Бакалавриат
2022/2023
Сторителлинг как инструмент эффективных бизнес-коммуникаций
Статус:
Курс по выбору (Иностранные языки и межкультурная коммуникация)
Направление:
45.03.02. Лингвистика
Кто читает:
Школа иностранных языков
Где читается:
Школа иностранных языков
Когда читается:
4-й курс, 1-3 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Белятинская Екатерина Валерьевна
Язык:
английский
Кредиты:
6
Контактные часы:
50
Course Syllabus
Abstract
This course is designed to equip students with the knowledge and skills needed to create narratives and stories in various formats to incorporate into business-related contexts. We will analyze best practices by major international brands, start-up unicorns, global companies and inspiring speakers to learn how to mine your own experiences and transform them into art.
Over the course of 1 module, we will lay the groundwork of storytelling in business communications and develop the skills necessary for you to write your own gripping stories, elevate your public speaking skills and learn to make powerful presentations.
We will practice creating stories in different genres and contexts including self-presentation, brand and company story, product presentation and where necessary integrating extratextual media such as photographs, data, graphic symbols, videos and drawings etc. to create meaning.
Appropriate for English learners at the level of C1, this course is designed to look into international business communication from a different angle as well as to inspire your creativity and self-expression, enhance your reading and writing skills, enrich your vocabulary and grammar, engage in thought-provoking conversations and boost your public speaking skills. Each week we will study business stories by masters of the form and our own pieces.
Learning Objectives
- to practise creating stories in different genres and contexts including self-presentation, brand and company story, product presentation and where necessary integrating extratextual media
Expected Learning Outcomes
- to structure a story
- to present oneself through a story
- to use the STAR technique in presentations
- to write a cover letter
- to use storytelling to conduct negotiations
- to give a 1-munite presentation
- to deliver a start-up presentation, elevator pitch, project presentation, to present research findings
- to conduct analysis of company and product presentations incorporating storytelling
- to identify the structure of a presentationa and fundamental public speaking tools
Course Contents
- Introduction
- Self-Presentation
- Job interview
- TED Talks as a genre of storytelling
- Business presentations
- The Art of Persuasion
Assessment Elements
- Project1
- Project2
- Class attendance and participation
- Home assignments
- Class attendance and participation 2
- Project 3
- Home assignments 2
Interim Assessment
- 2022/2023 2nd module0.25 * Home assignments + 0.25 * Class attendance and participation + 0.25 * Project2 + 0.25 * Project1
- 2022/2023 3rd module0.25 * Home assignments 2 + 0.5 * Project 3 + 0.25 * Class attendance and participation 2
Bibliography
Recommended Core Bibliography
- De Fina, A., & Perrino, S. (2019). Storytelling in the Digital World. John Benjamins Publishing Company.
Recommended Additional Bibliography
- Shaw, J., Kelly, P., & Semler, L. E. (2013). Storytelling: Critical and Creative Approaches. New York: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=759326