Магистратура
2024/2025
Управление медиа-коммуникациями в спорте
Статус:
Курс по выбору (Международный спортивный менеджмент, маркетинг и право)
Направление:
38.04.02. Менеджмент
Кто читает:
Высшая школа юриспруденции и администрирования
Где читается:
Высшая школа юриспруденции и администрирования
Когда читается:
2-й курс, 2 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Прогр. обучения:
Международный спортивный менеджмент, маркетинг и право
Язык:
английский
Кредиты:
3
Контактные часы:
28
Course Syllabus
Abstract
Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. Today, there is demand for people skilled in Sports Communications and Media Operations. Associations and teams want specific expertise to strength and grow media bases and event organizers want to enlarge the coverage and provide best ever service for their media clients. This module will cover the primary areas of communication and media operations in sports management. Sports-specific trends in public relations will be highlighted, along with specific examples. This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting events in the world including multisport events. Participants will learn about the essentials of media operations, television production, television rights management, photo operations. At the same time valuable aspect of SMM communications will be covered. This course will also include a thorough overview of how to draft an effective press release and promote international sport events
Learning Objectives
- The objective of this course is to prepare students to strategically manage media communications in the sports sector, enhancing the visibility and reputation of sports organizations and individuals. Students will learn to navigate the complexities of media relations, digital engagement, and brand strategy to ensure effective public communication and safeguard organizational interests.
Expected Learning Outcomes
- Critically analyze the sports media landscape and identify key trends and stakeholders.
- Develop and implement strategic communication plans tailored to specific media audiences.
- Utilize digital and social media platforms to effectively engage sports fans and enhance brand presence.
- Design and execute marketing campaigns that leverage media to achieve organizational goals.
- Respond to media crises with well-formulated communication strategies to protect and rehabilitate brand reputation.
Course Contents
- Introduction to Sports Media Landscape
- Strategic Communication and Media Relations
- Digital and Social Media Management
- Branding and Marketing in Sports
- Crisis Communication and Management
Bibliography
Recommended Core Bibliography
- Аксиоматика повседневности. Внерациональные основания познания и коммуникации : (моногр.), Лютикова, Е. В., 2006
- Активные процессы в русском языке и коммуникации новейшего времени : учеб. пособие для вузов, Кузьмина, Н. А., 2013
- Антикризисные коммуникации : учеб. пособие для вузов, Чумиков, А. Н., 2013
Recommended Additional Bibliography
- Анализ содержания - социологический метод изучения средств массовой коммуникации, Федотова, Л.Н., 2001
- Английский язык. Медиакоммуникации и журналистика : учебник, , 2023
- Беспроводные коммуникации, Голдсмит, А., 2011