, maintain, and develop platforms and how to use benefits of platforms in order to increase business efficiency.

Expected Learning Outcomes

• Reflect on (assess and interpret) acquired research methods and work modes.
• Upgrade one’s intellectual and cultural horizons, build the trajectory of professional development and career.
• Know organizational foundations of digital economy.
• Analyze risks related to platforms.
• Understand principles of platform business models.

Course Contents

• Nature of platforms
  - What is a platform? - Evolution of platforms - Platform economy and platform capitalism - Why did platform economy emerge?
• Principles of platform economy
  - Access-based production and consumption - Platforms and sharing - Advantages and risks of platforms
• Types of platforms
  - Level of centralization - Level of competition between customers - Key resource - Ownership - Explicit and implicit platforms - Technological platforms
• Financial platforms
  - Crowdfunding - Crowdlending - Crowdinvesting - Crowdsales - How to use digital platforms as a source of finance
• Platform work
  - Crowdsourcing - Gig work - Risks and benefits of platform work
• Platform business models
  - Three-level model of efficiency - Value creation - Value delivery - Value capture
• Platforms and traditional companies
  - What is the future of traditional companies? - Business models of traditional companies in the platform capitalism age - Possible models of coexistence of platforms and traditional companies
• Prospects of platforms in different industries
  - Factors that benefit use of platforms
• Legal regulation of platforms
  - Problems of legal regulation of platforms - International experience in the field of regulation of platform
• Social effects of platforms
  - Platforms and the social development - Platforms as a tool of self-organization - Platforms and the state

Assessment Elements

• Homework
• Exam

Interim Assessment

• Interim assessment (4 module)
  0.5 * Exam + 0.5 * Homework

Bibliography

Recommended Core Bibliography

• ALSTYNE, M. W. V., PARKER, G. G., & CHOUDARY, S. P. (2016). Pipelines, Platforms, and the New Rules of Strategy. Harvard Business Review, 94(4), 54–62. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=113934414

Recommended Additional Bibliography

• Tim O’Reilly. (2011). Government as a Platform. Innovations: Technology, Governance, Globalization, (1), 13. https://doi.org/10.1162/INOV_a_00056