Магистратура
2024/2025
Новостные рынки, управление контентом и определение новостной повестки
Статус:
Курс обязательный (Современная журналистика)
Направление:
42.04.02. Журналистика
Кто читает:
Институт медиа
Где читается:
Факультет креативных индустрий
Когда читается:
2-й курс, 1 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Прогр. обучения:
Современная журналистика
Язык:
английский
Кредиты:
3
Course Syllabus
Abstract
In modern news production it is important to know the all the things connected with the workflow of the newsroom and the way journalists editors, producers operate as a single entity. The course offers students modern ways in the newsroom strategy - from setting up the newsroom to the management in content creation. The scope of knowledge represents the basic facts about newsroom management techniques, building up the news agenda for the media.
Learning Objectives
- The students will learn the structure of the newsroom management, the approach to get the basic idea on how the newsroom operates both on TV and in the news agency. Special attention will be paid to the ways the news can be organized on the newscasts and newswires.
Expected Learning Outcomes
- Be able to define the structure of various news coverage strategies
- Be able to make news rundowns
- Be able to plan news for media
Course Contents
- What should we know about newsroom management?
- Newsgathering strategies in the newsrooms
- Agenda setting
- News writing strategies
- Newscast management
- Changing world of multimedia
- Hard and soft skill management: how to blend them together
- Breaking news management
Interim Assessment
- 2023/2024 3rd module0.2 * Final assignment + 0.2 * Final assignment + 0.3 * Individual task + 0.3 * Individual task + 0.5 * Work during seminars and attendance + 0.5 * Work during seminars and attendance
- 2024/2025 1st module0.2 * Final assignment + 0.2 * Final assignment + 0.3 * Individual task + 0.3 * Individual task + 0.5 * Work during seminars and attendance + 0.5 * Work during seminars and attendance
Bibliography
Recommended Core Bibliography
- Mackay, R. (2018). JOURNALISM : Reporting, Writing, and Editing for New Media; [S.l.]: White Press Academics. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2268002
- Marcus Maurer. (2017). Agenda-Setting. Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1895783
Recommended Additional Bibliography
- Gane, N., & Beer, D. (2008). New Media (Vol. English ed). Oxford: Bloomsbury Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=277894
- Hanitzsch, T., Hanusch, F., Ramaprasad, J., & De Beer, A. S. (2019). Worlds of Journalism : Journalistic Cultures Around the Globe. New York: Columbia University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2088004
- Есиков, А. (2013). Сравнительный Анализ Систем Управления Контентом (Сontent Management System – Cms). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.5EEDD88C