2023/2024
Особенности цифровой экономики и цифрового бизнеса в Азиатско-Тихоокеанском регионе
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Статус:
Маго-лего
Кто читает:
Департамент зарубежного регионоведения
Когда читается:
1 модуль
Охват аудитории:
для всех
Язык:
английский
Кредиты:
3
Контактные часы:
32
Course Syllabus
Abstract
The course offers an advanced analysis and discussion of macro-factors shaping the development of digital economy and digital business practices in the Asia-Pacific region. Specifically, the course includes five analytical blocks. Block I traces major mega-trends that define the evolution of global digital economy and global digital business, as well as points out salient features of the Asia-Pacific region from a digital economy and a digital business perspective. Block II discusses selected regulatory aspects of Asia-Pacific digital economy and digital commercial practices, as well as data localization regulations, fintech-related issues and central bank digital currencies (CBDC) in various Asia-Pacific states. Block III outlines retail practices, including neuro-marketing across the Asia-Pacific region, as well as HealthTech, influencers and the impact of the Metaverse. Block IV reveals the specificity of digital infrastructure in the Asia-Pacific region: the 5G internet, data centers, smart logistics and smart cities. Block V explores in detail the corporate aspects of Asia-Pacific digitalization (exemplified by chaebols, keiretsu, Taiwanese corporations and Chinese government-linked companies), as well as scrutinizes main types and examples of digital platforms across the Asia-Pacific region (exemplified by Line, Bukalapak and Pomelo). In Block VI, regional EdTech practices are considered. Block VII gives insights into DX-related conceptual questions and trends, as well as scrutinizes selected DX-related theoretical aspects. Selected digitalization-related resources and metrics are offered. The course applies advanced and immersive learning and teaching techniques, which makes in comprehensive, insightful and eventually rewarding.
Learning Objectives
- • Learning Objectives • To outline salient features of the global trends that shape digital economy and digital business; to specify the extent to which the Asia-Pacific region follows these developments; • To comprehen discuss the infrastructure-related issues of digital transformation of the Asia-Pacific economy and business; • To assess digitalization-related regulatory pillars shaping the regional economic and business practices; • To review issues relevant to the digital transformation of advertising and brand-building, including salient features of neuromarketing in Asia-Pacific companies and their digitally-enabled market entry strategies; • To review how the Asia-Pacific corporate sector responds to the on- going digitalization, as well as to examine practices followed by the Asia-Pacific digital champions; • To comprehensively explore notable digital education-related and digital skill training-related trends across the Asia-Pacific region; • To provide students with interactive training and other forms of immersive activity relevant to the issues discussed.
Expected Learning Outcomes
- Understand salient features of digitalization-related economic and business transformations across the Asia-Pacific region;
- Critically reflect on forms and directions of digital transformation of economic and business processes across the Asia-Pacific region;
- Be aware of the way digitally enabled practices in the Asia-Pacific corporate sector function
- Advise government agencies and the corporate sector on the issues explored and discussed during the course
- Hard Skills: accomplish time-pressing and intellectually-demanding tasks relevant to the topics discussed
- Soft Skills: build up multi-cultural networking and carry on teamwork
Course Contents
- Block 1. Digital economy and digital business: global trends and Asia-Pacific specificity.
- Block 2. The digital infrastructure in the Asia-Pacific region
- Block 3. The B2C dimension of digitalization-related economic and business processes in the Asia-Pacific region
- Block 4. The regulatory dimension of Asia-Pacific digital economic and business practices
- Block 5. The corporate and state-corporate dimension of digital economy and business in the Asia-Pacific region
- Block 6. Business education and skill traning in the Asia-Pacific region: a digital perspective
Assessment Elements
- A collective research papera collective research paper is not part of assessment components. This paper is an entry point to the final grade (without participating in this form of activity, a student is not allowed to receive the final grade).
- A mini-projectThe students are to participate in mini-projects. The requirements will be explained in detail by the professors. Mini-projects (a collective assignment) account for soft skills training.
- An individual essaysThe students are to prepare individual essays on the topics offered by the professors. The requirements will be explained in detail by the professors. Essays are an individual assignment.
- The final examThe students are to pass the final exam. Issues covered during the course will be discussed. In selected cases, an exemption is possible.
Interim Assessment
- 2023/2024 1st module0.01 * A collective research paper + 0.2 * A mini-project + 0.4 * An individual essays + 0.39 * The final exam
Bibliography
Recommended Core Bibliography
- Intellectual property rights and ASEAN development in the digital age, , 2022
- The ASEAN miracle : a catalyst for peace, Mahbubani, K., 2018
Recommended Additional Bibliography
- Chan, J. H. V. (DE-588)1151894931, (DE-576)498117731, aut. (2018). China’s “digital” Belt and Road initiatives : potentials for India in ASEAN’s technological sector / Chan Jia Hao ; ISAS, Institute of South Asian Studies. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edswao&AN=edswao.506803406