Стратегический менеджмент

Бакалавриат 2022/2023

Статус: Курс обязательный (Городское планирование)

Направление: 07.03.04. Градостроительство

Кто читает: Высшая школа урбанистики имени А.А. Высоковского

Где читается: Факультет городского и регионального развития

Когда читается: 3-й курс, 1, 2 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Гусева Наталья Игоревна

Язык: английский

Кредиты: 4

Контактные часы: 60

Full Syllabus Ask Question

Abstract

Course Strategic Management is designed for undergraduate students of the Educational Programme 07.03.04 Urban Planning Bachelor's degree. The course provides the necessary knowledge and develops skills and competencies to deal with strategic management issues. It is divided into two parts: part one covers the fundamentals of management and evolution of management approaches and part two covers the key elements of strategic management. The course deals with effective and efficient management of the organisation no matter what the size, type or regional affiliation of the organisation, as well as developing strategies for business development, successful competition, attracting and satisfying their customers. The study of core methods of external and internal environment’ analysis, approaches of strategizing will allow students to develop strategic management skills with short and long term vision of sustainable development in highly turbulent business environment. The course focuses on the role of competitive advantage, types of corporate and competitive strategies, and the main stages of the strategic management process: from defining the current mission, goals and strategies of an organisation to evaluating the results of strategy implementation.

Learning Objectives

1. The aim of the course is to provide students with the necessary scope of theoretical knowledge, practical skills and competencies required for strategic management of organisations;
2. Formation of students' knowledge system on strategic management processes;
3. Explore the key methods of analyzing the external and internal environment;
4. Formation of students' skills and competencies to develop company strategy, taking into account the main opportunities of the organisation and challenges of the business environment.

Expected Learning Outcomes

awareness of the core strategic management process and its key stages;
know the key methods of strategic analysis of the external environment and positioning of the firm, and be able to apply the tools in practice. Understanding of influence of factors of macro environment on the organisations of various kinds of economic activity;
explain the main methods for analysing the internal environment, and identify areas of competitive advantage of the firm. The ability to identify the tangible and intangible resources of the company, identify the core and fundamental competencies of the firm;
explain the different types of strategies and the strategic management tools for developing organisational strategy. Understand the differences between the concepts of strategic capability and competitive advantage and their role in building organisational competitiveness.
Aware of the core strategic management process and its key stages

Course Contents

1. Introduction to organisation and management theory
2. Evolution of management theories
3. Management communications - as a bridging process in management
4. Leadership in the organization
5. Decision-making process - the essence of a manager's job
6. Introduction to strategic management. The development of strategic management concepts
7. Strategic positioning of the organization
8. Business environment analysis
9. Mission, vision, strategic goals and business models
10. Strategic choice of organization

Assessment Elements

Work in the seminars, participation in discussions
Group project "Study of strategic capabilities and competitive advantages of a company"
Group consulting project based on the mini-case materials "Aeroflot: How high and far to fly?"
Экзамен

Interim Assessment

2022/2023 2nd module
0.3 * Group consulting project based on the mini-case materials "Aeroflot: How high and far to fly?" + 0.4 * Экзамен + 0.1 * Work in the seminars, participation in discussions + 0.2 * Group project "Study of strategic capabilities and competitive advantages of a company"

Bibliography

Recommended Core Bibliography

Atta-Panin, J. (2013). Leadership and Strategic Management. GSTF Business Review, 3(1), 14–21. https://doi.org/10.5176/2010-4804_3.1.282
Cornelius de Kluyver, & John A. Pearce. (2015). Strategic Management : An Executive Perspective: Vol. First edition. Business Expert Press.
Frank Rothaermel. (2020). ISE EBook Online Access for Strategic Management: Vol. Fifth edition. McGraw Hill.
Kannan, V. R. (2013). Strategic Management in the 21st Century [3 Volumes]. Santa Barbara, Calif: Praeger. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=658612
Michael A. Hitt, Javier Gimeno, & Robert E. Hoskisson. (2016). Current and Future Research Methods in Strategic Management. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.A98E3077
Teece, D. J. (2009). Dynamic Capabilities and Strategic Management : Organizing for Innovation and Growth. New York: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=265018

Recommended Additional Bibliography

Ansoff, H. I. (2019). Implanting Strategic Management. Cham, Switzerland: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1922056
Business models and strategic management : a new integration, Newth, F., 2012
Case studies in strategic management, Jones, G. R., 2013
Essentials of strategic management, Pitt, M., 2012
Grant, R. M. (2016). Contemporary Strategy Analysis : Text and Cases: Vol. Text and Cases, Ninth edition. Wiley.
Grant, R. M., & Baden-Fuller, C. (2018). How to Develop Strategic Management Competency: Reconsidering the Learning Goals and Knowledge Requirements of the Core Strategy Course. Academy of Management Learning & Education, 17(3), 322–338. https://doi.org/10.5465/amle.2017.0126
Knight, E., Daymond, J., & Paroutis, S. (2020). Design-Led Strategy: How To Bring Design Thinking Into The Art of Strategic Management. California Management Review, 62(2), 30–52. https://doi.org/10.1177/0008125619897594
MacIntosh, R., & Maclean, D. (2014). Strategic Management : Strategists at Work. Palgrave Macmillan.
Sadler, P. (2003). Strategic Management: Vol. 2nd ed. Kogan Page.

Presentation

Lecture 3: Management Communications
Lecture 2: Evolution of Management Concepts
Lecture 1: Introduction to organisation and management theory

Authors

GUSEVA NATALYA IGOREVNA

Course Syllabus