Массовые коммуникации и медиа дискурс

Бакалавриат 2023/2024

Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»

Лучший по критерию «Новизна полученных знаний»

Статус: Курс по выбору (Иностранные языки и межкультурная коммуникация)

Направление: 45.03.02. Лингвистика

Кто читает: Школа иностранных языков

Где читается: Школа иностранных языков

Когда читается: 4-й курс, 1-3 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Нагорная Александра Викторовна

Язык: английский

Кредиты: 4

Контактные часы: 50

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Abstract

Mass Communication generally implies dissemination and exchange of information within large groups of people. This information flow has been considerably facilitated by recent advances in communication technologies. A study conducted by the Zenith Optima has revealed that people spend an average of eight hours a day interacting with the currently available forms of the Mass Media. Their daily ‘media diet’ may include watching a news program on TV, browsing through original content on YouTube, playing video games through Stream, leafing through their favorite magazines, reading e-books, listening to music through Spotify, or enjoying a wide variety of podcasts, often in the ‘media multitasking’ mode. This media exposure has changed not only people’s lifestyle, but the very core of their existence contributing to the emergence of a new type of human being, Homo Informaticus, whose life revolves around producing and consuming information. To paraphrase C. Wright, we now live in a second-hand world: we get and process terabytes of information related to events that are beyond our immediate grasp and are delivered to us through multiple and constantly developing channels. This delivery inevitably involves formatting the original information, imbuing it with certain meanings and making it serve a certain purpose. By doing so, the Mass Media largely form our mental images of the world, shape our outlook and spur us to take certain actions. The main objective of the course is to teach students to approach the media content critically, to be able to deconstruct the media text and detect hidden, ideologically loaded messages. The course is based on the most up-to-date theories, methodologies and explanatory models. It involves working with authentic media materials and using different approaches to their analysis. The students’ progress is mainly assessed through their participation in in-class activities and research projects. To enter the course, you need to have 8 or above as the grade for the Practical Course of the English Language.

Learning Objectives

• to help students form a systemic view of the modern Mass Media, their role and functions in society; • to lay firm theoretic foundations for conducting research in Media Linguistics through teaching specialist terminology and familiarizing students with the most relevant research methods; • to increase media literacy through developing skills of analyzing media products; • to enhance professional discursive skills.

Expected Learning Outcomes

The students are expected to be able to conduct Transitivity Analysis, Mystification Analysis, and Social Actor Analysis. They are supposed to be able to choose the most relevant type of analysis for each particular media text.
The students are expected to have a systemic view of the history of the Mass Media in Great Britain and the USA.
The students are expected to know the scope of Media Linguistics and its methodological principles
The students are supposed to be able to explain the social functions of the media
The students are supposed to conduct comparative Critical Discourse Analysis of media texts from English-medium and Russian-medium sources
The students are supposed to understand the goal and scope of Critical Discourse Analysis
The students should be able to analyze visuals using the principles of Critical Discourse Analysis
The students should be able to conduct newspaper text analysis, discussing the newsworthiness of the event, the news value of the article, the type of news (hard/soft), the features of the headline, the function of the subhead, the type of lead-in, the presence or absence of the inverted pyramid style, the internal logic of the article and the role of the visuals
The students should be able to detect metaphors in discourse and explain their functions
The students should know and be able to explicate the most influential theories of mass communication
The students should know the main types of newspaper text

Course Contents

Media Literacy
Introduction to the Media. The Mass Media in the Modern World. Media in the English-Speaking Countries
Media Linguistics as a Discipline

Assessment Elements

Presentation on theory
The student prepares a presentation on an aspect of the theoretical issue which is currently under discussion. The list of topics is provided by the lecturer
participation
the lecturer assesses the students' participation in class discussions and Q&A sessions, as well as attendance
analysis 1
analysis 2
the student conducts Critical Discourse Analysis of a media text
participation
the lecturer assesses the students' participation in class discussions

