Научно-исследовательский семинар "Управленческая экономика"

Бакалавриат 2022/2023

Статус: Курс по выбору (Международный бизнес и менеджмент)

Направление: 38.03.02. Менеджмент

Кто читает: Департамент экономики

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 2-й курс, 2-4 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Макшеева Александра Дмитриевна

Язык: английский

Кредиты: 3

Контактные часы: 50

Full Syllabus

Abstract

The Research Seminar (NIS) is one of the key forms of organizing the research work of students of the Bachelor's program "Economics". In this seminar the students will learn how to analyse managerial decisions about production and pricing based on contemporary economics tools and empirical data.

Learning Objectives

To make managerial decisions on the basis of contemporary economics concepts and empirical data

Expected Learning Outcomes

The student can explain the demand function concept and all apply it for the description of the consumers' behavior.
The student is able to organize a survey of consumers and to build the demand function based on the collected data. The student is able to organize experiment or use historical data for building the demand function.
The student is able to calculate marginal revenue and explain how its function may look for various demand functions.
The student is able to choose the profit maximizing variant of group price discrimination for particular product and the given pool of potential consumers.
The student is able to design a line of product (different versions of the product) to maximize the revenue
The student is able to desing the bundling strategy for various products like music, entertainment, IT services, etc.
The student is able to desing pricing strategy for two related products (a base product and a supplementary product)
The student is able to desing non-linear pricing strategy for various product

Course Contents

Demand Function
Demand Estimation
Total and Marginal Revenue
Group Price Discrimination
Versioning
Bundling
Tying
Non-Linear Pricing
Costs Analysis for One Product
Cost Analysis for Multi-Product Firm
Cost Estimation
Perfect Competition
Competition Game
Oligopoly
Two-sided markets and Platform economics

Assessment Elements

Test
Test
Test
Home Assignment
Exam

Interim Assessment

2022/2023 4th module
0.1 * Test + 0.1 * Home Assignment + 0.1 * Test + 0.1 * Test + 0.4 * Exam

Bibliography

Recommended Core Bibliography

Webster, Thomas J.. Managerial Economics : Tools for Analyzing Business Strategy, Lexington Books, 2014. ProQuest Ebook Central,

Recommended Additional Bibliography

Waschik, Robert, et al. Managerial Economics : A Strategic Approach, Routledge, 2010. ProQuest Ebook Central,

Authors

STORCHEVOY MAKSIM ANATOLEVICH

Course Syllabus