Бакалавриат
2022/2023
Стратегический менеджмент
Статус:
Курс обязательный (Цифровые инновации в управлении предприятием)
Направление:
38.03.05. Бизнес-информатика
Где читается:
Высшая школа бизнеса
Когда читается:
3-й курс, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
4
Контактные часы:
40
Course Syllabus
Abstract
The course covers the main areas of general management and the intellectual foundations of management concepts. It includes such topics as strategic management, decicion making, marketing and financial accounting. It is the basis upon which more specialised functional management courses can be taken.
Learning Objectives
- To give students a thorough grounding in the key management sub-disciplines
- To provide an overview of the development of these disciplines
- To illustrate the disciplinary anchors of these disciplines in sociology, psychology and economics
Expected Learning Outcomes
- Apply these concepts to specific business situations
- Demonstrate understanding of core management concepts
- Explain the relevance of social science to business practice
- Analyse and evaluate managerial tools, including those in the fields of strategy, finance, decision making and human resources
Course Contents
- Strategy and Strategic Management
- Strategic analysis
- Strategy formulation and implementation
- Contemporary Marketing
- Organisational Structure
- Performance measurement
- Managing Risk
- Future thinking
- Culture and Change
Interim Assessment
- 2022/2023 2nd module0.4 * Exam + 0.3 * Group project + 0.15 * Test 2 + 0.15 * Test 1
Bibliography
Recommended Core Bibliography
- Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 78–93. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=28000138
Recommended Additional Bibliography
- Willman, P. (2014). Understanding Management : The Social Science Foundations. Oxford: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=853507