Бакалавриат
2023/2024![Learning Objectives](/f/src/global/i/edu/objectives.svg)
![Expected Learning Outcomes](/f/src/global/i/edu/results.svg)
Международный маркетинг
Статус:
Курс обязательный (Маркетинг и рыночная аналитика)
Направление:
38.03.02. Менеджмент
Кто читает:
Департамент маркетинга
Где читается:
Высшая школа бизнеса
Когда читается:
4-й курс, 1, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
4
Контактные часы:
40
Course Syllabus
Abstract
This course addresses fundamental issues and concepts relevant to international marketers. It highlights the importance of viewing international marketing management from a global perspective and provides a basic understanding of global marketing strategy practices and decisions. The emphasis is on understanding the global markets' similarities and differences and evaluating potential international opportunities and risks.
Learning Objectives
- We will aim to develop an in-depth and considered understanding of the critical issues that have to do with the applications of Marketing in companies with an International Orientation.
Expected Learning Outcomes
- Define the international market and its specific characteristics.
- Analyze the main factors of global markets and the environment.
- Classify international market opportunities and risks.
- Evaluate the advantages of different market entry modes.
- Approach international targeting and positioning.
- Recognize the difference between global and multinational strategies.
- Evaluate marketing mix standardization and adaptation practices.
- Connect international marketing analysis and decision-making.