Магистратура
2021/2022
Технологическое предпринимательство
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Статус:
Курс по выбору (Управление развитием компании и бизнес-аналитика)
Направление:
38.04.02. Менеджмент
Кто читает:
Кафедра венчурного менеджмента (Нижний Новгород)
Где читается:
Факультет менеджмента (Нижний Новгород)
Когда читается:
2-й курс, 1 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Сидоров Дмитрий Викторович
Прогр. обучения:
Менеджмент
Язык:
английский
Кредиты:
5
Контактные часы:
28
Course Syllabus
Abstract
The course is dedicated to business aspects of technology management. Students will learn how to retrieve information about the technology and analyze it in order to estimate market perspectives of the technology and nesessary resources to make this perspectives real.
Expected Learning Outcomes
- Can create a technology stategy for selected technology
- can define products and services based on the technolohy and find companies interested in it
- can estmate time and finance resources needed to reach market
- can find information about the technology
- can make a list of companies developing the technology with a brief progress characteristic
- knows technology lifecycle
Course Contents
- Technology lifecycle
- Information sources for a technology
- Key players definition
- Distance to market estimation
- Potential customers review
- Technology startegy
Interim Assessment
- 2021/2022 1st module0.2 * homework + 0.2 * homework + 0.2 * homework + 0.2 * homework + 0.2 * homework
Bibliography
Recommended Core Bibliography
- Alvarez, C. (2014). Lean Customer Development : Building Products Your Customers Will Buy (Vol. First edition). Sebastopol, CA: O’Reilly Media. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=780832
- Childers, R., & Moore, G. A. (2012). Quicklet on Geoffrey A. Moore’s Crossing the Chasm: Marketing and Selling High Tech Products to Mainstream Customers : Key Terms and Definitions. [San Francisco, California?]: Hyperink - Crossing the Chasm Quicklet. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1011706
- Chulhyun Kim, Seungkyum Kim, & Moon-soo Kim. (2011). Identifying Relationships Between Technology-Based Services And Icts: A Patent Analysis Approach. https://doi.org/10.5281/zenodo.1083513
- Kimble, C. (1999). The impact of technology of learning [microform] : making sense of the research : policy brief / by Carol Kimble. [Aurora, CO] : [Washington, DC] : Mid-continent Regional Educational Laboratory ; U.S. Dept. of Education, Office of Educational Research and Improvement, Educational Resources Information Center, 1999. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsgpr&AN=edsgpr.000544343
- Michael W. Dickinson, Anna C. Thornton, & Stephen Graves. (2001). Technology Portfolio Management: Optimizing Interdependent Projects Over Multiple Time Periods. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.C640AE40
- Robert Phaal, Clare Farrukh, & David Probert. (2006). Technology Management Tools: Generalization, Integration And Configuration. International Journal of Innovation and Technology Management (IJITM), (03), 321. https://doi.org/10.1142/S021987700600082X
Recommended Additional Bibliography
- Christian Berggren, Anna Bergek, Lars Bengtsson, Michael Hobday, and Jonas Söderlund (2011), Knowledge Integration and Innovation: Critical Challenges Facing International Technology-Based Firms
- Cooper, R. G. (2014). What’s Next? After Stage-Gate. Research Technology Management, 57(1), 20. https://doi.org/10.5437/08956308X5606963
- de Woot Philippe Rethinking the Enterprise : Competitiveness, Technology and Society [Book]. - Sheffield : Greenleaf Publishing, 2014.
- European Commission, Eurostat, & Bernard Felix. (2006). Trade in high-tech products. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edseub&AN=edseub.KS.NS.06.014.EN.C
- European Commission, Eurostat, & Bernard Félix. (2007). High-tech enterprises. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edseub&AN=edseub.KS.SF.07.037.EN.C
- Kruse, J., & Wetzel, H. (2016). Energy Prices, Technological Knowledge, and Innovation in Green Energy Technologies: a Dynamic Panel Analysis of European Patent Data. CESifo Economic Studies, 62(3), 397–425. https://doi.org/10.1093/cesifo/ifv021
- Osterwalder, A., Smith, A., Bernarda, G., & Pigneur, Y. (2014). Value Proposition Design : How to Create Products and Services Customers Want. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=945730
- Pradeep A. K., Appel A., Sthanunathan S. AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales. - John Wiley & Sons, 2019.
- Reger, G. (2001). Technology Foresight in Companies: From an Indicator to a Network and Process Perspective. Technology Analysis & Strategic Management, 13(4), 533–553. https://doi.org/10.1080/09537320120095437
- Schwaber, K., & Sutherland, J. V. (2012). Software in 30 Days : How Agile Managers Beat the Odds, Delight Their Customers, and Leave Competitors in the Dust. Hoboken, N.J.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=443318
- Shum, V., Park, A., Maine, E., & Pitt, L. F. (2019). A Bibliometric Study of Research-Technology Management, 1998-2017. Research Technology Management, 62(1), 34. https://doi.org/10.1080/08956308.2019.1541728
- Thumm, N. (2004). Strategic Patenting in Biotechnology. Technology Analysis & Strategic Management, 16(4), 529–538. https://doi.org/10.1080/0953732042000295829
- Tim O’Reilly. (2011). Government as a Platform. Innovations: Technology, Governance, Globalization, (1), 13. https://doi.org/10.1162/INOV_a_00056