Магистратура 2022/2023

Бизнес риторика и коммуникация

Статус: Курс по выбору (Бизнес-аналитика и системы больших данных)

Направление: 38.04.05. Бизнес-информатика

Кто читает: Школа иностранных языков

Где читается: Высшая школа бизнеса

Когда читается: 1-й курс, 1 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Габриелова Елена Валерьевна, Сорокина Елена Владимировна

Прогр. обучения: Бизнес-аналитика и системы больших данных

Язык: английский

Кредиты: 3

Контактные часы: 24

Course Syllabus

Abstract

The course is designed for the first year Master’s degree students and aimed at improving skills in Business rhetoric and communication. The course is based on authentic materials and encourages students to practice both written and oral communication skills that are vital for entrepreneurs and managers. It allows for the personalization of the learning experience with a structured modular approach that gives flexibility to focus on specific needs and learning outcomes. Role-playing games encompassing negotiations, business correspondence, making presentations at business meetings, as well as pitching and dealing with conflicts, form and develop students' business communication skills in a meaningful and authentic professional context

Learning Objectives

• The course is aimed at improving skills in Business rhetoric and communication. Role-playing games encompassing negotiations, business correspondence, making presentations at business meetings, as well as pitching and dealing with conflicts are designed to form and develop students' business communication skills in a meaningful and authentic professional context.

Expected Learning Outcomes

• Students are able to recognize argument structures and structure their arguments in writing according to their purpose; they are able to recognize and avoid logical fallacies in their writing.
• Students should write longer arguments using a variety of rhetorical modes and techniques.
• Students will be able to use the methods of persuasion, to identify logical fallacies and to deliver a persuasive speech
• Students are able to report the data using the visuals (graphs, bar charts, etc.)
• Students are able to demostrate profound presentation and self-presentation skills in the business context
• Students are able to develop coherent and persuasive argumentation
• Students are able to present ideas in a form of a pitch and create a pitch deck
• Students are able to create an initial letter of introduction with the use of rhetorical devices

Course Contents

• Initial letter of introduction
• Pitch
• Grant Proposal
• Presentations
• Reporting statistics and visuals
• Methods of persuasion and influence
• Logical fallacies and irrelevancies

Assessment Elements

• Grant Proposal
  Written venture, grant or project proposal
• Presentation
  Presentation and powerpoint slides
• Written assessment
  Initial letter of introduction, draft of the grant proposal, graph description
• Oral assessment
  pitch, negotiations, presentation
• Independent work assessment
  Hometasks in SmartLMS

Interim Assessment

• 2022/2023 1st module
  0.1 * Independent work assessment + 0.25 * Presentation + 0.25 * Grant Proposal + 0.2 * Written assessment + 0.2 * Oral assessment

Bibliography

Recommended Core Bibliography

• Company to company : a communicative approach to business correspondence in English: student's book, Littlejohn, A., 2003
• Effective presentations, Comfort, J., 2009

Recommended Additional Bibliography

• Brath, R., Jonker, D. Graph Analysis and Visualization: Discovering Business Opportunity in Linked Data. – Wiley, 2015. – 513 pp.

Authors

• GABRIELOVA ELENA VALEREVNA