2023/2024

Инициация и реализация социально-направленного стартапа

Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»

Лучший по критерию «Новизна полученных знаний»

Статус: Маго-лего

Кто читает: Департамент стратегического и международного менеджмента

Когда читается: 3, 4 модуль

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Миннигалеева Гульнара Афрузовна

Язык: английский

Кредиты: 6

Контактные часы: 52

Course Syllabus

Abstract

The purpose of the course is to provide students with a theoretical foundation and practical skills for developing ideas of creation common good and solving social problems. Students will learn to implement them within the framework of volunteer projects, non-governmental organization (NGO) projects, or social enterprises. The course is project-based and is designed to serve as a mini-incubator for students who already have an idea of a social purpose startup but want to gain the skills and knowledge to implement it. Students without a specific idea but with an interest in solving social problems can join a project group and develop necessary skills for this purpose.

Learning Objectives

• Students possess the fundamental terminology related to the topics of social entrepreneurship and non-profit organizations.
• They understand the variety of differences in organizational and legal forms available for implementing socially-oriented projects in different countires (and in Russia in particular) and can choose an appropriate option for their idea.
• Students know and can apply the basic methods of Customer Development and problem research to develop a social purpose starup.
• They have an understanding of the fundamental principles of forming a project team and various ways to attract team members, including volunteer positions.
• Students become familiar with the components of resources for social projects, acquire an understanding of possible sources of funding, and can plan the resource allocation for their projects.
• They recognize the importance of partnership relationships for the successful implementation of socially-oriented projects and can build collaborative connections.
• Students understand the importance of social impact and understand how to measure it.
• They understand and can apply the basic principles in the areas of ethics, transparency, and accountability.
• Students are knowledgeable about the key principles of preparing and delivering pitches and composing grant proposals and can use them to present their projects for funding.

Expected Learning Outcomes

• Students possess the fundamental terminology related to the topics of social entrepreneurship and non-profit organizations.
• Students gain an understanding of the diversity of social purpose projects and organizations as well as variety of factors influencing the implementation of such initiatives.
• Students are aware of the importance of social impact and can apply some methods of measuring social impact of a project.
• Students learn and can apply the basic methods of Customer Development, problem tree construction and Development of a social project idea.
• Students gain understanding of the basic principles of forming a project team and various ways to attract team members, including volunteer positions.
• Learn and choose options for implementing socially beneficial initiatives within the organizational and legal structures. Gain an understanding of various factors influencing the implementation of such initiatives.
• Familiarize students with the principles of collaboration with stakeholders for the successful implementation of social projects.
• Students become familiar with the components of resources for social projects, have an understanding of possible sources of funding, and can plan the resource allocation for their projects.
• Students can understand and can apply the basic principles in the areas of ethics, transparency, and accountability.
• Students learn the key principles of crafting pitches, business plans and grant proposals and can use them to present their projects for funding.
• Students the basic rules of writing business plans and grant proposals, and apply them in a paper.

Course Contents

• Topic 1: Introduction to Concepts, Classmates, and Course Organization
• Topic 2: Theoretical Understanding of the Non-profit Sector, Charity, Volunteering, Social Entrepreneurship, and Civil Society
• Topic 3: Social Impact.
• Topic 4: Idea Development. Customer Development
• Topic 5: Teamwork Organization.
• Topic 6: Variety of Legal Frameworks
• Topic 7: Stakeholders. Partnership
• Topic 8: Resources for Startups and NGO Projects
• Topic 9: Ethics. Transparency. Accountability
• Topic 10: Business Plan or Funding Proposal Preparation
• Topic 11: Preparing and Presenting a Pitch

Assessment Elements

• Reflection
  The Reflection is an analysis of what the team has accomplished in the initial phase of the project, which will serve as the basis for its further implementation.
• Pitch
  Project defense in the form of a pitch
• Project
  This written work is in the form of a business plan or a grant application
• Test
  This test aims to assess the understanding of fundamental concepts covered in the course and consists of closed-ended questions with multiple-choice answers.

