Магистратура
2023/2024
Управление инновациями и новыми продуктами
Лучший по критерию «Полезность курса для Вашей будущей карьеры»
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Статус:
Курс обязательный (Управление развитием компании)
Направление:
38.04.02. Менеджмент
Кто читает:
Кафедра венчурного менеджмента (Нижний Новгород)
Где читается:
Факультет менеджмента (Нижний Новгород)
Когда читается:
1-й курс, 3, 4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Бутрюмова Надежда Николаевна
Прогр. обучения:
Управление развитием компании
Язык:
английский
Кредиты:
6
Контактные часы:
36
Course Syllabus
Abstract
During the course Innovation and new product management students study types of innovations, models of innovation process, specific of innovation activity. Students get acquainted with the national innovation system, innovation support infrastructure organizations. The course focuses on the development of new products. Lean startup, design thinking, customer development, stage gate approach, etc. will allow students to build and organize the processes of designing, testing, launching and developing new products both in their startup and in a large company. We use a project-based form of education in that discipline, students work out their skills on the example of a real new products and projects
Learning Objectives
- Studying the innovation process, organizing work on the development, piloting and launch of new products in the company.
- Learn new product development process
Expected Learning Outcomes
- Able to use design thinking methodology in the new product development process
- Knows the basic concepts of innovation management, types of innovation.
- Able to organize work on the development, piloting and launch of new products in the company based on Stage-Gate approach.
- Develop a concept of corporate accelerator
- Able to apply various methods of generating ideas for new products
- Conducts market analysis of new products
- Apply Customer discovery and MVP development tools
- Develop a value proposition for a new product, develop a business model
- Able to set product metrics for further product analytics
- Calculates basic indicators of a unit economics
- Calculates the financial indicators of the project
Course Contents
- Concept and types of innovation. Innovation process. Technological development
- Methods for managing innovation in a company
- Product management life cycle model
- Design thinking in product management
- Market analysis for a new product
- Product economics, product metrics.
Assessment Elements
- Inclass activityCompleting home tasks and participation in case discussions at seminars
- TestTest on the theory, consists of 20 questions. Duration - 30 minutes. The test is taken in class at seminar.
- Project presentation1. collect and analyze data about the consumer of the selected product, including conducting problem interviews. 2. generating ideas, formulating a product concept, developing a product prototype, 3. test the prototype, receive feedback from potential consumers On the presentation should be demonstrated: results of the market research, product MVP, feedback from the customers, value proposition, business-model, product metrics, indicators of unit economics, financial indicators
Interim Assessment
- 2023/2024 4th module0.4 * Inclass activity + 0.4 * Project presentation + 0.2 * Test
Bibliography
Recommended Core Bibliography
- Bill Aulet. (2013). Disciplined Entrepreneurship : 24 Steps to a Successful Startup. Wiley.
- Dekkers, R. (2018). Innovation Management and New Product Development for Engineers, Volume I : Basic Concepts. Momentum Press.
- Miranda S. Lam, & Gina Vega. (2020). Entrepreneurial Finance : Concepts and Cases. Routledge.
- Philip Kotler, Kevin Keller, Delphine Manceau, & Aurélie Hemonnet-Goujot. (2019). Marketing Management (16e édition). Post-Print. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.p.hal.journl.hal.02176421
- Pressman, A. (2019). Design Thinking : A Guide to Creative Problem Solving for Everyone. New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1923524
- Trott, P. (2017). Innovation Management and New Product Development (Vol. Sixth edition). Harlow, Enlgand: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419855
Recommended Additional Bibliography
- Daniel Marco-Stefan Kleber. (2018). Design Thinking for Creating an Increased Value Proposition to Improve Customer Experience. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.B1673540
- Ding, Y., DeSarbo, W., Hanssens, D., Jedidi, K., Lynch, J., & Lehmann, D. (2020). The past, present, and future of measurement and methods in marketing analysis.