2022/2023
Стратегический менеджмент
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Статус:
Маго-лего
Кто читает:
Кафедра венчурного менеджмента (Нижний Новгород)
Когда читается:
1 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Цителадзе Давид Джемалович
Язык:
английский
Кредиты:
3
Контактные часы:
32
Course Syllabus
Abstract
The discipline Strategic management is aimed at development of the necessary amount of fundamental and applied knowledge for students for a successful strategic analysis of the enterprise in a high dynamics and environmental uncertainty. The course includes a combination of theoretical and practical exercises. Practical classes are aimed at developing skills and abilities to use strategic analysis in the process of developing strategic decisions. In the process of studying the discipline, the method of analysis of cases and other interactive methods. The discipline program provides for homework. All the workshops are focusing on relevant and practically relevant issues in strategic management. Homework with using actual material will allow the student to refine knowledge theoretical models and concepts of strategic management, master skills use of strategic analysis tools.
Реализация дисциплины переносится на 2ой модуль 2023/2024 учебного года.
Due to the high workload of the teacher, the implementation of the discipline is transferred to the 2nd module 23/24.
Learning Objectives
- The discipline "Strategic management" is aimed at development of the necessary amount of fundamental and applied knowledge for students for a successful strategic analysis of the enterprise in a high dynamics and environmental uncertainty. The course includes a combination of theoretical and practical exercises. Practical classes are aimed at developing skills and abilities to use strategic analysis in the process of developing strategic decisions and innovative development organization. During the workshops are widely used the methods of analysis of cases and other interactive methods. The discipline program provides for the homework. All the workshops are focusing on relevant and practically relevant issues strategic management. Homework with using actual material will allow the student to refine knowledge theoretical models and concepts of strategic management, master skills use of strategic analysis tools. Student's independent work includes mastery of classical concepts of the theory of strategic management in recommended educational and scientific literature, preparation for practical exercises, intermediate and final control of knowledge.
Expected Learning Outcomes
- Student has skills to explain the essence of the vision and mission in the strategy of the enterprise
- Student has skills to define and organize the stages of the strategic process and analysis
- Has skills of using the PERT calendar planning method
- Student is able to determine the type of company, its strategy and evaluate strategic resources.
Course Contents
- Strategic Management Overview
- Strategic process and analysis
- Analysis of the external environment
- Competition based on resources and abilities.
- Implementation of the strategy.
Assessment Elements
- Домашние задания, работа над кейсами в аудиторииExamples of open questions on the discipline "Strategic management"Strategy:1. Stages of development of the management systems: budget planning, long-term planning, strategic planning, strategic management.2. Strategic and operational aspects in the management of the organization. Historical stages of strategic management formation.3. The relationship and the relationship of the basic concepts of the Strategic management (goal, strategy, strategic planning). The “5 p” concept of Mintzberg’s strategy.4. The hierarchy of the Corporate strategies. Features and relationship of the Strategies corporate, business and functional level.5. Criteria and indicators of industry attractiveness. Building an industry profile.6. Positioning of the business and its relationship with key competencies, rationale strategic positioning decisions of the company.7. Strategic analysis of the macro and microenvironment of the company. Composition of tasks and used tools.8. Corporate mission, philosophy and vision of the organization. Reconciliation of the interests separate influence groups when choosing the priorities and strategic goals of the organization.9. The concept of factors M. Porter. Using the Five Forces Model in Strategic analysis and strategic choice.10. Tasks and main stages of the portfolio analysis of the strategic units of the organization.Advantages and disadvantages of the matrix method (BCG and GE / McKinsey matrices).
- O = 0.4 * O classroom + 0.4 * O homework + 0.2 * O examThe curriculum includes homework and an intermediate and final control of knowledge. Written quizzes are planned at the workshops. Tests, situation analysis and student presentations based on homework and independent work.The study of the discipline involves the use of active and interactive forms conducting classes - business and role-playing games, analysis of practical tasks.Examples of open questions on the discipline "Strategic management"Strategy:1. Stages of development of the management systems: budget planning, long-term planning, strategic planning, strategic management.2. Strategic and operational aspects in the management of the organization. Historical stages of strategic management formation.3. The relationship and the relationship of the basic concepts of the Strategic management (goal, strategy, strategic planning). The “5 p” concept of Mintzberg’s strategy.4. The hierarchy of the Corporate strategies. Features and relationship of the Strategies corporate, business and functional level.5. Criteria and indicators of industry attractiveness. Building an industry profile.6. Positioning of the business and its relationship with key competencies, rationale strategic positioning decisions of the company.7. Strategic analysis of the macro and microenvironment of the company. Composition of tasks and used tools.8. Corporate mission, philosophy and vision of the organization. Reconciliation of the interests separate influence groups when choosing the priorities and strategic goals of the organization.9. The concept of factors M. Porter. Using the Five Forces Model in Strategic analysis and strategic choice.10. Tasks and main stages of the portfolio analysis of the strategic units of the organization.Advantages and disadvantages of the matrix method (BCG and GE / McKinsey matrices).
Interim Assessment
- 2022/2023 1st moduleThe final grade (final control) is set according to the following formula: O = 0.4 * O classroom + 0.4 * O homework + 0.2 * O exam The method of rounding estimates is arithmetic.
Bibliography
Recommended Core Bibliography
- Попов, С. А. Актуальный стратегический менеджмент. Видение — цели — изменения : учебно-практическое пособие / С. А. Попов. — Москва : Издательство Юрайт, 2021. — 447 с. — (Высшее образование). — ISBN 978-5-534-01109-8. — Текст : электронный // Образовательная платформа Юрайт [сайт]. — URL: https://urait.ru/bcode/468352 (дата обращения: 28.08.2023).
- Сидоров, М. Н. Стратегический менеджмент : учебник для вузов / М. Н. Сидоров. — 2-е изд., испр. и доп. — Москва : Издательство Юрайт, 2021. — 158 с. — (Высшее образование). — ISBN 978-5-534-08723-9. — Текст : электронный // Образовательная платформа Юрайт [сайт]. — URL: https://urait.ru/bcode/470252 (дата обращения: 28.08.2023).
Recommended Additional Bibliography
- Мардас, А. Н. Стратегический менеджмент : учебник и практикум для вузов / А. Н. Мардас, О. А. Гуляева, И. Г. Кадиев. — 2-е изд., испр. и доп. — Москва : Издательство Юрайт, 2021. — 176 с. — (Высшее образование). — ISBN 978-5-534-06388-2. — Текст : электронный // Образовательная платформа Юрайт [сайт]. — URL: https://urait.ru/bcode/470875 (дата обращения: 28.08.2023).