Interim Assessment

• 2023/2024 4th module
  0.22 * Reflection + 0.29 * Pitch + 0.39 * Project + 0.1 * Test

Bibliography

Recommended Core Bibliography

• Almog-Bar Michal. (2017). Civil Society and Nonprofits in the Age of New Public Governance: Current Trends and Their Implications for Theory and Practice. Nonprofit Policy Forum, (4), 343. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.bpj.nonpfo.v8y2017i4p343.349n7
• Bovis, C. H. (2013). Efficiency and Effectiveness in Public Sector Management: The Regulation of Public Markets and Public-Private Partnerships and Its Impact on Contemporary Theories of Public Administration. European Procurement & Public Private Partnership Law Review, 8(2), 186–199. https://doi.org/10.21552/EPPPL/2013/2/171
• David Horton Smith, Robert A. Stebbins, & Jurgen Grotz. (2016). The Palgrave Handbook of Volunteering, Civic Participation, and Nonprofit Associations. Palgrave Macmillan.
• Klein, Kim. Fundraising for Social Change, John Wiley & Sons, Incorporated, 2016. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=4509194
• KUPOR, S. (2019). THE ART of the PITCH. Entrepreneur, 47(4), 50–53. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=136458911
• Mendel, Stuart C., and Jeffrey L. Brudney. Partnerships the Nonprofit Way : What Matters, What Doesn't, Indiana University Press, 2018. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=5376653
• Social Accounting and Public Management : Accountability for the Public Good, edited by Stephen P. Osborne, and Amanda Ball, Taylor & Francis Group, 2010. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=957363
• Social Enterprise : Accountability and Evaluation Around the World, edited by Simon Denny, and Frederick Seddon, Taylor & Francis Group, 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1344549

Recommended Additional Bibliography

• Allison, M., & Kaye, J. (2014). Strategic Planning for Nonprofit Organizations : A Practical Guide for Dynamic Times (Vol. Third edition). Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=966153
• Alvarez, C. (2014). Lean Customer Development : Building Products Your Customers Will Buy (Vol. First edition). Sebastopol, CA: O’Reilly Media. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=780832
• Barreiro, T. D., & Stone, M. M. (2013). Social Entrepreneurship : From Issue to Viable Plan (Vol. First edition). New York, New York [222 East 46th Street, New York, NY 10017]: Business Expert Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=637789
• Barringer, B. R. (2015). Barringer: Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition (Vol. Second edition, global edition). Boston: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1418739
• Bellé, N. (2014). Leading to Make a Difference: A Field Experiment on the Performance Effects of Transformational Leadership, Perceived Social Impact, and Public Service Motivation. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.D38AEC53
• David Bornstein, & Susan Davis. (2010). Social Entrepreneurship : What Everyone Needs to Know®. Oxford University Press.
• Dees, J. G., Anderson, B. B., & Wei-Skillern, J. (2004). Scaling Social Impact. Stanford Social Innovation Review, 1(4), 24–32.
• Epstein, M. J., & Yuthas, K. (2014). Measuring and Improving Social Impacts : A Guide for Nonprofits, Companies, and Impact Investors. San Francisco: Berrett-Koehler Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=642564
• Erpf, P., Bryer, T. A., & Butkevičienė, E. (2019). A Context-Responsiveness Framework for the Relationship Between Government and Social Entrepreneurship: Exploring the Cases of United States, Switzerland, and Lithuania. Public Performance & Management Review, 42(5), 1211–1229. https://doi.org/10.1080/15309576.2019.1568885
• Global Change and Sustainable Development: A Synthesis of Regional Experiences from Research Partnerships. (2010). Geographica Bernensia.
• Guo, C., & Bielefeld, W. (2014). Social Entrepreneurship : An Evidence-Based Approach to Creating Social Value. San Francisco: Jossey-Bass. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=705924
• John M. Bryson. Strategic Planning for Public and Nonprofit Organizations : A Guide to Strengthening and Sustaining Organizational Achievement. 2018 - 507p
• Liu, L., Ju, J., Feng, Y., & Hu, Q. (2019). Impact of Governance Structure Characteristics of Public-private Partnerships on Smart City Project Success: Evidence from a Multi-case Study in China. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9676EFB9
• Marchetti, R. (2017). Partnerships in International Policy-Making : Civil Society and Public Institutions in European and Global Affairs. London: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1341140
• Opening Government : Transparency and Engagement in the Information Age. (2018). Netherlands, Europe: ANU Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.16AB1DBA
• Pecherskaya E.P., Tarasova T.M., Timofeeva E.A., & Zarubin V.G. (2019). Mission of Social Entrepreneurship in Modern Russia. SHS Web of Conferences, 06003. https://doi.org/10.1051/shsconf/20196206003
• Salamon, L. M., & Anheier, H. K. (1998). Social Origins of Civil Society: Explaining the Nonprofit Sector Cross-Nationally. Voluntas: International Journal of Voluntary & Nonprofit Organizations, 9(3), 213–248. https://doi.org/10.1023/A:1022058200985
• Sant, T. (2003). Chapter 13: Writing Research Proposals and Proposals for Grants. In Persuasive Business Proposals (pp. 174–186). American Management Association International. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=32726071
• Sargeant, Adrian, and Jen Shang. Fundraising Principles and Practice, John Wiley & Sons, Incorporated, 2017. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=4802529