2023/2024
Основы разработки и развертывания стратегии международной компании
Статус:
Майнор
Кто читает:
Базовая кафедра компании «Автопромимпорт»
Где читается:
Факультет мировой экономики и мировой политики
Когда читается:
3, 4 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Аустер Иван Александрович,
Ванина Светлана Сергеевна,
Галкина Анастасия Николаевна,
Любакова Нина Михайловна,
Подчуфаров Андрей Юрьевич,
Рыбас Александр Леонидович,
Шилов Максим Анатольевич
Язык:
английский
Кредиты:
5
Контактные часы:
76
Course Syllabus
Abstract
The course "Fundamentals of Developing and Implementing International Company Strategy" aims to introduce students to the modern methods of strategic competitiveness management based on a balanced structure of core competencies. The basic principles of total cost management (TCM), approaches to long-term product portfolio management and current trends that influence strategic decision-making at the corporate and state levels will be analyzed at the course. Special focus will be given to development and presentation of financial economic models and the use of relevant modern methods of analysis and forecasting for substantiating strategic development plans. Based on the course materials and the competencies formed in the previous minor courses, students will learn to substantiate the internal and external development projects of the company, identify their optimal structure and ensure the effective implementation of the proposed solutions. On completion of the course students will form a set of competencies required for developing and implementing international company strategy as a summarizing stage in the system of management decision-making aimed at advanced development and increasing competitiveness of international business.
Learning Objectives
- The aim of the course is to develop students' knowledge and practical skills aimed at developing and implementing the strategy of an international company. To achieve this goal, the main areas of strategic management, project and process management are considered, special attention is paid to application of financial-economic models for strategy development, relevant econometric methods of analysis and forecasting, competitiveness assessment models. On completion of the course students will form a set of competencies required for developing and implementing international company strategy as a summarizing stage in the system of management decision-making aimed at advanced development and increasing competitiveness of international business.
Expected Learning Outcomes
- Classifies the basic concepts in the field of strategy development and implementation and highlights the main goals of company cost management while ensuring the effective international business management
- Analyzes the factors of the external and internal environment, current strategy of an international company using modern methods of strategic management and highlights the competitive advantages and core competencies of the company, using the principles of the resource-based approach
- Uses management tools for projects, project portfolios, processes to achieve the basic target indicators of the company's strategy to ensure the effectiveness of international business
- Substantiates the choice of the core competencies structure based on the analysis of the competitiveness factors of an international company and uses a matrix of core competencies to justify the projects scope that ensures effective company's cost management
- Formulates strategic alternatives for the development of an international company based on the formed structure of environmental factors and core competencies of the company, justifies the choice of strategy, the composition of external and internal projects (processes). Substantiates the position in the conditions of joint discussion.
Course Contents
- Introduction to strategy development and implementation
- Strategic management
- Project management
- Management of core competencies
- Development and implementaion of strategy in international business
Assessment Elements
- Analysis and defense of the materials of the final business game based on the theory of the courseAnalysis and defenсe of the materials of the final business game based on the theoretical section of the course
- Defense of homework based on the theoretical part of the courseDefence of homework based on the theoretical part of the course
- Homework preparation and presentationHomework preparation and presentation
- Preparation and presentation of materials for the final business gamePreparation and presentation of materials for the final business game
- Class attendance and activity in classClass attendance and activity in class
Interim Assessment
- 2023/2024 4th module0.2 * Analysis and defense of the materials of the final business game based on the theory of the course + 0.2 * Class attendance and activity in class + 0.2 * Defense of homework based on the theoretical part of the course + 0.2 * Homework preparation and presentation + 0.2 * Preparation and presentation of materials for the final business game
Bibliography
Recommended Core Bibliography
- Cope, A. T., & Robinson, T. R. (2015). International Financial Statement Analysis (Vol. Third edition). Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=946119
- Griffin, R. W., Pustay, M. W. (2019). International Business: a Managerial Perspective. Global Edition, Pearson Education Limited.
- Project Management Institute. (2021). A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Seventh Edition and The Standard for Project Management (ENGLISH): Vol. Seventh edition. Project Management Institute.
Recommended Additional Bibliography
- Anderson, M., Asdemir, O., & Tripathy, A. (2013). Use of precedent and antecedent information in strategic cost management. Journal of Business Research, (5), 643. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.eee.jbrese.v66y2013i5p643.650
- Porter, M. E., Kramer, M. R., & Magretta, J. (2014). Strategy and Competition : The Porter Collection. Harvard Business Review Press.