Магистратура
2023/2024
Проекты в сфере «новых медиа»
Лучший по критерию «Полезность курса для Вашей будущей карьеры»
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Статус:
Курс обязательный (Современная журналистика)
Направление:
42.04.02. Журналистика
Кто читает:
Институт медиа
Где читается:
Факультет креативных индустрий
Когда читается:
2-й курс, 1, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Прогр. обучения:
Современная журналистика
Язык:
английский
Кредиты:
6
Контактные часы:
60
Course Syllabus
Abstract
As viewers’ attention shifts towards smartphones and OTT consumption it is essential to know how to produce content designed specifically for new platforms. The course intends to give basic knowledge of producing content and its strategy for algorithmic social networks (i.e. Facebook, VK, Instagram etc.) as well as longer-form videos (Youtube episodes, video series etc.) Students will be given insights into contemporary social media newsroom workflow, creative management, video preproduction and postproduction techniques, audience analytics and content targeting.
Learning Objectives
- The students will learn the fundamentals of creative process in a social media newsroom, practice on-the-go filming, video-editing and postproduction – and put these skills in practice by creating content for real RT social accounts on Facebook, Instagram and Youtube etc
Expected Learning Outcomes
- Be able to create and manage content for new media platforms with focus on international news and current affairs
Course Contents
- Strategic planning of social media content
- Filming and writing for social media
- Attention management
- Short-form video editing for algorithmic social networks
- Longer-form video editing for specific audience
- Communication on social media
- Postproduction
- Content targeting
Interim Assessment
- 2022/2023 4th module0.3 * Final assignment + 0.4 * Individual tasks + 0.3 * Work during seminars and attendance
- 2023/2024 2nd module0.3 * Final assignment + 0.4 * Individual tasks + 0.3 * Work during seminars and attendance
Bibliography
Recommended Core Bibliography
- Pavlik, J. V. (2001). Journalism and New Media. New York: Columbia University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=68573
- Ruth Palmer, Becoming the News: How Ordinary People Respond to the Media Spotlight. (2019). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.2EE3011B
- Sandra M. Martinez. (2019). Mobile and Social Media Journalism : The Democratization of Information and Knowledge. [N.p.]: Society Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2014096
Recommended Additional Bibliography
- Marcel Broersma, & Scott A. Eldridge II. (2019). Journalism and Social Media: Redistribution of Power? Media and Communication, (1), 193. https://doi.org/10.17645/mac.v7i1.2048
- Nohrstedt, S. A. (2014). New Wars, New Media and New War Journalism : Professional and Legal Challenges in Conflict Reporting. Europe, Europe: Göteborg. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.20157F77