Предпринимательство

Бакалавриат 2023/2024

Статус: Курс обязательный (Международный бизнес и менеджмент)

Направление: 38.03.02. Менеджмент

Кто читает: Департамент менеджмента

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 3-й курс, 2 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Кайсаров Александр Александрович

Язык: английский

Кредиты: 3

Контактные часы: 28

Full Syllabus

Abstract

This course is about entrepreneurship both from an economics and practitioners angle and shows how economics can contribute to our understanding of entrepreneurship. The course also sheds light on the societal impact of entrepreneurship and its utility for economic development. It further provides practical elements such as developing business models, designing market research frameworks, product development cycles, and raising seed capital.

Learning Objectives

To acquaint the student with the nature of entrepreneurship; To give an understanding of the formation of an entrepreneurial idea; To give an understanding of the verification of an entrepreneurial idea for viability; To give an idea of the stages of the life cycle and the "Customer development" approach.

Expected Learning Outcomes

As a result of mastering the discipline, students will be able to acquire an understanding of the elements of the entrepreneurial process: - feasibility analysis and business plan communication,
As a result of mastering the discipline, students will be able to acquire an understanding of the elements of the entrepreneurial process: - The process of identifying and evaluating opportunities
As a result of the discipline students will be able to acquire an understanding of the elements of the entrepreneurial process: business methodologies of idea generation
As a result of the discipline students will be able to acquire an understanding of the elements of the entrepreneurial process: the process of searching for and evaluating opportunities, and the process of creating teams: - resource allocation and team building
As a result of the discipline students will be able to acquire an understanding of the elements of the entrepreneurial process: the process of searching for and evaluating opportunities: - The process of searching for and evaluating opportunities,
As a result of the discipline, students will be able to acquire an understanding of the elements of the entrepreneurial process: resource allocation: - resource allocation and team building,

Course Contents

Introduction to entrepreneurship: the concept of entrepreneurship and startup companies
"Lean" entrepreneurship (Lean methods in entrepreneurship) and effectuation.
Team management and leadership in entrepreneurship
Economics and management of resources in entrepreneurship
The Entrepreneurship Ecosystem
Marketing in entrepreneurship
Modern entrepreneurship concepts and practices
Innovation and entrepreneurship

Assessment Elements

Classroom participation
Referee report grade
Two referee reports will be due over the course.
Individual report
Paper proposal or Startup project

Interim Assessment

2023/2024 2nd module
0.25 * Classroom participation + 0.15 * Individual report + 0.4 * Paper proposal or Startup project + 0.2 * Referee report grade

Bibliography

Recommended Core Bibliography

Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366
Osterwalder, A., Smith, A., Bernarda, G., & Pigneur, Y. (2014). Value Proposition Design : How to Create Products and Services Customers Want. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=945730

Recommended Additional Bibliography

Mullins, L. J. (2016). Management and Organisational Behaviour 11th Edn (Vol. Eleventh edition). Harlow: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419663

Course Syllabus