Бакалавриат
2023/2024
Введение в глобальные коммуникации
Статус:
Курс по выбору
Направление:
41.03.05. Международные отношения
Кто читает:
Факультет мировой экономики и мировой политики
Где читается:
Факультет мировой экономики и мировой политики
Когда читается:
2-й курс, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Шипи Элиф Аладдиновна
Язык:
английский
Кредиты:
4
Контактные часы:
56
Course Syllabus
Abstract
The course provides undergraduate students with a basic understanding of communications, the modern media environment and digital etiquette, skills in competent media behavior, media consumption and content production, as well as skills in using media platforms to distribute content in appropriate formats/situations. Further, the discipline forms students' initial knowledge and basic ideas in the field of professional activity "advertising and public relations" and obtaining a systematic understanding of the current state of the industry "Advertising and public relations": main specialties, technologies, organizational structure, directions and volumes of activity, the role of digital in the modern practice of PR and advertising. The discipline forms the basic skills of self-positioning and promotion of a personal brand in social media.
Learning Objectives
- To understand the role of media and communications in shaping identity formation, citizenship, and cultural practices.
- To critically analyze the relationship between culture and power in the context of the the key theories of globalization, class, and empire.
- To cultivate a nuanced understanding of contemporary media theories and frameworks, and their application to diverse cultural and geopolitical contexts.
Expected Learning Outcomes
- Students should be familiar with the concepts of regionalism and regionalization.
- To critically examine the role of digital media in shaping cultural production, consumption, and the creative industries.
- To gain insight into the psychological and sociocultural dimensions of our digital lives.
- To gain a deeper understanding of the complex factors contributing to the digital divide.
- To gain insight into the complex interplay between humans, technology, and material objects, illuminating the role of non-human entities in shaping social order and change.
- Gaining a comprehensive understanding of how technology interweaves with society and contributes to the formation and maintenance of social order.
- To develop a nuanced understanding of the complexities surrounding Western cultural imperialism and its effects on local cultures and identity formations.
- Defines Strategic Communications and PR
- Knows the difference between PR and marketing
- Knows how to perform research in Strategic Communications and PR
- Uses various communication strategies and techniques in political process
- Develops a concise PR-campaign for a political candidate
- Knows how to use positioning to achieve PR goals
- Uses ethical technologies in PR
- Acknowledges unethical technologies in PR
- Knows how to properly use unethical technologies in PR
- Knows technologies of global PR
- Acknowledges the effects of globalisation on PR
- Uses basic tools of anti-crisis communications
Course Contents
- Regionalization/Transnationalization: Globalization as Images and Flows
- Western сultural Imperialism: the political economy of global media
- Technology and social order: the infrastructure of information
- Technology as social force: the actor-network theory (ANT)
- Tech-driven inequality and digital divide
- Identity, body, and emotions in the digital domain
- Digital culture
Bibliography
Recommended Core Bibliography
- Bruno Latour. (n.d.). 10 ‘“Where Are the Missing Masses? The Sociology of a FewMundane Artifacts.”’ Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9F57104B
- Global communication : theories, stakeholders, and trends, McPhail, T. L., 2010
- Mark Deuze. (2008). Participation, Remediation, Bricolage: considering principal components of a digital culture. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.AB2CE54D
Recommended Additional Bibliography
- Appadurai, Arjun. Modernity at Large : Cultural Dimensions of Globalization, University of Minnesota Press, 1996. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=310379.
- Intellectual capital, knowledge management practices and firm performance. (2017). https://doi.org/10.1108/JIC-11-2016-0116
- Nobre, Â. (2018). From Organisational Knowledge Management to Personal Knowledge Management - Reflecting and Researching Ongoing Management Practice: exploring the way we think through semiotics – how signification processes determine action patterns.