Сторителлинг как инструмент эффективных бизнес-коммуникаций

Бакалавриат 2022/2023

Статус: Курс по выбору (Иностранные языки и межкультурная коммуникация)

Направление: 45.03.02. Лингвистика

Кто читает: Школа иностранных языков

Где читается: Школа иностранных языков

Когда читается: 4-й курс, 1-3 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Белятинская Екатерина Валерьевна

Язык: английский

Кредиты: 6

Контактные часы: 50

Full Syllabus

Abstract

This course is designed to equip students with the knowledge and skills needed to create narratives and stories in various formats to incorporate into business-related contexts. We will analyze best practices by major international brands, start-up unicorns, global companies and inspiring speakers to learn how to mine your own experiences and transform them into art. Over the course of 1 module, we will lay the groundwork of storytelling in business communications and develop the skills necessary for you to write your own gripping stories, elevate your public speaking skills and learn to make powerful presentations. We will practice creating stories in different genres and contexts including self-presentation, brand and company story, product presentation and where necessary integrating extratextual media such as photographs, data, graphic symbols, videos and drawings etc. to create meaning. Appropriate for English learners at the level of C1, this course is designed to look into international business communication from a different angle as well as to inspire your creativity and self-expression, enhance your reading and writing skills, enrich your vocabulary and grammar, engage in thought-provoking conversations and boost your public speaking skills. Each week we will study business stories by masters of the form and our own pieces.

Learning Objectives

to practise creating stories in different genres and contexts including self-presentation, brand and company story, product presentation and where necessary integrating extratextual media

Expected Learning Outcomes

to structure a story
to present oneself through a story
to use the STAR technique in presentations
to write a cover letter
to use storytelling to conduct negotiations
to give a 1-munite presentation
to deliver a start-up presentation, elevator pitch, project presentation, to present research findings
to conduct analysis of company and product presentations incorporating storytelling
to identify the structure of a presentationa and fundamental public speaking tools

Course Contents

Introduction
Self-Presentation
Job interview
TED Talks as a genre of storytelling
Business presentations
The Art of Persuasion

Assessment Elements

Project1
Project2
Class attendance and participation
Home assignments
Class attendance and participation 2
Project 3
Home assignments 2

Interim Assessment

2022/2023 2nd module
0.25 * Home assignments + 0.25 * Class attendance and participation + 0.25 * Project2 + 0.25 * Project1
2022/2023 3rd module
0.25 * Home assignments 2 + 0.5 * Project 3 + 0.25 * Class attendance and participation 2

Bibliography

Recommended Core Bibliography

De Fina, A., & Perrino, S. (2019). Storytelling in the Digital World. John Benjamins Publishing Company.

Recommended Additional Bibliography

Shaw, J., Kelly, P., & Semler, L. E. (2013). Storytelling: Critical and Creative Approaches. New York: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=759326

Course Syllabus