Магистратура 2023/2024

Семинар наставника "Менеджмент в индустрии впечатлений"

Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»

Лучший по критерию «Новизна полученных знаний»

Статус: Курс обязательный (Менеджмент в индустрии впечатлений)

Направление: 38.04.02. Менеджмент

Кто читает: Департамент менеджмента

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 1-й курс, 1-4 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Зеленская Елена Михайловна, Шекова Екатерина Леонидовна

Прогр. обучения: Менеджмент в индустрии впечатлений

Язык: английский

Кредиты: 2

Контактные часы: 16

Course Syllabus

Abstract

The seminar is an active form of training in professional competencies, with academics and practitioners being involved in the seminar. The course is designed to ensure the development of the students' understanding of the state of the art practices in the cultural sector and build their individual learning trajectories. Field visits of art institutions, guest lectures, consultations and workshops are vital elements of the course.

Learning Objectives

• Together with the mentor, to design personal educational results of students
• To gain individual counseling and support of the student's educational trajectory, in particular in the research activities
• To gain a broad understanding of best practices and trends in the arts and cultural sector

Expected Learning Outcomes

• is able to build a trajectory of professional development and career
• is able to understand and navigate in the current trends in the arts and cultural sphere

Course Contents

• The trajectory of the MA programme "Arts and Culture Management"
• Research trajectory
• Discussion of key applied career trajectories in arts and cultural sector
• Individual and group consultations
• Career and employment workshops

Assessment Elements

• Essay
  The students write an essay (1000-1200 words) on a topic suggested by the instructor.
• Class or home assignment #2
  The assignment is evaluated on a pass/fail basis.
• Class or home assignment #1
  The students compile an assignment with accordance to the guidelines distributed by the instructor in advance.
• Class or home assignment #3
  The assignment is evaluated on a pass/fail basis.

Interim Assessment

• 2023/2024 4th module
  0.5 * Class or home assignment #1 + 0.5 * Class or home assignment #1 + 0.5 * Essay + 0.5 * Essay
• 2024/2025 4th module
  0.5 * Class or home assignment #2 + 0.5 * Class or home assignment #2 + 0.5 * Class or home assignment #3 + 0.5 * Class or home assignment #3

Bibliography

Recommended Core Bibliography

• 9781315427034 - Falk, John H. - Identity and the Museum Visitor Experience - 2009 - Routledge - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1253185 - nlebk - 1253185
• B. Joseph Pine II, & James H. Gilmore. (2019). The Experience Economy, With a New Preface by the Authors : Competing for Customer Time, Attention, and Money. [N.p.]: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2002062
• Throsby, C. D., & Ginsburgh, V. (2013). Handbook of the Economics of Art and Culture. North Holland.
• Understanding Customer Experience Throughout the Customer Journey. (2016). Journal of Marketing, 80(6), 69–96. https://doi.org/10.1509/jm.15.0420

Recommended Additional Bibliography

• Brown, D. (2002). Career Choice and Development (Vol. 4th ed). San Francisco, CA: Jossey-Bass. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=74093
• Chrisman, L. M. (2014). Interactive Technology & Institutional Change: A Case Study of Gallery One and the Cleveland Museum of Art.

Authors

• TRYAPKIN NIKITA SERGEEVICH
• Zelenskaia ELENA Mikhailovna