Interim Assessment

2023/2024 2nd module
0.3 * Presentation on theory + 0.4 * analysis 1 + 0.3 * participation
2023/2024 3rd module
0.5 * analysis 2 + 0.5 * participation

Bibliography

Recommended Core Bibliography

9781475840421 - Hertz, Mary Beth - Digital and Media Literacy in the Age of the Internet : Practical Classroom Applications - 2019 - Rowman & Littlefield Publishers - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2256287 - nlebk - 2256287
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Bader Nasser Aldosari. (2020). A Critical Discourse Analysis of Nelson Mandela’s Defense Speech I am Prepared to Die. Arab World English Journal, 11(2), 3–17. https://doi.org/10.24093/awej/vol11no2.1
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Communication, cultural and media studies : the key concepts, Hartley, J., 2005
Communication, cultural and media studies : the key concepts, Hartley, J., 2007
Critical discourse analysis. Vol.1: Concepts, history, theory, , 2013
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Hidayat, F. P., & Ginting, R. (2020). Media Literacy of Communication Students in Using Facebook. https://doi.org/10.21111/ejoc.v5i1.3947
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Matthews, J. C. (2020). Media Literacy as an Internal and External Process. A Response to “Red States, Blue States, and Media Literacy: Political Context and Media Literacy.”
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Mzwandile A Mabhala, Asmait Yohannes, Alan Massey, & John A Reid. (2020). Mind your language: Discursive practices produce unequal power and control over infectious disease: A critical discourse analysis. https://doi.org/10.4103/ijpvm.IJPVM_431_17
Political discourse analysis : a method for advanced students, Fairclough, I., 2012
Sekarasih, L., Scharrer, , Erica, Olson, , Christine, Onut, , Gamze, & Lanthorn, K. (2018). Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls. Journal of Advertising, 47(4), 362–377. https://doi.org/10.1080/00913367.2018.1545269
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Recommended Additional Bibliography

A2 media studies : the essential introduction, Bennet, P., 2006
Afrouzi, O. A. (2020). A Critical Discourse Analysis of News Headlines on Lula’s Corruption Case in Leading Newspapers in Brazilun Análisis Crítico Del Discurso en Los Titulares De Noticias Sobre El Caso De Corrupción De Lula en Los Principales Periódicos De Brasil. Revista de Comunicación de La SEECI, 52, 171–192. https://doi.org/10.15198/seeci.2020.52.171-192
Alexander C. L. Holden. (2020). Exploring the evolution of a dental code of ethics: a critical discourse analysis. https://doi.org/10.1186/s12910-020-00485-3
Cevi Mochamad Taufik, & Suhaeri Suhaeri. (2020). Media Literacy in Information Chaos Era: Qualitative Study Bandung Literacy Activist. MediaTor, 13(1), 90–98. https://doi.org/10.29313/mediator.v13i1.5791
Communication, cultural and media studies : the key concepts, Hartley, J., 2011
Dias, M. V. e S., & Pinto, J. D. F. (2020). Racism and identity: a critical discourse analysis of Chimamanda Ngozi Adichie’s Americanah.
Introduction to media literacy, Potter, W. J., 2016
Media literacy, Potter, W. J., 2011
Media studies : an introduction, Kolker, R., 2009
The international encyclopedia of media studies. Vol. 6: Media studies futures, , 2013
Vlad, E. (2019). Hedging, Critical Discourse Analysis and the Original Brexit Affair. NORDSCI.
Yaman, M. (2020). Examining Media Literacy Levels and Personality Traits of Physical Education and Sports Students According to Certain Demographic Variables. Turkish Online Journal of Educational Technology - TOJET, 19(1), 1–8.
Массовая коммуникация: сущность, каналы, действия, Березин, В. М., 2003

Authors

Nagornaia ALEKSANDRA VIKTOROVNA

Course Syllabus