2023/2024
Стратегический менеджмент международных компаний
Статус:
Маго-лего
Кто читает:
Школа инноватики и предпринимательства
Когда читается:
2, 3 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Буевский Вячеслав,
Гарсия Родригез Екатерина Юрьевна,
Назаров Никита Романович,
Садовникова Анастасия Александровна
Язык:
английский
Кредиты:
6
Контактные часы:
48
Course Syllabus
Abstract
To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets—traditional and emerging. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategic management through readings, discussion and case analyses, and considers the basic direction and goals of an organization, the environment (social, political, technological, economic and global factors), industry and market structure, and organizational strengths and weaknesses. The emphasis is on the development and successful implementation of strategy in different types of firms across industries. Prerequisites: International Business Research