Бакалавриат
2023/2024
Бизнес-стратегии для развивающихся рынков
Статус:
Курс по выбору (Востоковедение)
Направление:
58.03.01. Востоковедение и африканистика
Кто читает:
Школа востоковедения
Где читается:
Факультет мировой экономики и мировой политики
Когда читается:
2-й курс, 1 модуль
Формат изучения:
с онлайн-курсом
Онлайн-часы:
20
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Герасимова Анастасия Андреевна
Язык:
английский
Кредиты:
4
Контактные часы:
6
Course Syllabus
Abstract
The course has a distinct stress to the practice of strategic management. Although a few fundamental theories are mentioned, the bulk of the ideas are based on simple though efficient applied model that are easy to understand and convenient to use. The multitude of examples and stories from the personal consulting and managerial experience of the author are the hallmark of the course. The author’s original drawings make the key concepts well memorable and cozy to deal with
Learning Objectives
- form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market
Expected Learning Outcomes
- define key products and the customer value
- generate and elaborate powerful business ideas
- generate and balance a business model proper for emerging markets
- analyze the competitive environment
- recognize business strategic opportunities
- develop grounded sales plans
- generate strategic visions and scenarios
Course Contents
- Introduction
- Generating business core idea
- Designing your business model
- Elaborating your value proposition
- Choosing and supporting strategies
- Business tactics
- Recognizing strategic opportunities
- Managing sales in emerging markets
- Strategy implementation
Bibliography
Recommended Core Bibliography
- Kim, W. C., & Mauborgne, R. (2015). Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant: Vol. Expanded edition. Harvard Business Review Press.
- Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366
- Osterwalder, A., Smith, A., Bernarda, G., & Pigneur, Y. (2014). Value Proposition Design : How to Create Products and Services Customers Want. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=945730
- Ries, A., & Trout, J. (1986). Marketing Warfare. New York: McGraw-Hill Professional. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=54483
Recommended Additional Bibliography
- The Mind of the strategist : The art of Japanese business, Ohmae K., 1982