Магистратура
2023/2024
Семинар наставника "Менеджмент в индустрии впечатлений"
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Статус:
Курс обязательный (Менеджмент в индустрии впечатлений)
Направление:
38.04.02. Менеджмент
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
2-й курс, 1-4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Зеленская Елена Михайловна
Прогр. обучения:
Менеджмент в индустрии впечатлений
Язык:
английский
Кредиты:
2
Контактные часы:
8
Course Syllabus
Abstract
The seminar is an active form of training in professional competencies, with academics and practitioners being involved in the seminar. The course is designed to ensure the development of the students' understanding of the state of the art practices in the cultural sector and build their individual learning trajectories. Field visits of art institutions, guest lectures, consultations and workshops are vital elements of the course.
Learning Objectives
- Together with the mentor, to design personal educational results of students
- To gain individual counseling and support of the student's educational trajectory, in particular in the research activities
- To gain a broad understanding of best practices and trends in the arts and cultural sector
Expected Learning Outcomes
- is able to build a trajectory of professional development and career
- is able to understand and navigate in the current trends in the arts and cultural sphere
Course Contents
- The trajectory of the master's program " Arts and Culture Management"
- Consumer behavior in arts and culture management research
- Business model and innovation in arts and culture management research
- Experiments in arts and culture management research
- Consultations
- Career Trajectory
- Preparation, defense and processing of master dissertation
- Academic literature in arts and culture management
Assessment Elements
- Test №1Test №1 is aimed at testing the student's knowledge within the framework of topic №1 " Consumer behavior in arts and culture management research". The test consists of 10 questions.
- Test №2Test №2 is aimed at testing the student's knowledge within the framework of topic №2 " Business model and innovation in arts and culture management research ". The test consists of 10 questions.
- Group work 1Students in the class are divided into equal groups to develop and analyze the theoretical framework of their concocted research. Students must identify a research question, draw a theoretical model, and explain it in terms of some of the theories learned earlier in this course. Students may take their coursework for this assignment, as long as the other members of the group do not mind. It is an open-book activity.
- Group work 2Students in the class are divided into groups to discuss: - the difference between applied and scientific research; - the process of negotiations about the research aims and process with the organization / beneficial organisation; - research methodology; - practical recommendations and conclusions Students may take their coursework or cases from practice, examples from lectures for this assignment, as long as the other members of the group do not mind. It is an open-book activity.
- Finding a journal for publicationChoose an outlet for publishing your current research (master's thesis). Prepare a document (3-5 pages) that explains your procedure of finding a journal, the arguments in favour of the journal, and a brief overview of the discussion of your problem in the journal.
Interim Assessment
- 2022/2023 4th module0.25 * Group work 1 + 0.25 * Group work 2 + 0.25 * Test №1 + 0.25 * Test №2
- 2023/2024 4th module1 * Finding a journal for publication
Bibliography
Recommended Core Bibliography
- 9781315427034 - Falk, John H. - Identity and the Museum Visitor Experience - 2009 - Routledge - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1253185 - nlebk - 1253185
Recommended Additional Bibliography
- Brown, D. (2002). Career Choice and Development (Vol. 4th ed). San Francisco, CA: Jossey-Bass. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=74093
- Chrisman, L. M. (2014). Interactive Technology & Institutional Change: A Case Study of Gallery One and the Cleveland Museum of Art.