Бакалавриат
2023/2024
Бизнес и менеджмент в глобальном контексте
Статус:
Курс по выбору (Международная программа «Международные отношения и глобальные исследования»)
Направление:
41.03.05. Международные отношения
Кто читает:
Факультет мировой экономики и мировой политики
Где читается:
Факультет мировой экономики и мировой политики
Когда читается:
2-й курс, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Гусева Наталья Игоревна
Язык:
английский
Кредиты:
4
Контактные часы:
56
Course Syllabus
Abstract
The course provides a review of international management as a area of theoretical development as well as a field of practice. It comprises the problem areas of globalization, world economy and modern approaches to organisation and business. Main blocks of the course are trends and drivers of globalisation, political, economic and legal environments of international business, business ethics and corporate social responsibility in the modern world, international trade and investment, international business strategy, organisation of international business, functional areas of international management (marketing, R&D ect.) global information systems management. The course includes elements of economics, general management theory, psychology, anthropology and sociology. Business cases are used as application of theoretical concepts. The main objective of the course is to present modern concepts of international management to the students and help them to develop skills in analysis of global business both in terms of its internal functioning and interaction with the different types of environment. The purpose of discipline - acquaint students with principles of international management, to demonstrate the use of marketing tools in the international markets and decision-making in this field
Learning Objectives
- - disclose modern trends in international management
- - consider strategies of international markets' penetration;
- - identify the specificity of the international business and management;
- - show methods to apply the principles and techniques of international management in domestic organizations to enhance international cooperation
Expected Learning Outcomes
- - apply the principles and techniques of international management in domestic organisations to enhance international cooperation.
- - consider strategies of international markets' penetration;
- - disclose modern trends in international management;
- - identify the specificity of the international business and management;
- Evaluate the role and usefulness of non-monetary incentives in the international business
- Explain how an organisation can achieve a competitive advantage through its supply chain design
- • Address the impact of cultural differences on an organization's integrative trade initiatives
- • Analyze factors determining the balance of international trade
- • Analyze strategic planning processes; create new and improve existing corporate management strategy.
- • Analyze the impact of an organization's general strategy on its human resources management strategies, policies and practices.
- • Be able to identify the types of organizational structure in the multinational enterprise
- • Be able to use different methods to select and assess personnel in subsidiaries
- • Classify types of national economic system
- • Conduct an environmental scan to evaluate the impact of world issues on an organization's international business opportunities
- • Conduct, evaluate and present market research to support an organization's international business decision-making
- • Develop and execute marketing strategies in the current and future international commercial environment
- • Develop and implement strategies to negotiate effectively within various cultural environments
- • Develop and present an international business plan.
- • Develop and present an international marketing plan for a subsidiary
- • Distinguish criteria for the choice of an entry strategy
- • Elaborate the rational structure for a subsidiary
- • Evaluate sales strategies that support an organization's integrative mechanisms
- • Evaluate the impact of statutory and regulatory compliance on an organization's integrative trade initiatives
- • explain regional economic integration and economic and political integration
- • Explain the key legal issues related to businesses operating in other countries;
- • Identify and interpret relevant international financial documents, and evaluate financial strategies that support an organization's integration
- • Make comparative analysis of the organisational capacity on different national markets
- • Recommend strategies to support principles of corporate sustainability, corporate social responsibility and ethics
- • Use CAGE model to assess attractiveness of a national market
- • Use international statistics and manage the problem of information compatibility
- • Use management tools – SWOT-analysis, PESTEL, BCG-matrix, Porter’s 5 forces and others – to international business
- • Use outsourcing to raise the international business efficiency
- • Use principles of knowledge management in global sourcing of production and services
Course Contents
- OLD - INTRODUCTION TO THE GLOBAL BUSINESS ENVIRONMENT
- INTERNATIONAL BUSINESS ENVIRONMENT
- INTERNATIONAL BUSINESS STRATEGY
- INTERNATIONAL BUSINESS MANAGEMENT
Assessment Elements
- Seminars activity
- Final ExamYour exam will be held offline. You should answer for 2 teoretical and 1 p[ractical questions in 0,5-hour period. All further details will be send to you directly by the professor.
- Team project "Development a competitive strategy for MNE’s“
- Team project "Management of multicultural team in international project“Development of international HRM strategy taking into account cross-cultural analysis and percyularities of new market of entry.
Interim Assessment
- 2023/2024 2nd module0.45 * Final Exam + 0.15 * Seminars activity + 0.2 * Team project "Development a competitive strategy for MNE’s“ + 0.2 * Team project "Management of multicultural team in international project“
Bibliography
Recommended Core Bibliography
- International business, Peng, M. W., 2011
- Mintzberg, H. (2009). Managing (Vol. 1st ed). San Francisco: Berrett-Koehler Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=292939
Recommended Additional Bibliography
- Глобальный капитал. Т.1: Методология: по ту сторону позитивизма, постмодернизма и экономического империализма. Маркс re-lo..., Бузгалин, А. В., 2015
- Глобальный капитал. Т.2: Теория: глобальная гегемония капитала и ее пределы. "Капитал" re-loaded, Бузгалин, А. В., 2015