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Обычная версия сайта
2023/2024

Маркетинг

Статус: Маго-лего
Когда читается: 3, 4 модуль
Охват аудитории: для всех кампусов НИУ ВШЭ
Язык: английский
Кредиты: 6
Контактные часы: 36

Course Syllabus

Abstract

Students will learn basic concepts of marketing. During the course sduddents will understand how to conduct market research, develop a marketing plan, segment the market and select target audiences, properly promote a product, including on the Internet. The course "Marketing" includes the implementation of practical tasks, for example, the development of a product concept and a marketing plan.